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INDEX

1. IDEA BRIEF 4

2. MASTER PLAN 10

3. MASTER BUDGET PLAN 14

4. MARKETING PLAN 17

5. SPONSORSHIP PLAN 22

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 Idea brief
I. Idea brief:
1. Name: The haunted school.
2. Theme: Scream in the dark:
‘The scream’ presents for terrifying fear. ‘The dark’ embodies for the death. Therefore, ‘The
scream in the dark” show the purpose of the event is to create a creepy and thrilling moment
for audience when taking part in the event’s activities especially the haunted school games.
3. Time: 31/10/2020.
4. Duration: 4:30 pm to 10:00 pm.
5. Scale: 200 students.
6. Target audience: Freshmen of Foreign Trade University in HCM city
- Favorite:
+ Discovery.
+ Solving challenging problems.
+ Watching creepy films and stories.
+ Making friends.
+ Hanging out with friends.
- Financial situations:
+ Spending of student living with their family: more than 600.000 VND.
+ Spending of student living alone (except renting house cost): 2.000.000 VND.
- Customers’ needs:
+ A place to hang out on Halloween day.
+ Experience interesting Halloween activities.
+ Attend thrilling and creepy games.
7. Core value: Participants have a chance to experience interesting activities in Halloween
Day, specially, challenge in the haunted school game.
8. Format: A Halloween festival contain 4 games: Tarot, trick-or-treat, cosplay and the main
activity is discovering the haunted school.

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 9. Brief content:
9.1. From 4:30 pm to 5:00 pm: Check in, after 5:20 pm, close door.
9.2. From 5:00 pm to 5:30 pm: The opening ceremony: Declare the reasons of the Event,
sponsors’ information and instruct activities.
9.3 From 5:30 pm to 9:30 pm:
- Main activities: The haunted school.
+ Total participants: 200 people.
+ Divided into: 28 teams.
+ Members of each team: 7-8 members.
+ Number of turns: 7, Each turn: 4 teams.
+ Main rules:
If any members of any teams want to give up, that team will lose immediately.
After each turn, a team win. After end time, award prizes for 7 win teams.
+ Script:
Introduction: 30 years ago, There is a schoolgirl disappeared strangely. No one could find
her. Nobody has known what happened to her. Her piteous soul hasn’t disappeared yet. Every 10
years, she wakes up and finds someone to help her figure out who is the murder and where her
corpse was hidden. The murder has lived happily after her death. Let’s find out the truth to help
the salvation of her soul and the murder will be punished. This Halloween Day, You - the
adventurers have a mission to discover the answer and you cannot give up when you start.
Otherwise, you will be stuck with her vow and tortured until you die. Once you pass all the round
and find out the answer, she will be very grateful to you and her soul will disappear.
The soul of the girl will follow wherever you go and give out suggestions. You will have
to pass 3 rounds to find out the answer.
The truth after finishing all the rounds: She was killed by her best friend who is jealous
of her beauty. One day, her best friend pushed her from the third floor of the school and buried
her body in the back of the school.

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 Round The rule Positio Goal Time Result &
n Prize

Round 1: - There are a few pieces of Lobby, Help the 15 Minutes

Wake up paper hidden in the area. toilet ghost to
of the find out
- Participants have to find them
first where she -1 package
then connect them together to
floor. was killed. of candy for
know which room she was each winner
killed. team
-The
Round 2: - Participants have to pass 2 of Lobby Find out the 15 Minutes certificate
Torture 4 challenges to gain the and a reason why for brave
question: eating creepy soup, room she died. people who
taking the object from the on the pass all the
creepy box, being teased by second round most
gosh, finding object from the floor. quickly. (7
bodies. best teams).
- Then, they have to solve the
questions to know the
answer.

Round 3: - Participants will enter the 2 Let seek for 15 Minutes

room they find in Round 1. rooms the murder
The
on the and her
answer - There are 15 students and one
third corpse.
teacher in the room.
floor.
Everything happens exactly
like a normal class, but it is
creepy and deadly.
- Now, audiences have to find
out who killed her and where
her corpse was.

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- Other activities:

Activities The rule Position Time Prize

Tarot Come to see the fortune The booths in the From 5:30
tellers in the booths, ask school yard. pm to
them to make a 9:30 pm.
prediction about your
future. Of course, you
must give those candies
fees.

Trick-or-treat There will be some BEC In the school yard. From 5:30
members cosplay ask pm to
participants for candy. 9:30 pm.
If participants do not
give out the candy, they
will be tricked.

Halloween cosplay Participants will dressed up In the checking From 5:30 Three
their favorite characters. booths. pm to outstanding
When they check in 9:30 pm. individuals
with their teams, they have
will be scored by the impressive
judges. The winners will cosplay
be revealed at the end of will receive
the event. certificate
and money

9.4. From 9:30pm to 10:00pm: Ending ceremony: Giving awards for each games.

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II. Vision, Objective:
- Vision: Participants experience truly a creepy Halloween day.
- Objective:

Objective Objective Score

Participants Improve their English vocabulary. 8/10

Feelings: adventurous, curious, scary, interested. 9/10

Satisfaction with this program (sound, light, decoration, 9/10

arrangement rounds, price,).

Want to join in programs like this if BEC organizes again or 9/10

other organizations do.

Having a great memory about the event. 9/10

Strengthening friendship, make more connections with their

team. 8/10

BEC members Learning the way to organize plans, programs. 9/10

Learning how to cooperate with members, teams effectively. 10/10

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 Having experience in solve incidents. 9/10

Establish long-lasting relationships with sponsors, participants. 10/10

III. SWOT analysis:

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 Master plan
I. Organization board structure

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II. Work-breakdown-structure plan

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 III. HR allocation plan

IV. Master plan

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13
 MASTER BUDGET PLAN

I. Preliminary budget plan

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II. Sources to raise fund

III. Profit

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III. Potential Retailers

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 Marketing Plan
I. MARKETING RESEARCH
1. Target: FTU’ students of k59
2. Objectives: Understand more about their hobbies and interests in Halloween day
3. Form of survey: online survey http://bit.ly/2ARqL2F
4. Scale of research: 145 students of K59
Results of research:

General Trend: They….

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 General Trend They:
Expect to find a place of recreation on Halloween
Are afraid of experiencing ghosts
Want the cost of entertainment is not too expensive
=> Customer insight: everyone want to overcome their fear….

II. OBJECTIVES AND GOALS:

2.1 Objective:
-Online
+Increase the number of followers on the official fan page (at least 1000 followers
more)
+Advertise the upcoming event, stimulate students
-Offline:
+Sold out 200 tickets
+The number of students visiting the booth reached 500 people.
2.2 Goals:
-Spreading the impact of the event on FTU students, especially K59 students.
-Building trust and connection between BEC and students.
-Attracting senior students to join in.

III. MARKETING CONCEPT: The Undercover

At sunset, the school returned to its usual desolate manner, a cry resounded from the scalar,
a white shadow hovering with the primary body looking for sympathy, compassion for the
unjust but extremely mysterious death. She wants to find the true killer's portrait, and only
you can help her escape...

IV. MARKETING MILESTONE:

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Official Poster

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V. Marketing campaign

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 SPONSORSHIP
I. External Parties and Timeline
BEC – Business & English Club
FOREIGN TRADE UNIVERSITY
EXTERNAL PARTIES AND TIMELINE
● External Parties

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 ● External Timeline

Activities Date start Date end

Research for potential sponsors and media partners 1/7/2020 15/7/2020

Prepare the documents related to sponsor proposal and 15/7/2020 31/7/2020

divide the works

Decide the lists of potential sponsors and media 31/7/2020 5/8/2020

partners, their roles and benefit

Contact the most FTUZone, FTU Ho Chi 6/8/2020 9/8/2020

potential sponsors and Minh Communist Youth
partners Union, FTU Vietnamese
Students’ Association
(6/8/2020 - 29/8/2020)

Ielts Fighter 10/8/2020 13/8/2020

VUS 14/8/2020 17/8/2020

Wall Street English 18/8/2020 21/8/2020

BBcosplay 22/8/2020 25/8/2020

Art Design 26/8/2020 29/8/2020

Meet the sponsors and sign the contracts 30/8/2020 30/9/2020

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II. Proposal Letter
BEC – Business & English Club
FOREIGN TRADE UNIVERSITY
SPONSOR PROPOSAL

1. Sponsor invitation letter:

Business & English Club

Foreign Trade University
15 D5, W. 25, Binh Thanh Dist.
Ho Chi Minh City, Vietnam
Contact: +84 (28) 8620 1213.
Gmail: becftu2@gmail.com
August 1st , 2020

Dear Sponsors,

We are Business & English Club (BEC) in the Foreign Trade University. We are going to host
Halloween event for college students coming from FTU. This event aims to share the tradition and to
give the students opportunities to make friends and improve their English skills.

We are proud to announce that this year’s event will be held on October 31st , 2020 at Foreign Trade
university with the participation of about 200 freshmen come from Foreign Trade University.

Would you consider sponsoring our event in order to create a playground which both your students
and teachers can come up and join with us to have more experiences as well as develop skills.
Moreover, this also helps college students to know more about you as well as your courses.

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We hope you are able to contribute and we will appreciate your support as well as your
involvement in enriching the education of our students.

If you have a demand to sponsor for our event, please contact us throughout phone number or email
for further information.

We are looking forward to seeing your respond as soon as possible.

Best regards,

Business & English Club (BEC).

2. Organization introduction:

● Overview and history:

Business & English club (BEC) is one of the most popular and professional English club of Foreign
Trade University (FTU).
First known as “Business English Club”, our club was established by accomplished and enthusiastic
members on August 2005. BEC always aims to create an environment in which college students can
develop their English skills.
BEC successfully organized a lot of great events such as TEDxYouth@DienBienPhuSt –
TEDxDienBienPhuSt by now, TEDxFTU, E – Biz Arena, E – Tribe, and cultivate relationships with
many partners in Ho Chi Minh City. Furthermore, BEC has gradually improved to bring much more
great values to BEC members and our partners through various events as well.

● Mission and vision:

- Foreign affair:
+ BEC creates an environment for students to contact with modern economy through English.
+ BEC contributes to form a dynamic-generation students with broad knowledge and essential social
skills, which enhances quality of our country’s human resources.
+ In addition, BEC provides a link between enterprises, organizations, unions and college students.

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- Domestic:
+ BEC members are trained for essential skills and right, professional attitude toward job and partners
- base on the core value “Challenge your limits”. Therefore, BEC members easily gives good
impression on their future employers.
+ Every member under the same BEC roof constantly learns, shares to be mature and well -
connected to each other, which forms great “Red owl family”.

3. Project introduction:

● Overview
- Name of the project: Haunted School.
- Venue: Foreign Trade University, 15 D5 St., Ward 25, Binh Thanh Dist., Ho Chi Minh City,
Vietnam.
- Time: From 4:30 pm to 10:00 pm.
- Date: 31/10/2020.
- Target audience: Freshman of Foreign Trade University.
- Favorite: Discovering, solving challenging problems, watching creepy films and stories, making
new friends, hanging out.
- Scale: 200 students.

● Content brief
There will be 5 main activities:
- Killer in your area
- Tarot cards
- Trick or treat
- Selling Halloween cakes and costumes
- Halloween cosplay

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● Objectives

Participants BEC members

- Improve English vocabulary. - Learn the way to organize plans, programs.

- Feel adventurous, curious, scary, interested, - Co-operate with members and teams
effectively.
- Satisfy with this program (sound, light,
decoration, arrangement rounds, price,). - Solve breakdowns and learn from experiences.
- Want to join in programs like this if BEC - Establish long-lasting relationships with
organizes again or other organizations do. sponsors and participants.
- Have a great memory about the event.
- Strengthen friendship, make more connections
with their team.

4. Project timeline:

Time Activities

4:00 pm - 4:30 pm Check in

4:30 pm - 5:00 pm Opening ceremony:

- Explain the reasons of the event.
- Introduce sponsors.
- Platinum sponsor has a short speech.
- Give certification of cooperation to sponsors.

5:00 pm - 9:30 pm Entertaining activities:

- The haunted school.
- Trick or treat.

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 - Tarot cards.
- Halloween cosplay.
- Selling Halloween cakes and costumes.

9:30 pm - 10:00 pm Ending ceremony:

- Say thanks.
- Give awards to participants.

5. Marketing campaign and timeline:

● Goals:
- Spreading the impact of the event on FTU students, especially K59 students.
- Building trust and connection between BEC and students.
- Attracting senior students to join in.

● Objectives:

Online Offline

- Increase the number of followers on the - Sold out 200 tickets.

official fan page (at least 1000 followers). - The number of students visiting the booth
- Advertise the upcoming event, stimulate reached 500 people.
students to join in.

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6. Sponsorship package and benefits:

Stage Benefits Platinum Gold Silver Bronze

(18 million (13 million (7 million (3 million vnd
vnd or vnd or vnd or or equivalent
equivalent equivalent equivalent goods)
goods) goods) goods)

Before Naming rights for the 100% 75% 40% 20%

event and inclusion
of logo on printed
event materials.

Logo placement on The biggest 2/3 size of 2/3 size of 2/3 size of
website event page. size Platinum Gold Silver

Logo placement on 100% 65% 35%

social media products
which serve as
backdrop in press
photo opportunities.

During Opportunity to give 300 sheets 200 sheets 110 sheets

cards to participants.

Opportunity for √ √
sponsor to speak at
event.

Obtain anniversary √ √ √
medal from
organizers.

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 Represent as the √ √ √
sponsor to award the
winner.

Receive survey √ √
report (online and
offline) about the
students.

Rights to give √
feedback for
marketing which has
the logo of sponsor.

Logo placement on 100% 65% 35%

banners which serve
as backdrop in press
photo opportunities.

After Receive the 100% 75% 40% 25%

information of
participants.

Certification of √
cooperation.

Obtain update news √ √ √ √

every week about the
event.

Obtain reports and 100% 75% 50% 25%

pictures about the
event.

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 Obtain the list about √ √ √ √
the members
organize the event.

7. Person in charge (PIC) contact:

Member Position Email Phone number

Pham Dinh Tuan Leader of team sponsor Mahptuan2001@gmail.com +84944290727

Dang Thi Ly Vice of team sponsor Lydang53@gmail.com +84974460217

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