Core Animal Management

Brand Guidelines
03-2019

www.gallagher.com
1
The Gallagher logo

Primary logos Secondary Logos

Stand–alone logo - black on orange Orange logo

Black logo

White reversed logo

Wherever the Gallagher logo appears on its own without any

supporting communications, it will always be black on an
orange background for impact and to stand out. The orange
background is not a holding box for the logo. It is a flexible
background colour.
Our secondary logo formats are to be used only
Black band lock up - orange on black in situations where the ‘stand-alone logo’ or ‘Black
band lock ups’ aren’t viable due to production or
legibility restrictions.

Use of these logos should be approved by our

marketing team. Please send your requests to:
All of our communications-related design should use a lock marketing@am.gallagher.com
up of an orange logo on a solid black band. See page 12 for
black band specifications. For exceptions in logo formatting, see page 11.

2
Our logo - correct use

Minimum clear space requirements for third party graphics Incorrect Usage

The Gallagher logo should maintain a minimum clear

space at all times. Use the internal diameter of the
pinion (Y) to calculate the minimum clear space.

Minimum Size Vertical Format

25mm (100 px)

The Gallagher logo Animal Management

should not appear
smaller than 25mm, or
100 pixels across.

ANIMAL
MANAGEMENT
SYSTEMS

Our logo should not be misused in any way. A master file version of
our logo formats is available on request.

3
Stand–alone logo examples

Wherever the Gallagher logo appears on its own without any supporting communications, it will always be black on an orange background
for impact.

4
Logo formatting exceptions

Our secondary logo formats are to be used only in situations where the ‘stand-alone logo’ or ‘black band lock up’ aren’t viable due
to production or legibility restrictions.
Use of these logos should be approved by our marketing team. Please send your requests to: marketing@am.gallagher.com

Orange Logo Vehicle Branding Sponsorship Branding

Black Logo

Product Branding

White Reversed Logo

5
Our black band

Wherever the Gallagher logo appears alongside any other communication content it will be the orange logo on a black band. This acts as a
sign off to the main body of content, an endorsement & recognition of the parent brand (eg: powerpoint, email signatures, web, brochures,
adverts, covering letters, business cards). The logo is always justified to the right or left and will only be supported by the web URL and / or
contact number.

There may be situations where an additional logo is required in the centre of the black band to support the document (e.g. 80th logo,
reseller logo). This however is the exception, not the rule.
Black Band Construction Example

X
X
X

The height of the black band is proportional to the logo it houses and is generally 50% of the band
height. Refer to the marketing department for any exceptions to this rule.

Left/Right Justification

0800 731 500

www.gallagher.com

The Gallagher logo and corresponding URL / phone number always sit at opposite ends of the
black band and on an A4 document is 11pt medium Galaxie Polaris (use this to judge the size
in other applications) . Always justify the logo to the right within document margins or with
the minimum logo clear spacing. Within the black band, the URL and logo should always be in
orange.

The logo is only ever to the left of the black band if the band is aligned to the top of a page
or document. Note: This alignment is only in situations where the ‘stand-alone logo’ or ‘black
band lock ups’ aren’t viable due to production or legibility restrictions. In these situations the
URL / phone number needs to be placed in the main body of the document

6
Colour palette

Brand Colour Brand Support Colours

Gallagher Orange Gallagher Charcoal Gallagher Light Charcoal Gallagher Black Gallagher Blue
Pantone 151 C Pantone 425 C Pantone 663 C Pantone Black C Pantone Process Blue C
CMYK – 0, 60, 100, 0 CMYK – 65, 55, 52, 27 CMYK – 0, 0, 0, 10 CMYK – 0, 0, 0, 100 CMYK – 100, 0, 0, 0
RGB – 255, 132, 0 RGB – 87, 90, 93 RGB – 230, 231, 232 RGB – 0, 0, 0 RGB – 0, 174, 239
HEX – FF8400 HEX – 575A5D HEX – e6e7e8 HEX – 000000 HEX – 00aeef

Brand Colour Usage

Rich Black Black Charcoal Light Charcoal Orange White Blue

C40 M40 Y40 K100 Used for logo , black Used primarily for Used primarily for Used primarily for Used to balance the Used primarily as a
Used only in print as band and URL plus large paragraph text. background. logo, headings and other colours. circle to highlight new/
a substitute for black headings that require background. important features,
in large areas of black for clarity. promotions and deals.
uninterupted black.

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Our typefaces

Our Typeface Paragraphs Headings

Galaxie Polaris
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Facidunt veleniamet landrem
ad dolor sim nulluptat. Rating M10,000i Energizer
exerosto erci bla consed tatem
quatumsan venim el ea feugue M10,000i Energizer
A typeface that can be precise, dolor sis eraesse quismodolum in
ullut vel ut incip euguer.
We use Galaxie Polaris Medium
intelligent, human and robust.
Sum eugiamet nim eu feuguerate
llan erit, con heniam aliquam adio for the majority of headings.
core dolorti onulla faci tetum zz- However, we use Galaxie Polaris

Allowing for flexibility across rit iliquatue tem adionsed elese Bold in some cases where there
cte ex eliquat alit dolobore min hierarchy requiring three fonts
is used as above.
our markets and products.
voloreet augue tionulla augue
tissim iliquat. Ut doloreet alisi.
Rating exerosto erci bla consed Numerals
tatem quatumsan venim el ea
Galaxie Polaris is our primary typeface. It must always be used
where available.
feugue dolor eraesse quismo-
dolum in ullut vel ut.
1234567890
Our Secondary Typeface In body text we use Galaxie Polaris 1234567890
Book for paragraphs and Galaxie
1234567890
Calibri 1234
Polaris Medium for titles.
Numeral fonts from top to bottom:
Galaxie Polaris Book
Galaxie Polaris Bold
Calibri should only be used when on our website or when Galaxie Polaris Heavy
Galaxie Polaris is not available or installed on your computer
or the computer of those who will work on the same file
(sharing Powerpoints etc).

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Tone of voice
What is voice and tone?
Voice and tone is how we express Gallagher’s brand
personality and values through the written word. It’s about
what we say in writing and how we say it.
Just as our brand has a consistent look and feel, the content
of all written media should feel like it’s coming from a single
source. Voice and tone are inherently linked to the brand
strategy, supporting it and bringing it to life.
Voice and tone apply consistently across writing for both
online and print collateral. Whatever the communications
touch point, people should be able to recognise Gallagher.
To learn more about our tone of voice, contact Animal
Management marketing for the full Tone of Voice document.
Animal Management voice and tone
What our customers should know
In all of our writing, we should aim for the audience to feel as though we’ve been
talking with them personally and that we understand their problems.
Customers should feel that our solutions have been designed with their needs in
mind. The information they need is available to them in an easy to find, easy to
understand and straight-forward way.
Their impression of Gallagher is that we are game changers. We’re clever at what
we do. We understand how things work and we’re always coming up with
innovative ideas to make them better.
We’re helpful and approachable. We’re also respected leaders in our field -
professional problem solvers who design and develop practical technology
solutions.
When people use Gallagher products they’re impressed by their brilliant
simplicity and enjoy their intelligent and intuitive design.