Dependent Variables

1. Availability of the products in the online store

a. Selection of goods available on the internet is very broad
b. I can get the selection from a wide range of different brand of a product while I am
shopping online comparing to shopping at the retail stores
c. I can easily know the availability of the products that I am willing to buy in an
online store, but it is much difficult to shopping at the retailer stores

2. Promotion of the products

a. I will prefer online shopping only if online prices are lower than actual price
b. I save much money from online shopping comparing shopping at the physical
retailer stores
c. I feel it worth my money buying products from online stores

3. Time consciousness of the online shopping

a. Online shopping doesn’t waste my time
b. Online shopping takes less time to purchase
c. I feel that it takes less time in evaluating and selecting a product while shopping
online

4. Convenience of online shopping

a. I can buy the products anytime 24 hours a day at anywhere while shopping online
b. I can get on-time delivery by shopping online
c. Detail information of the products are available while shopping online
d. It is easy to choose and makes comparison with other products while shopping
online

5. Security
a. I can easily get my refund from the unsatisfied products that I was buying online
b. I can easily get the identical and accurate information of the products that I am
willing to buy from the online stores comparing to the physical retailer stores
c. I can get the accurate delivery information for the products I bought from the online
stores