Marketing: - Social Media

1. Instagram Username clarksinn_chennai, Pass chennai@123

2. Facebook, login id – Done, FB groups and creative sharing to be done daily.
3. TripAdvisor – Reviews to be answered in 36 hours ( Login id & Password)
( Login id : - chennaitheclarks@gmail.com, Password clarks@123
4. Add Restaurant to Tripadvisor
5. Google – Reviews to be answered in 36 hours - Done
6. Add Hotel and Restaurant to JD
7. Add Restaurant to IRCTC Catering.com
8. Add Hotel & Restaurant to – Justdial
9. QR Code for Tripadvisor – To be generated
10. Creative work order ticket ( To Focus on Weekday Lunches, Tea Time for elderly).
11. All creatives posted on Social media to be uploaded on google.

OTA,

12. MMT/Goibibo :- Whatsapp Message & Team Trained on encouraging the customer on
reviewing the hotel – Done, to maintain the review ratings
13. Pick up trend – On Trial for 2 Months ( May & June)
14. LOS – On Trial for 2 Months (May & June)
15. Walk In to be offered on 10% discount or to be made AI (Tax inclusive)

Staah,

16. Feed to be taken from STR, at present target 40 RPD

17. Don’t look at the ARR for next two months
18. Same day rates to be higher than usual.

Bingo,

19. Enrolled – Implementation is pending from BingoForge Team

20. Trainings to start in next couple of weeks
21. Upload Data base on CRM.
22. Develop or Check the proposal formats on Bingo.

STR & Guest Feedback,

23. Shivam to train the Unit team on STR.

24. Guest Comment Cards to be filled and uploaded on Excel Sheet Format Given for further
review. DS is to share the format.
25. Reservation confirmation format shared with front office team.

Sales – Rooms,

26. Feeder Market (s) upto - 5 Kms of Radius of the hotel. Non-IT Companies are immediate
target.
27. Corporate rate letter to included mandatorily, Bed and Breakfast rates, Bed, Breakfast, Office
transfers rates, Mandatory mention of Airport transfers cost.
28. All rate letters to include packed meals mentioned with a price with (T&C).
29. Sales Executive / AM Sales to be hired – For Multi-Segment Sales.
Sales - F&B

30. Weekday Lunches and Dinner are highly effected by social media postings, recent sharing
attracted 1200++ reach. Please raise request for creative’s or artwork at least 3 per week.
31. News Paper pamphlets on Monday & Wednesday or once a week, during week day. Copy
Flier given. (Within 5 Kms of residential buildings and colonies)
32. Food Festival’s – Recommended, to be discussed with the team, if chef’s can be invited from
other hotels in North India on Hotels expense. Awadhi, Kutchi, Gujarati & Punjabi Food
festivals are highly recommended. (Similarly Chef’s from South can be sent to North India
hotels for Food Festival’s).
33. Recommended is to keep Authentic South Indian at ground level and separate fine dining for
North Indian and Chinese to increase APC.
34. Tent Card’s in rooms with Snacks Menu or a package with snacks + Water + Soda + Juice, this
would increase the APC of the hotel. (Keep this menu on slighter higher side)

Sales – Banquet,

35. Pamphlets for Food to mention Banquet. (Use the flier given).
36. Place a Welcome Drink Station in Lobby. Since Banquet guests arrive and wait in the lobby.
37. Couple of Hoardings, 1 on the Chennai One Side and Other at OMR Road, after perungudi
about the banquet. Can be done once he sale is increased and costing can be taken out. OR a
hanging hoarding can be raised on the right hand side of the hotel facing, OMR Road.
38. Banquet Sales Executive, going forward to be on board.