Business Strategy

Formulation, Modelling &

Planning
Business Strategy, Model
and Plan II
Enrichmentors Building Businesses, People, Wealth & Health Successfully over 40 years
 Purpose
The purpose of the module is to help you understand in
depth the Concept of Business Strategy, Model and Plan to
formulate Winning Business Strategy, Model and Plan

At the end of this lecture you will learn the following

• What is Business Strategy?
• What is Business Model?
• What is Business Plan?
• How are they different from each other?

Enrichmentors Building Businesses, People, Wealth & Health Successfully over 40 years
 What is Business Model?

Enrichmentors Building Businesses, People, Wealth & Health Successfully over 40 years
 Business Modelling is figuring how the business operates

Will = Does

Enrichmentors Building Businesses, People, Wealth & Health Successfully over 40 years
 What is Not Business Modelling?
• It not necessarily the best way to do the
business; it is only the current way of doing
it
• It is not a standard way of doing a
business; it is the way one company is
doing it
• It is not a strategy or plan of doing a
business; it’s the way it is being done now
Enrichmentors Building Businesses, People, Wealth & Health Successfully over 40 years
 How can it look and what are its components
Dimension What are we doing today?
Vision and Overall Strategy

Sales, Market Share & Profitability

Goals
Product Line
Target Market
Marketing
Sales & Distribution
Purchase & Manufacturing

People

Research & Development

Finance & Control

Enrichmentors Building Businesses, People, Wealth & Health Successfully over 40 years
How can it look and what are its components for J&J Consumer (I)
Dimension What are we doing today?
Vision and Overall Strategy ➢ Bringing science to the art of healthy living
➢ Focused Differentiation

Sales, Market Share & Profitability ➢ Increase net sales from Rs 1000 Cr to Rs 2000 Crore by 2026
➢ Maintain the dominant market share in all categories like Baby, Women’s Health and Wound care
Goals and increase shares in Beauty Care, Oral care and OTC
➢ Maintain over 25% ROI

Product Line Baby care, Women’s Health, Beauty, Oral and Wound Care and OTC Products

Target Market India, Bangladesh, Sri Lanka, Nepal and Maldives

Marketing By communicating the superiority of our products through direct and indirect ways relevant to the
target consumers like mass media, medical professionals and digitally

Sales & Distribution By making available our products visibly all key Chemist, General Merchants and Grocers

Purchase & Manufacturing By a combination of own and third party manufacturers which delivers required quality at the lowest
cost and shortest cycle time

People Hire the best people for the job, take care of them, train and develop them continuously

Research & Development Listen to consumers to continue to improves the products and give them complete peace of mind
when they bring home them

Finance & Control Use own funds to build the business exercising budgetary control

Enrichmentors Building Businesses, People, Wealth & Health Successfully over 40 years
 What is in it for you in next module?
Winning Business Strategy

Enrichmentors Building Businesses, People, Wealth & Health Successfully over 40 years
 Thank You
for watching the

How
Business to get calls
Strategy, Modelfor and
an Plan II
Interview forofdesired role
Deep Dive
Business Strategy Formulation,
Modelling & Planning
Enrichmentors Building Businesses, People, Wealth & Health Successfully over 40 years