SCHOOLS DIVISION OF ILOILO

Luna Street, La Paz, Iloilo City

ELEMENTARY
Grade 6

Music, Arts, Physical Education and Health

KAMAPEHMILYA
Kagamitang Angkop sa Malikhain at Aktibong Pagsasanay sa Edukasyong Hahasa
sa Mag-aaral upang Isaalang-alang ang Lahat ng Yamang Angkin

Arts 6 - Quarter 1 - Week 1

Elements and Principles of Arts

Grade 6 – MAPEH (Arts)

Competency: appreciates the elements
and principles applied in commercial art
(A6PL–Ia)
 SCHOOLS DIVISION OF ILOILO
Luna Street, La Paz, Iloilo City

Lesson
Elements and Principles Applied
1 in Commercial Arts

WHAT’S UP

Commercial art is the art of creative services, referring to art created for
commercial purposes, primarily advertising. Commercial art uses a variety of
platforms. It can be magazines, websites, applications and television for viewers with
the intent of promoting sale and interest of products, services, and ideas.
In this quarter, you will learn the elements and principles applied in commercial
arts.
Learning Competency:
➢ appreciates the elements and principles applied in commercial arts
(A6PL – Ia)

Elements of Art

Color
A three-pronged element of art: hue, value and
intensity. Hue is the color itself. Value is the hue’s
lightness or darkness and changes when white or black
is added to it. Intensity is the aspect of brightness and
purity of color. High intensity colors are bold and bright.
Low intensity colors are faint and duller.

Form
Artist, painters, and draftsmen consider form as the element of art that renders
a three-dimensional form in two dimensions. In a lot of ways it is the heart of an art
object — the form itself. It can enclose a
volume and includes height, width and depth.
A cube, a sphere, a cylinder and a pyramid are
all different forms. Forms can also be an
abstracted and free-flowing.

Grade 6 – MAPEH (Arts)

Competency: appreciates the elements 2
and principles applied in commercial art
(A6PL–Ia)
 SCHOOLS DIVISION OF ILOILO
Luna Street, La Paz, Iloilo City
Line
Marks made on a surface are
known as line. They start at a point
and move along, creating space as
they go. Lines can be two- or three-
dimensional, describing form or the
form itself, implied, or abstract.

Shape

The element of art that is two-dimensional, flat, or

limited to height and width. Usually a shape is enclosed.

Space

Space is the element of art

through which both positive and
negative areas are defined or a
sense of depth is achieved in a
work of art.

Texture

This aspect of art defines the way an art object or an element in a

composition feels or looks as if it would feel if touched.

cat's fur tree’s bark bamboo heat insulation foam car’s tire

Grade 6 – MAPEH (Arts)

Competency: appreciates the elements 3
and principles applied in commercial art
(A6PL–Ia)
 SCHOOLS DIVISION OF ILOILO
Luna Street, La Paz, Iloilo City
Principles of Art

The elements of art are your tools while the principles of art are how you put
them to work. It is where the style of art manipulates its substance. Rhythm, harmony,
balance, contrast, movement, proportion, and variety are the principles of art.

Rhythm

This principle of art describes the movement in or of an

artwork. Rhythm is created by the variety and repetition of elements
in a work of art that come together to create a visual tempo or beat.

Harmony

This is achieved when the elements of an artwork come

together in a unified way. Certain elements are repeated yet still look
and feel similar. Not monotony and not chaos, harmony is that
perfectly honed combination of both.

Balance

Artists combine elements to add a feeling of equilibrium or

stability to a work of art. Symmetry and asymmetry are
manifestations of balance.

Contrast

Areas of contrast are where a viewer’s eye are usually first

drawn. Artists will combine elements to stress the differences
between those elements.

Movement
Movement is used to create the look and feeling of action in
an artwork. It guides the viewer’s eye throughout a piece. A sense of
movement can be varied lines, repetition of elements, and gestural
mark-making among many more.

Grade 6 – MAPEH (Arts)

Competency: appreciates the elements 4
and principles applied in commercial art
(A6PL–Ia)
 SCHOOLS DIVISION OF ILOILO
Luna Street, La Paz, Iloilo City

Pattern
This is the uniform repetition of an element of art or
combination of elements. Anything can be turned into a pattern
through repetition.

Proportion
Within the realm of the elements and principles of art,
proportion is the relationship of elements in an artwork to the whole
and to one another.

Variety

The principle of art concerned with diversity or contrast is that

of variety. Variety is brought about by using different colors, sizes
and shapes in a work of art. It is the partner of unity. Artists seek the
balance between the two.

Grade 6 – MAPEH (Arts)

Competency: appreciates the elements 5
and principles applied in commercial art
(A6PL–Ia)
 SCHOOLS DIVISION OF ILOILO
Luna Street, La Paz, Iloilo City

TUNE UP

Activity 1
THE EYE OF THE ARTIST
Directions: Look at pictures 1 and 2 below. Explain the elements and principles of
arts that you can see. Write your answers on a separate sheet of paper.

Picture 1

What do you think is the message of the logo?

_
_

Picture 2

What do you think is the message of this drawing?

_
_ _

Grade 6 – MAPEH (Arts)

Competency: appreciates the elements 6
and principles applied in commercial art
(A6PL–Ia)
 SCHOOLS DIVISION OF ILOILO
Luna Street, La Paz, Iloilo City

ART PRODUCTION

Activity 2
Directions: Read the comic below and help the character accomplish the task.
Use a short bond paper for this activity.

I am a mango fruit. Can you make

a product out of my flesh? What would it
be? Please draw and advertise me. You
will be scored by a rubric below.

Rubrics for Making an Artwork/Poster/Advertisement

5 3 1
Criteria Very Evident Not
Evident Evident
1. All the principles and elements of
art are present in the artwork.
2. Captivates the attention of the
consumers.
3. The size of the artwork is just
right.
4. Finishes the artwork on time.
5. The artwork is presentable in
general.

Grade 6 – MAPEH (Arts)

Competency: appreciates the elements 7
and principles applied in commercial art
(A6PL–Ia)
 SCHOOLS DIVISION OF ILOILO
Luna Street, La Paz, Iloilo City

ANSWER KEY

Act 1:
(Post-Test)
Picture 1 - Answers may vary
1. A 6.D 11. C
Picture 2 - Answers may vary
2. C 7. D 12. B
3. B 8. B 13. D
Act 2:
4. A 9. B 14. A
Answers may vary
5. A 10.C 15. A

REFERENCES
Quinitio, Ligaya Bautista Garcia, Cipriano, Eduardo V., Buhain, Eliseo P., Brioso,
Juliet H., Lacia, Diana Alcoba, Alonzo, Almira Alcoba, Solano, Gernalyn Andres, The
21st MAPEH in Action, Rex Book Store.

Retrieved from:

https://www.google.com/search?q=What+is+considered+commercial+art?&sa=X&tbm=isch
&source=iu&ictx=1&fir=3oUBD7xr4-
qBCM%252CuWhq5NrQ2FTQCM%252C_&vet=1&usg=AI4_-
kSKlNYDhWqeqbUB9S_C8intT2RpCg&ved=2ahUKEwjSmd-e2fvqAhXF-
GEKHfAJDz0Q_h0wAHoEChttps://www.google.com/search?source=univ&tbm=isch&q=grap
hic+design&sa=X&ved=2ahUKEwjoyO6r7PvqAhUSA4g K
https://antony6th.files.wordpress.com/2012/03/va22-
6th.jpgHVLlA80QiR56BAgMEAw&biw=1034&bih=620#imgrc=g6wsvtkAC998zM
https://www.artistsnetwork.com/art-techniques/composition/15-elements-and-principles-of-
art/
www.firstpalette.com (Shapes)

Grade 6 – MAPEH (Arts)

Competency: appreciates the elements 12
and principles applied in commercial art
(A6PL–Ia)