Press Release

Consumer Confidence Index decreased 1,8 points

April 1, 2015
Hande Akdağ
Marketing & Communication
Manager
Tel +902123680700
Fax +902123680799
hande.akdag@gfk.com
in March and dropped to the lowest level in the
last 5 years.
GfK Consumer Confidence Index March 2015 Results
GfK conducts the “Consumer Survey” of the “Joint Harmonised European
Union Programme of Business and Consumer Surveys” on behalf of the
European Commission since March 2007. The survey is financed jointly by
the European Commission and GfK.
The surveys allow comparisons among different countries’ business cycles
and have become an indispensable tool for monitoring developments both
in EU member states and candidate countries.
Indicators that are comparable and calculated by the same balance method
for all member and candidate countries are published in the related web
1
site of EC in the last day of every month. Turkey’s indicators will be
published after following the seasonality effects for a specific period of time.

GfK Consumer Confidence Index

GfK Araştırma Hizmetleri A.Ş.

Cumhuriyet Mh. İncirlidede Mh.
No: 4, Kat: 1, Bomonti
Şişli 34380, İstanbul
Türkiye
1
Tel. +902123680700 http://ec.europa.eu/economy_finance/db_indicators/surveys/index_en.htm
Fax +902123680799

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 110

100

98,2
90 94,194,7 95,5
92,193,592,792,2 92,0 92,4 92,994,1 91,8 92,6
90,3 90,889,8 90,4 91,2
87,188,3 86,9 88,2
86,1 86,2 87,487,287,3
80 84,1 84,084,6
82,5 82,1 81,7
81,0
78,9 79,079,1
77,3
70

60

50
SEP'12

SEP'13

SEP'14
MAR'12
APR'12

MAR'13
APR'13

MAR'14
APR'14

MAR'15
JAN'12

JAN'13

JAN'14

JAN'15
FEB'12

JUN'12

OCT'12

DEC'12

FEB'13

JUN'13

OCT'13

DEC'13

FEB'14

JUN'14

OCT'14

DEC'14

FEB'15
JUL'12

JUL'13

JUL'14
MAY'12

AUG'12

NOV'12

MAY'13

AUG'13

NOV'13

MAY'14

AUG'14

NOV'14
In March, Consumer Confidence Index had decreased 1,8 points and
reached to 77,3.

Women homicides and peace process were the most mentioned issues
on the agenda.

Subitems and changes in the Consumer Confidence Index

Change compared
Index to the previous
month (%)

Jan‘15 Feb‘15 Mar‘15 Feb‘15 Mar‘15

GfK Consumer Confidence

Index 79,0 79,1 77,3 0,1% -2,3%

Financial situation of the

household (next 12 months) 97,5 96,5 93,4 -1,1% -3,2%

General economic situation

in the country (next 12
months) 96,3 99,9 95,3 3,7% -4,6%

Rate of unemployment (next

12 months) 66,8 65,4 67,6 -2,1% 3,4%

Tendency to save (next 12

months) 55,6 54,8 52,7 -1,4% -3,7%

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The changes in the sub items of the index in march are as follows:
Expectation about the financial situation of the household for the next 12
months decreased 3,1 points (3,2%) to 93,4 points. Expectation about the
general economic situation in the country decreased 4,6 points (4,6%) to
95,3 points. Expectations about lower unemployment rate increased 2,3
points (3,4%) to 67,6 and the tendency to save decreased 2,1 points (3,7%)
to 52,7 points.

Consumer Confidence Index in EU Countries

EU Turkey Germany France UK Italy Spain Bulgaria

JAN'12

MAR'12

AUG'12

NOV'12

JAN'13

MAR'13

AUG'13

MAR'14
NOV'13

JAN'14

AUG'14

NOV'14

JAN'15

MAR'15
MAY'12

MAY'13

MAY'14
JUN'12
JUL'12

JUN'13
JUL'13

JUN'14
JUL'14
FEB'12

SEP'12

DEC'12

FEB'13

SEP'13

DEC'13

FEB'14

SEP'14

DEC'14

FEB'15
APR'12

APR'13

APR'14
OCT'12

OCT'13

OCT'14

Consumer Confidence Index that is calculated by the same questions and

method in all members and candidates of EU enables comparison between
the countries. Compared to February 2015, the aggregated EU Consumer
Confidence Index increased 2,6 points in March 2015.

UK had 1,7 points, France had 4,5 points, Italy had 0,8 points, Bulgaria had
2,7 points, Germany had 3,3 points and Spain had 3,8 points increased.

About the Fieldwork:

GfK conducts the Consumer Survey on a monthly basis in 26 provinces of
Turkey with a sample representative at NUTS 1 level (both urban and rural)
by the CATI method. 1,100 interviews with persons 15+ are conducted
every month. Quota sampling is utilized to represent the general population.

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About GfK

GfK is the trusted source of relevant market and consumer information that
enables its clients to make smarter decisions. More than 13,000 market
research experts combine their passion with GfK’s long-standing data
science experience. This allows GfK to deliver vital global insights matched
with local market intelligence from more than 100 countries. By using
innovative technologies and data sciences, GfK turns big data into smart
data, enabling its clients to improve their competitive edge and enrich
consumers’ experiences and choices.

To find out more, visit www.gfk.com/tr or follow GfK on Twitter:

https://twitter.com/gfkturkiye