Assignment of Final Examination

Department of Marketing
Jahangirnagar University
3rd Year 2nd Semester Final Examination - 2019
Course Code: MKT 307
Course Name: International Business

Instructions:
 Submission Deadline: 04/07/2021
 Your work can be typed or handwritten, in case of type assignment; your
file must be a MS Word format and rename it according to your ID.
 You must write your ID and page number on every top-right side of your
work.
 You have to submit your assignment through Google classroom within the
time limit.
 Late submission or any other medium of submission will not be accepted.
 Your answer must be original that means your answers are produced by
your ideas. Finding similarities from any source is a punishable offence.

Question - 01
A small Canadian firm that has developed some valuable new medical products using
its unique biotechnology know-how is trying to decide how best to serve the European
Union. Its choices are given below. The cost of investment in manufacturing facilities
will be a major one for the Canadian firm, but it is not outside its reach. If these are
the firm’s only options, which one would you advise it to choose? Why?

Option -1: Manufacture the product at home and let foreign sales agents handle
marketing.

Option -2: Manufacture the products at home and set up a wholly owned subsidiary in
Europe to handle marketing.

Option -2: Enter into a strategic alliance with a large European pharmaceutical firm.
The product would be manufactured in Europe by the 50/50 joint venture and
marketed by the European firm.

(Word limit: 250-350)

Question - 02

An alternative to using a letter of credit is export credit insurance. What are the
advantages and disadvantages of using export credit insurance as opposed to a letter
of credit for (a) exporting a luxury yacht from California to Canada, and (b) exporting
machine tools from New York to Ukraine?

(Word limit: 250-350)

Question - 03

Imagine you are the marketing manager for a US manufacturer of disposable

diapers. Your firm is considering entering the Brazilian market. Your CEO believes the
advertising message that has been effective in the United States will suffice in
Brazil. Outline some possible objections to this. Your CEO also believes that the
pricing decisions in Brazil can be delegated to local managers. Why might she
be wrong?

(Word limit: 250-350)

Question - 04

You are the marketing manager of a food products company that is considering
entering the Indian market. The retail system in India tends to be very
fragmented. Also, retailers and wholesalers tend to have long-term ties with Indian
food companies, which make access to distribution channels difficult. What
distribution strategy would you advise the company to pursue? Why?

(Word limit: 250-350)

Question - 05

You work for a company that designs and manufactures personal computers. Your
company’s R&D center is in North Dakota. The computers are manufactured under
contract in Taiwan. Marketing strategy is delegated to the heads of three regional
groups: a North American group (based in Chicago), a European group (based in
Paris), and an Asian group (based in Singapore). Each regional group develops the
marketing approach within its region. In order of importance, the largest markets
for your products are North America, Germany, Britain, China, and Australia. Your
company is experiencing problems in its product development and commercialization
process. Products are late to market, the manufacturing quality is poor, and costs are
higher than projected, and market acceptance of new products is less than hoped
for. What might be the source of these problems? How would you fix them?

(Word limit: 250-350)

*** Good Luck ***