Developing Effective

Impression Management
-GOUTHAM
GOKUL
VISHALI KETHRIN
 Impression Management
Impression management is a conscious or sub-
conscious process in which people attempt to
influence the perceptions of other people. It is
important to your success not only a key component
of personal branding but it also has a direct impact
on your company and the brand you represent. It
based on the impression you leave with the people
you could get promoted, sign a new client and close
a big sale.
Techniques of impression management
Constructive
It helps the formation of self identification and it
has seven impressions they are,

• Self descriptions
• Excuse
• Apologies
• Flattery
• Favors
• Association
• Opinion conformity.
Self Promotion
To emphasize your best characteristics or downplay
your weaknesses are some of the effective ways of
promoting or advertising yourself. Social media
influencers are widely known for self-promotion.

Excuses
They generally refer to an explanation that cushions
the consequences of a negative or unacceptable
event. For example, we may make excuses when
we’re late to work.
Flattery

To excessively compliment someone to appear

likable or perceptive is to flatter them. For
example, if you want an extra serving of food,
you may compliment and flatter the chef.
Favors
To do something nice for others to
receive approval or acceptance is to do
a favor. For example, you may take on
some extra work so that your coworker
can attend their child’s school play.
Association

Enhancing or protecting one’s image by

managing information about people and
things with which one is associated.
(Eg) A job applicant says to an interviewer,
“what a coincidence your boss and I were
roommates in college.”
Strategies of impression management

➢ It helps in the attainment of some interpersonal goals

and it classified into four types they are,
➢ Self promotion
➢ Ingratiation
➢ Exemplification
➢ Intimidation
➢ Supplication
Self-Promotion (viewed as competent)
➢ Talk proudly about your experience or education.
➢ Make people aware of your talents or qualifications.
➢ Let others know that you are valuable to the organization.
➢ Make people aware of your accomplishments.
Ingratiation (viewed as friendly and nice)
 Compliment your colleagues so they will see you as
likable.
 Take an interest in your colleagues’ personal lives
to show them that you are friendly.
 Praise your colleagues for their accomplishments so
they will consider you a nice person.
 Do personal favors for your colleagues to show
them that you are friendly.
 Exemplification (viewed as morally
exemplary)
 Stay at work late so people will know you are hard working.
 Try to appear busy, even at times when things are slower.
 Arrive at work early to look dedicated.
 Come to the office at night or on weekends to show that you
are dedicated.
Intimidation (viewed as threatening)
 Be intimidating with coworkers when it will help you get
your job done.
 Let others know you can make things difficult for them if
they push you too far.
 Deal forcefully with colleagues when they hamper your
ability to get your job done.
 Deal strongly or aggressively with coworkers who interfere
in your business.
 Use intimidation to get colleagues to behave appropriately.
Supplication (viewed as helpless and weak)
➢ Act like you know less than you do, so people will help
you out.
➢ Try to gain assistance or sympathy from people by
appearing needy in some areas.
➢ Pretend not to understand something to gain someone’s
help.
➢ Act like you need assistance so people will help you
out.
➢ Pretend to know less than you do so you can avoid an
unpleasant assignment.
WHICH IS AN EXAMPLE OF IMPRESSION
MANAGEMENT?

 Impression management is a conscious or subconscious

process in which people attempt to influence the
perceptions of other people about a person, object or
event by regulating and controlling information in
social interaction.
 An example of impression management theory in play
is in sports such as soccer.
Managing Impressions is ethical or
unethical
 The theory of impression management is neither inherently
ethical nor inherently unethical; impression management is
used in all walks of life and, in many cases, is done without a
great deal of thought or effort.
 Impression management (IM) refers to behaviors employees
use to create and maintain desired images in the workplace. ...
In this paper, we argue that managing impressions on a daily
basis can be draining, thereby leaving employees susceptible
to the temptation to engage in subsequent harmful behaviors
at work.
 First, managing impressions is just another name for lying
IS IMPRESSION MANAGEMENT
ETHICALLY WRONG?

➢ The theory of impression management is neither

inherently ethical nor inherently unethical
➢ impression management is used in all walks of life and, in
many cases, is done without a great deal of thought or
effort.