1st Slide

On behalf of Team 4 also known as Team SYNERGY I am going to present the presentation that we have worked on

2nd slide

As we all know that farmers are the backbone of our country.

All the economic development in the country is possible only if the farming community is taken care of on a priority
basis.

Agriculture industry contributes more than 15% to India’s GDP.

But still India has one of the highest farmer suicide rates in the country.

Unpredictable climatic conditions, no proper pricing in place and lack of help from the government is what is leading to
farmers distress in the country.

3rd Slide

We know that farmers faceses many problems like

 Farmers don’t get their value of their efforts they invest on farming.
 They also face storage problems like cold storage and warehouse facilities.
 They also struggle in transportation facilities as they don’t have enough reach.

4th slide GAP

Government of India provides several facilities to the farmers and mandis but due to the unawareness undeveloped
govt offices like panchayat , BDO’s , agricultural department specially in rural areas not all the farmers are getting
that facilities from the govt. So there is a GAP between the govt and the farmer.

5th Slide
So, here we are with the solution of the problems that are faced by the farmers
6th slide

We are going to solve this problem by Software As A Service(SAAS) and here we are with the solution which is
AGGRETECH.
7th slide

8th Slide

So Now come and let’s see how aggretech works

Basically our APPLICATION SOFTWARE is designed in such a way that this can solve these following problems----
  As you can see , our app will provide better/multiple price option. For both Mandi agents and business entities.
 We will provide warehouse/cold storage facilities. So, farmers or business firms don't need to worry to stock their
vegetables for long period
 Another major issue is transportation and logistics for both parties which we will also provide but it will be
chargeable and hassle free.
 There will be no multiple intermediaries inbetween the mandi agents and corporate and reduce the division of
profit.
 Agreetech will remove the unlicensed parties

 After all of that mandis don’t have to worry about return on investment because they will get quick return on their
every sale happen.

9th Slide

People

Service provider-------

 Mandi contractor- are those who will be present in the mandi and they will buy the products from the farmers
 Grader – The person who will differentiate the quality of products
 Logistics- They will look after the process of delivery

Delivery providers—
  Field supervisor- They will look after the goods that are going to our customer
 Delivery personal- The person who will deliver the final products to the customer

10th slide

Here we will show how Aggretech works

This is our app and website layout. One has to enter their personal details and login with their email id and phone
number and then the business owner has to select their profile whether they are buyer and seller than one can upload
their photo or skip their part.

15th slide

The aggretech app will customize the order. Now you can check the mandi rates of different vegetables and fruits and
the mandis will get notify for different products.

Than one have to comp,ete the payment for the order. Then our people will go and collect the goods than it will be
passed to our warehouse where it will get packed and sanitized.

Than the order will get prepared and deivered through our people

18th slide
Now its Customer Segmentation part
19th slide
We are targeting two set of people one is seller and another one is buyer. In the seller section the most of the
people are farmers of rural areas who basically sells vegetables who has limited logistic facility, who requires
more buyers and last but not the least who has a little bit of technical knowledge like operating a smart phone
20th slide
In this slide we are targeting the corporates who want fresh vegetables and need hassle free delivery service and
also require supply in bulk.
21th slide
Rewards for farmers- They will get double paid then the market selling price and along with that they will also be
provided agri-machinery support
For company- We have guaranteed low price than usual market and they will get 90% off upto 2000 on first
order and also there will be 1st 5 deliveries free
22nd slide
Now we have come to the part of the pricing strategy

23rd slide
Over here we will be seeing surge pricing strategy that means with the market situation the price of the goods
will be varying.
So, as we can see here we have products and their codes with the price of a supplier( 3 rd party) along with
aggretech price and we can easily compare and see that aggretech price is much lesser than 3 rd party’s price
24th slide
REVENUE
We will keep 10% of profit in per kg in vegetable items and 15% of profit in fruits items.
To create business profile people have to pay rs99 and for the personal profile its absolutely free to create

25th slide
Place
26th slide
This is our app interface
27th slide
In promotion we are going to discuss about ATL,BTL and TTL
28th slide
In ATL we have newspaper, radio and tv
29th slide
As you can see we have done our promotion in times of india, magazins
30th slide
and our radio partners are radio mirchi and Spotify.
31st slide – 33rd slide
videos
34th slide
Pie chart
Now here comes the costing in ATL per month
Television cost- 487000
Radio- 150152
Print ads - 799152
35th slide
Next we come to the BTL part where we are going to see billboard, hoardings, campaign and transit
36th slide
As you can see places where we will be doing our hoardings
37th slide
Here you can see a Digital Ad, in Kolkata
38th slide
Here you can see we are covering this places in west Bengal with our hoardings
39th slide
Here the hoarding in Kolkata
40th slide
Bardhaman
41th slide
Darjeeling
42th slide
Jalpaiguri
43th slide
Malda
44th slide
Howrah
45th slide
Here you can see a webinar conducted by our representative in a private collage in Durgapur
46th slide
Now let me show you some Transit advertisement from our side
47th slide
Here on a WBSTS bus
48th slide
In Railway Station
49th slide
In Kolkata Mentro
50th slide
On CNG auto

51th slide
Now here comes the costing in BTL per month
Transit – 756200
Billboards – 208800
Hoarding – 356200
Campaign – 700000
52th slide
So now, as everyone knows this is the generation of social media, so we did some promotions over there as well,
lets see,
53th slide
These are our Official Facebook, linkdIn and Instagram pages
54th slide
This is a Instagram post for agreetech
55th slide
A facebook post as well
56th slide
There is a Promotional video done by a social media influencer for our agreetech.
57th slide
Now here comes the costing in Social media marketing per month
Google Ads- 200000 2 lakhs
Facebook- 200000 2 lakhs
Instagram- 40000 40 thousands
Snapchat- 30000 30 thousands
58th slide
There is an advertisement on OTT platforms like Hotstar
59th slide
And on MX Player as well
60th slide
Here we come the costing in OTT platform advertising
Ganna Video – 310
Disney+Hotstar- 120
MX Player- 50
Ganna Banner- 315
61th slide
Costing in promotion
This is the bar graph showing the total allocation of 50 LAKHS between ATL,BTL, Social Media and OTT

62nd slide
Now, coming to the physical evidences of agreetech those are visting card, letter heads&delivery boxes that will
be visible in the journey of agreetech

63TH Slide(5 years plan)

1. All India expenson
2. Giving pesticide on EMI to the farmers
3. Became carbon negative
4. Including crops and groceries
5. Climate change support to the farmers

70th slide
This is our happy customer after using Aggretech.

Jai jawan jai kisan