Audience Behavior & Conversion

Analytics Cheatsheet
Platform or Device Session App Tracking Time Goal Conversions E-commerce
Browser Session Duration (Bucket) App Installer ID Date Goal Completion Location Transaction ID
Browser Version Unique Dimension Combinations App Version Date Hour and Minute Goal Previous Step -1 to -3 Affiliation
Operating System # Sessions App Name Year # Goal Starts Sessions to Transaction
Operating System Version
Mobile Device Branding
# Bounces
% Bounce Rate
App ID
Screen Name
ISO Year
Month of the year
# Goal XX Starts
# Goal Completions
Days to Transaction
Currency Code
Google Analytics
Mobile Device Model
Mobile Input Selector
s Session Duration
s Avg. Session Duration
Screen Depth
Landing Screen
Month Index
Month of Year
# Goal XX Completions
$ Goal Value
Checkout Options
Product SKU
Metrics & Dimensions
Mobile Device Info # Hits Exit Screen Week of Year $ Goal XX Value Product
Mobile Device Marketing Name # Screen Views Week Index $ Per Session Goal Value Product Category
Device Category # Unique Screen Views Week of the Year % Goal Conversion Rate Product Category
Browser Size Page Tracking # Screens / Session ISO Week of the Year % Goal XX Conversion Rate Product Category Level XX Source: Google Analytics
Data Source s Time on Screen ISO Week of ISO Year # Abandoned Funnels Product Brand Dimensions & Metrics Reference
Hostname
s Avg. Time on Screen Day of the month # Goal XX Abandoned Funnels Product Coupon Code
Page
Day Index Product List Name
System Page Path Level 1 to 4
Day of Week
% Total Abandonment Rate
% Goal XX Abandonment Rate Product List Position
This cheatsheet provides a
Flash Version
Page Title
Landing Page
Content Grouping Day of Week Name Product Variant complete overview of Google
Java Support Hour Shopping Stage Analytics dimensions and metrics,
Second Page Page Group XX
Language Exit Page Landing Page Group XX
Hour Index Social Interactions Internal Promotion Creative excepted for AdWords, AdSense
Screen Colors Hour of Day Internal Promotion ID
Previous Page Path Previous Page Group XX Social Network and DoubleClick specific ones.
Source Property Display Name Minute Internal Promotion Name
Page Depth # Unique Views XX Social Action
Source Property Tracking ID Minute Index Internal Promotion Position
$ Page Value Social Network and Action
Screen Resolution # Entrances Order Coupon Code LEGEND
Social Entity
% Entrances / Pageviews Internal Search Site Speed Social Type
# Transactions
Geo Network # Pageviews
Site Search Status # Page Load Sample # Social Actions
# Transactions per User
Topic
% Pages / Session $ Total Value
Continent Search Term ms Page Load Time # Unique Social Actions Dimension ABC
# Unique Pageviews $ Avg. Order Value
Continent ID Refined Keyword s Avg Page Load Time # Actions Per Social Session Metric XYZ
s Time on Page $ Per Session Value
Sub Continent Site Search Category ms Domain Lookup Time $ Shipping # count metrics (int or float)
s Avg. Time on Page
Sub Continent Code Start Page s Avg. Domain Lookup Time $ Local Shipping % ratio metrics (percent)
Country
# Exits
Destination Page ms Page Download Time User Timing $ Tax $ monetary metrics (currency)
% Exit Rate
Country ISO Code Search Destination Page s Avg Page Download Time Timing Category $ Local Tax s/ms time metrics (seconds or millisecs)
Region # Results Pageviews ms Redirection Time
Region ID Event Tracking # Results Pageviews / Search s Avg Redirection Time
Timing Label
Timing Variable
$ Avg. Price
# Unique Purchases
Region ISO Code Event Category # Total Unique Searches ms Server Connection Time ms User Timing $ Revenue
Metro Event Action # Sessions with Search s Avg Server Connection Time # User Timing Sample $ Revenue per User
Metro ID Event Label % Sessions with Search ms Server Response Time s Avg User Timing $ Local Revenue
City # Total Events # Search Depth s Avg Server Response Time $ Local Product Revenue
City ID
Latitude
# Unique Events
$ Event Value
# Avg. Search Depth
# Search Refinements
# Speed Metrics Sample
ms Document Interactive Time
Exceptions $ Product Revenue
% Buy-to-Detail Rate
Longitude $ Avg. Event Value % Search Refinements s Avg Doc. Interactive Time Exception Description % Cart-to-Detail Rate
Network Domain # Sessions with Events s Time after Search ms Doc. Content Loaded Time # Exceptions % Internal Promotion CTR
Service Provider # Events / Session with Event s Avg. Time after Search s Avg Doc. Cont. Load. Time # Exceptions / Screen # Internal Promotion Clicks
# Search Exits # DOM Lat. Metrics Sample # Crashes # Internal Promotion Views
% Search Exits # Crashes / Screen # Refunds
Demographics % Site Search Goal Conversion Rate $ Refund Amount
Age (Bracket) % Site Search Goal XX Conversion Rate Content Experiments $ Local Product Refund Amount
Gender $ Per Search Goal Value $ Local Refund Amount
Experiment ID
Other Category $ Product Refund Amount
Variant
# Product Refunds
Affinity Category
In-Market Segment
Custom Data Experiment ID with Variant
# Product Adds to Cart
Custom Dimension XX # Product Removes from Cart
Custom Variable Key XX # Product Checkouts
Custom Variable Value XX # Product Detail Views
Acquisition # Custom Metric XX Value % Product List CTR
# Product List Clicks
# % s Calculated Metric
# Product List Views
Traffic Sources $ Product Revenue per Purchase
# Quantity
Referral Path Ad Content # Avg. QTY
Full Referrer Social Network # Quantity Added to Cart
Campaign Social Source Referral # Quantity Checked Out
Source Campaign Code # Quantity Refunded
Medium Default Channel Grouping # Quantity Removed from Cart Wed Jan 30 2019 Benoit Pointet
Source/Medium # Organic Searches % Ecom. Conversion Rate
Keyword