Anh Nghe Viet

Ta Thi Cam Tu– CQ58/51.03 –No.
30
Unit 8: Finance
* Highlighted in yellow sentences are dependent clause.
1. "It may seem an exaggeration to describe the scandal overwhelming Royal
S V (IC)
Ahold as "Europe's Enron" - but in many ways it is true enough.
SV (IC)
=> COMPOUND SENTENCE
2. Certainly, the world's third-biggest food retailer, after Wal-Mart and Carrefour,
S
presents none of the financial risks of Enron, which was both deeply in debt and the
V (IC) S V
world's largest electricity giant.
=> COMPLEX SENTENCE
3.That apart, the similarities between the former Texan powerhouse and the
Dutch retailer are striking, from the very bad corporate governance, aggressive
earnings
S V (IC)
management and accounting "irregularities" to auditors whose role / must be called
into question.
=> COMPLEX SENTENCE)
4. Now, at least, Europeans should stop believing that corporate wrong-doing is

S V S V
a US problem that cannot occur in the old continent.
S V
=> COMPLEX SENTENCE
5. Instead, they should fix their own corporate governance and accounting
S V
problems.
1
Ta Thi Cam Tu– CQ58/51.03 –No.30
=>SIMPLE SENTENCE
6.On 24 February 2003 Ahold announced the resignation of its chief executive
S V
and finance director after finding that it had overstated its profits by more than 463m
S V
($500m).
=> COMPLEX SENTENCE
7. Its market value plunged by 63 per cent that day, to 33bn.

S V
=> SIMPLE SENTENCE
8. In late 2001, it exceeded 30bn.

S V
=>SIMPLE SENTENCE
9. Ahold is now under investigation by various authorities, including the

S V
Securities and Exchange Commission (SEC) in the USA
=> Simple SENTENCE
10. Rather like Kenneth Lay at Enron, and Dennis Kozlowski at Tyco, another scandal-
hit US firm, Ahold's now-departing boss, Cees van der Hoeven, won a huge
S V
reputation from turning a dull company into a growth machine.
=>SIMPLE SENTENCE
11. Investors applauded long after they should have started asking hard
S V S V
2
questions.
=>COMPLEX SENTENCE
12. When eventually they did ask them, his anger and pride became quickly t
S V S V
Apparent /and / he refused to answer.
S V
=> COMPLEX COMPOUND SENTENCE
13. [The 463m overstatement is due primarily to Ahold's US Foodservice unit,]

S V
which supplies food to schools, hospitals and restaurants,/ although there are also
issues
S V S V
over its Disco subsidiary in Argentina and several other units.
=> COMPLEX SENTENCE
14. This has led some observers to say that this is less a European problem than
S V S V
yet another US accounting failure.
=> COMPLEX SSENTENCE
15.Such a claim absolves Ahold's bosses of responsibility for their acquisitions

S V
and dishonesty and ignores the persistent, firm-wide tendency to test the limits of
V
acceptable accounting.
=>SIMPLE SENTENCE
16. Most firms that buy in bulk - including such admired retailers as Wal-Mart
S V
and Tesco - get discounts from suppliers if they meet sales targets.
V S V
3
=>COMPLEX SENTENCE
17. The issue is how those rebates are accounted for.

S V S V
=> COMPLEX SENTENCE
18. The accepted practice is to wait until the targets are met.
S V S V
=> COMPLEX SENTENCE
19. Failing firms, such as now-bankrupt Kmart, food distributor Fleming, and
now Ahold appear to have booked these rebate payments before they were earned.
S V S V
=> COMPLEX SENTENCE
20. What of Ahold's auditor? Although the problems were uncovered, it should
S V S V
have done so much earlier”, says Lynn Turner, a former chief accountant at the SEC.
V S
=> COMPOUND COMPLEX SENTEN
4
Unit 9: Recruitment
1. Recruiting the entire staff for the Bellagio hotel in Las Vegas in record time and at
minimum cost/ may sound/ like mission impossible.
S V
 Simple sentence.
2. But Arte Nathan/ came up trumps.
S V
3. Talk/ about long odds.

V
4. Arte Nathan/ was/ ice President of Human Resources for the launch of the Bellagio
S V
in Las Vegas.
5. Everything about Bellagio/ was/ larger than life.
S V
6. So too was/ the challenge that confronted Nathan: hire 9,600 workers in 24 weeks.
V S
 Simple sentence
7. Nathan and his HR team/ would have to screen/ 84,000 applicants in 12 weeks,
S V
interview/ 27,000 finalists in 10 weeks, and process/ 9,600 hires in 11 days.
V Coor V
5
8. In the end, they/ nailed the deadline and here's/ how they/ did/ it.
S V Coor S V S V
Dependent clause
 Compound complex sentence.
9. This/ started out/ as an experiment.
S V
 Simple sentence
10. But in the end, the guinea pig/ survived.
S V
11. We/ saved/ Bellagio $1.9 million.
S V
12. Most HR people/ are/ afraid to let go of their hire-and-fire authority.
S V
13. But if you really want /to sit at the big table, you've got/ to start thinking
strategically
S V S V
Dependent clause
and globally.
 Complex sentence
14. And the only way to do that/ is/ to eliminate HR transactions from your life.
6
S V
15. You /have to be willing to say, 'I /am /in the wrong place in this process.’
S V S V
Dependent clause
16. You /have to take yourself out of the system.
S V
17. If a manager /wanted /to hire you, he /would click /on CONDUCT
BACKGROUND
S V S V
Dependent clause
CHECK.
 Complex sentence.
18. Law-enforcement officials /would then receive /your application online and check
S V V
your employment and education history.
19. We /rejected /about eight per cent of our candidates at this stage for various
reasons,
S V
such as lying on their applications.
7
20. If you /passed /this and a drug test, the manager /would then make /the final
decision.
S V S V
Dependent clause
21. When you /appoint somebody, you /create three files: a personnel file, an equal
S V S V
Dependent clause
employment opportunity commission file and a medical file.
22. Why not have an electronic personnel file?
 Wh-question.
23. In the process, we /could eliminate /the files that managers /usually keep /at their
S V S V
Dependent clause
desks.
24. So we /developed one and transmitted /everything from the application database to
S V V
the new-hire database.
25. Using the same technology for all of our personnel and payroll forms /meant that
S V
/we no longer /had to collect, input, and file thousands of paper forms.
8
S V
Dependent clause
26. The only way to hire so many so fast /was to move everything online.
S V
27. That /meant /we /had /to build an online job application and HR system.
S V S V
Dependent clause
28. I /told our managers that this technology /would give /them hire-and-fire
S V S V
Dependent clause
responsibility, which /they /say /they /want, and complete authority, which they /rarely
S V S V S V
DC DC DC
get.
Subordinator: That, which
29. And it /would make them 100 per cent accountable for their decisions.
S V
30. Going online /would take /human resources out of the process.
9
31. Next came the interviews.
32. Every day, 180 hiring managers, who we /had specially trained, conducted 740
S V
Dependent clause
S V
Simple sentence
interviews of 30 minutes each.
33. Applicants /were asked /a set of behavioral questions [that we /had developed],
like
S V S V
Dependent clause
‘Tell /me about a time [when you /were /at the front desk], [and a guest /was late].
What
V S V S V
DC DC
did you /do [when you /couldn't find/ the reservation?’]
S V S V
DC
 Compound complex sentence.
10
34. Using a PC embedded in their desktop the managers /evaluated /the answers on a
S V
rating sheet and the scores /were fed /into the database.
S V
 Compound sentence.
35. In 14 months we /had designed, built, and implemented /the system.
S V V V
36. This /is [how it /worked: to apply for a position], you /set up an appointment.
S V S V S V
Dependent clause
37. [When you /arrived], an HR staff person wearing a microphone /confirmed your
S V S V
Dependent clause
identity and notified staff, [who /greeted you by name and assigned you to a computer
V S V V
Dependent clause
terminal].
38. [Once you /completed the application], the computer /would ask /you to proceed to
a
S V S V
Dependent clause
11
checkout desk [where a staff member /would review it].
S V
Dependent clause
39. [In fact what our people/ were really doing] /was assessing your communication
S V V
Dependent clause
skills and your overall demeanor.
40. At that point, we /weeded out about 20 per cent of the applicants.
S V
12
Unit 10: Counterfeiting
1. Counterfeiting /is /on the increase.
S V
 simple sentence
2. Companies/ ignore it at their peril
S V
 simple sentence
3. To most people, counterfeiting /means forged currency first and foremost.
S V
 simple sentence
4. But counterfeiters /are copying /an ever widening range of products.
S V
 simple sentence
5. For some time they /have been churning /out imitation designer fashion, software
and
S V
CDs.
 simple sentence
6. Now they /are copying /medicines, mobile phones, food and drink, car parts and
even
S V
tobacco.
 simple sentence
7. [As long as there /is /a market for a product the copycats] will imitate /it.
13
S V S V
DC
 complex sentence
8. In recent years the counterfeiters /have gone /from strength to strength.
S V
 simple sentece
9.New technology /has broadened the range of goods [that /are vulnerable to copying.]
S V S V
DC
10. It has dramatically improved their quality, as well as lowering their cost of
S V
production.
 Simple sentence
11.[ Where once counterfeits /were /cheap and shoddy imitations of the real thing,
today
S V
DC
their packaging and contents (especially for digital products such as software, music
CDs and film DVDs)] often/ render /them almost indistinguishable from the genuine
S V
article.
14
12. A counterfeit, on a strict definition, is /something [that /is forged, copied or

imitated
S V S V V V
DC
without the perpetrator having the right to do it, and with the purpose of deceiving or
defrauding.]
13. Such rights /are legally enshrined in patents [(linked with inventions)], copyright
S V V
DC
[(which /covers literary, musical and artistic works, and software)], trademarks
[(which/
S V S
DC DC
include words, pictures and symbols)], industrial designs and other forms of
intellectual-
property protection.
14. Counterfeiting /is /as diverse as any legal business, ranging from back-street
S V
sweatshops to full-scale factories.
 Simple sentence
15. Counterfeiters /often get their goods by bribing employees in a company with a
S V
15
valuable brand to hand over manufacturing moulds or master discs for them to copy.
 Simple sentence
16. [As long as there /is a market for a product the copycats] /will imitate /it.
S V
S V
17. However, brand owners /often willingly hand over /productions masters to
S V
counterfeiters without realising it.
 simple sentence
18. One of the most infuriating problems for brand owners /is/ [when their licensed
S V
suppliers and manufacturers “over-run” production lines without permission and
then/ sell /the extra goods on the side.]
S V
DC
19. Distribution networks /can be as simple as a stall in the street, or a shop on the
other
S V
16
side of the world.
 simple sentence
20. The internet /has been /a boon to counterfeiters, giving them detailed information
about [which goods to copy and allowing them to link consumers and suppliers with
ease.]
21. Peter Lowe, head of the CIB, reckons [that some $25 billion-worth of counterfeit
S V
goods /are traded each year over the internet.]

S V
DC
22. Counterfeiting /is /not a victimless crime.
S V
 simple sentence
23. For a start, legitimate businesses /lose /sales because of competition from
S V
counterfeiters.
 simple sentence
24.{If their brand /loses /value [(because it /is seen /as less exclusive or is confused
with
S V V
DC
S V
DC
shoddy imitations)]}, this poses a long-term /threat to profitability.
17
S V
25. In addition, firms /have /to bear the cost of anti-counterfeiting measures.
S V
 simple sentence
26. Procter & Gamble /reckons [that it/ spends /$3m a year fighting the copycats.]
S V S V
DC
27. [One strategy that companies increasingly take] /is /to load their vulnerable
products
S V
DC
S V
with anti-counterfeiting features.
28. [Some of these, borrowed from pioneering security devices developed for use on
dollar bills and the like], /are clearly visible and are intended to help consumers
S V V
distinguish fakes from genuine goods
 Compound-complex sentence
29. Companies also /use /covert features, primarily to help them trace their products
S V
18
through the supply chain and to distinguish genuine articles from fakes, [especially
should/ they /need to take the copycats to court].
V S
DC
30. But no amount of effort /will ever completely eradicate the copycats.
S V
 simple sentence
31. [For as long as there /is consumer demand], companies /will find [that imitation /is
S V S V S
V
DC DC
the severest form of flattery.]
19
UNIT 12. LOBBIES
1. In the energy-sapping heat of Uganda, women/ bend double to grow flowers for
S V
export to Europe.
 Simple sentence
2. According to Bono, singer of Irish rock band U2, this scene /represents
"globalisation
S V
at its best".
 Simple sentence
3. He /is /right, of course.
S V
 simple sentence
4. Growing flowers/ is /hard work, but no more so than subsistence farming, which is
S V (D.C) S
the alternative; and it/ pays better.
S V (I.C)
 Compound sentence
5. Everyone /benefits: Europeans/ get roses in winter and Ugandan rose-growers /eat
S V S V Coor S V
better and put their children through school.
Coor V
I.C
20
+Everyone benefits
+Europeans get roses in winter
+Ugandan rose-growers eat better and put their children through school.
6. A number of organizations /now recognize that trade between developed and less
S V Sub S
developed economies /allows poorer countries to improve their economies.
D.C
+trade between... their economies
I.C
+A number… their economies
Complex sentence
7. A number of charities /have also noticed that north-south trade is not always
S V Sub S V
exploitative.
D.C
+North-south trade…exploitative
8. Oxfam has just released a fat report on trade, in which it /denounces rich countries'
S V Sub S V
tariff barriers against imports from poor countries, and their subsidies for farmers.
Coor
D.C
21
+ In which… for farmers
9. Another leading charity /has condemned northern protectionism.
S V
 Simple sentence
10.Bono spent two weeks touring Africa with Paul O'Neill, the US Treasury Secretary.
S V
 Simple sentence
11.It was an odd spectacle: US finance ministers /do not often spend time in African
S V S V
slums and rock stars rarely take part in high-level discussions about development
Coor S V
economics.
D.C
+ It is an odd spectacle
+ US finance… slums
+ Rock stars… economics
12.But the trip revealed a few things about the changing relationships between
Sub S V
governments, charities and celebrities.
 Simple sentence
13.Even if politicians in democracies don't have to do what voters want, they generally
Sub S V S
22
do take their opinion seriously.
D.C
+Even if… want
14.So, if charities want them to be nice to Africa, they must persuade
S V S V
voters to demand this.
D.C
+If charities... Africa
15. And to attract voters' attention, it helps to have a few celebrities.
S V
 Simple sentence
16.This tactic succeeded spectacularly during the "Jubilee 2000" campaign for debt
S V
relief.
 Simple sentence
17.By using Bono and other famous people to draw attention to the problem,
campaigners persuaded a record 25m people to sign their petition, which then pushed
S V Coor. S V
rich-country governments into cancelling a large part of poor-country debt.
D.C
23
+Which then… poor-country debt
18.Similar tactics helped to persuade the Bush administration to take a fresh look at
S V
foreign aid
 Simple sentence
18.5. Mr. O'Neill used to argue that aid was wasteful and created dependence; now he
S V Sub.S V S
says that rich countries should give grants, not loans.
V Sub S V
D.C
+That aid… dependence
+ That rich… not loans
19. Africa's share of world trade is a tiny two per cent, but the continent's exports are
S V Coor S V
still ten times what it receives in aid.
D.C
+But the… aid
20.A small increase in trade would make far more difference than a proportionately
S V
similar rise in aid.
 Simple sentence
24
21.Bono is not very clear about how this could be done, but DATA, the lobbying
group
S V Coor S
he fronts, insists the rich world must lift quotas and duties on African exports, and cut
V S V V
subsidies that harm African growers.
Sub.S V
D.C
+ That harm African growers
+ insists… growers
+ but Data … growers
22. That would be helpful.
S V
 Simple sentence
23.But there is also a selfish case for ending protection: that it would save taxpayers a
S Sub S V
fortune and make their food cheaper.
D.C
+ That it… cheaper
24.Europeans pay twice as much for a basket of groceries as do more liberal New
Zealanders
25
 Simple sentence
25.The farm bill that George Bush signed is expected to cost the average US
household
S Sub S V V
$4,377 over the next decade.
D.C
+that Geroger Bush signed
26.Poor Americans will suffer most, because they spend the largest share of their
S V Coor S V
incomes on food.
27.This continues partly because voters are unaware of it.
S V Coor S V
compound sentence
28."Fair trade" charities and their celebrities could surely stir a lot of people to angry
S V
protest over farm subsidies if they tried.
Sub S V
D.C
+ If they tried
29.But being charitable people they prefer to make liberalization sound like the
sacrifice
26
SV S
it is not.
V
D.C
+ The sacrifice it is not
27
Unit 13 Communication
1. If it isn't announced by a ring, beep, or flash, on your telephone it's delivered to your
S V S V
front desk by a person in a uniform.
DC
+If if… telephone
2. If it isn't spat out by a machine that looks like a printer but takes phone calls, it's
S V S
transmitted to your PC, announced perhaps by a little toot of arrival.
D.C
+ If it… calls
3. Welcome to the Age of Infoglut.
4. Every day, managers are deluged by emails, faxes, post, voicemail.
S V
 Simple sentence
5. Just sorting everything out adds hours and extra stress to a working week.
S V V
 Simple sentence
28
6. One British psychologist claims to have identified a new mental sorting disorder
S V
caused by too much information; he calls it Information Fatigue Syndrome.
S V
 compound sentence
7. Of course, companies have a huge appetite for information, and have encouraged
the
S V V
development of systems to produce, store, and analyse it.
 Simple sentence
8. A recent study by Pitney Bowes, in Stamford, Connecticut, found that the average
S V Sub S
white-collar worker at a Fortune 1000 company sends and receives an average of 190
V V
messages a day, in a variety of electronic and paper formats.
D.C
+That… formats
9. 'It has become completely overwhelming,' says Sheryl Battles, executive director of
S V S V
external affairs at Pitney Bowes
D.C
+It has… overwhelming
29
10.She reported that trying to manage the volume of information was redefining
S V Sub S V
productivity in the workplace.
D.C
+ Trying…workplace
11.In a knowledge economy, the real goal is to get through all the messages.
S V
 Simple sentence
12.The infoglut has especially affected senior-level executives, adds Battles.
S V V S
D.C
+The infoglut… executives
13.More than ever, managers need strategies for identifying and prioritizing.
S V
 Simple sentence
14.Email is a primary culprit.
S V
 Simple sentence
15.In the past, lower-level workers would never have dreamed of interrupting the
Chief
S V
30
Finance Officer with simple questions, such as whether hotel movies can be expensed.
Sub S V
D.C
+ Whether hotel… expensed
16.Today, however, those workers have no problem asking such questions via email,
S V
which is seen as less intrusive,' says Battles.
Sub. S V S V
D.C
+ today… intrusive
+ which … intrusive
17.It should be noted, however, that some executives have turned email to their
S V Sub S V
advantage, finding in the medium a new and convenient way of running a business.
D.C
+that some… a business
18.Microsoft CEO Bill Gates, for instance, reportedly spends hours a day reading and
S V
sending email.
 Simple sentence
19.The study also identified something Pitney Bowes calls messaging meltdown.
31
S V S V
D.C
+ Something … meltdown
20. That's when people try to reinforce their messages with other messages.
S.V Sub S V
D.C
+When people.. messages
21.For example, they might leave you a voicemail message that they are faxing a
report.
S V Sub S V
D.C
+That they are faxing a report
22.In addition, they might also send the report via email.
S V
 Simple sentence
23. Then, they might make a follow-up phone call to make sure you received the fax
S V S V
and the email.
 Simple sentence
24. Arlen Henock, chief tax counsel at Pitney Bowes, didn't need a survey to find out
32
S V
which way the data is flowing.
Sub S V
D.C
+which way.. flowing
25.He said that there had been a significant increase over the last few years in his
office
S V Sub S V
D.C
+That there… office
26. He also admitted that dealing with the flow has crept into his personal time.
S V Sub S V
D.C
+ That… time
27.'Each night I take home my faxes and other paperwork,' says Henock.
S V V S
D.C
+ Each night… paperwork
28.During a typical workday Henock is a self-admitted information
S V
33
 Simple sentence
29.He gets up at 6 am and, over breakfast, finishes reading any paperwork left over
from
S V V
the night before.
 Simple sentence
30.On the way to work he checks his voicemail with his car cell phone and responds
to/
S V V
any messages that need immediate attention.
Sub,S V
+ That need immediate attention
31.'Although I check my voicemail before I leave for home (typically at 7:30 pm),
there
SV S V S
are usually new messages in the morning,' he says.
V S V
D.C
+ Although… morning
+ before… at 7:30pm
+there are.. morning
32.Europe, after all, has been up for hours.
34
S V
 Simple sentence
Unit 14: Logistics
The Best Thing Since The Barcode
1. At A Tesco's supermarket in Cambridge, England, the shelves/ have begun /to talk
S V
to their contents, and the contents /are talking back.
Coor S V
+ The shelves… contents: IC
+ The content… back: IC
2. Soon, razors at a Walmart store in Brockton, attempt /to track, in real time, many
thousands of goods as they travel for factory to supermarket shelf.
3. Consultants/ talk /about cost saving and extra sales that /could run into tens of
billions
S V sub.S V
of dollars a year.
35
+ Consultant…a year: IC
+that could run… a year: DC
4. The reason for the sudden excitement /is /a new, super-cheap version of an old
S V S
tracking techonology /called /Radio Frequency Identification (RFID).
+ the reason… a new: IC
+ super-cheap version of… RFID: IC
4. RFID systems /are made /up of readers and “smart tags”- microchips /attached /to
S V coor S V
antennas.
+ RFID systems…readers: IC
+ “Smart tags”-microchips… antennas: IC
5. When the tag /nears /a reader, it /broadcasts /the information contained in its chip.
Sub S V S V V
+ the tag… a reader: DC
+ it broadcast the information: IC
+ Contained in its chips: DC
6. In the past four years the cost of the cheapest tag /has plungend /from $2 to 20
cents.
S V
36
 Simple sentence
+ The cost of the cheapest… cents: IC
7. In the next two to three years prices /are /likely to fall to five cents or less.
S V
 Simple sentence
+ Prices are… less: IC
8. Gillette/ announced that it /had put in an order for half a billion smarts tags,
signaling
S V sub S S
the start of their adoption by the consumer goods industry
+ Gillette announced: IC
+ It had put..: DC
9. If they /catch on, smart tags /will soon be made in their trillions and will replace the
S V S V1 cor V1
barcode on the packaging of almost everything that consumer goods giants such as
Procter & Gamble and Unilever make.
+ If they catch on: DC
+ Smart tags will soon… trillions: IC
+ Will replace…: IC
10. Gillette is piloting two uses for its tags.
S V
 Simple sentence
37
+ Gillette is … tags
11. The first combines smart tags with “smart sheleves”, which are fitted with tag
S Sub V
readers.
+ The first combines … sheleves: DC
+ The first … readers: IC
12. Gillette says that retailers and consumer goods firms in the USA /lose around $30
S V Sub S V
billion a year in sales because shop shelves /run out of products and stand empty.
Sub S V1 V2
+ Gillette says… empty: IC
+ that retailers…empty: DC
+ Because shop… empty: DC
13. On Gillette's smartsheleves the tagged razors /let /the shelf /know when they are
S V S V Sub S V
coming and going, and the shelf sends a massage to store staff to say it needs to be
filled.
Coor S V S V
 compound-complex sentence
+ On Gillette’s smartshelves… let…: IC
+ The shelf know: DC
+ When they… going: DC
+ and the shelf sends… filled: IC

38
+ It needs to be filled: DC
14. Gillette is also piloting the use of smart tags to track products as they move from
S V Sub S V
factory to supermarket.
+ Gillette is… products: IC
+ As they move… supermarket: DC
15.Using barcodes can be a labour-intensive, error-prone task.
S V
 Simple sentence
16. Smart tags can be scanned automatically as pallets of products pass along conveyor
S V sub S V
belts and through loading bays.
+ Smart tags… automatically: IC
+ as pallets of products… bays: DC
17. As a result, shipment errors and theft will be reduced, argues Gillette.
S V V S
+ shipment… reduced: DC
+ Argues Gillette: ID
18. Because manufacturers can be certain that they are shipping the right quantity of
S V Sub S V
39
goods to the right place at the right time, they can also afford to shrink the inventories
S V
they maintain in case of error.
S V
+ because manufacturers… certain: IC
+ That they… time: DC
+ They can… error: DC
+ They maintain in case of error: DC
19. The biggest worry is that consumers might reject smart tags because they seem too
S V Sub S V Sub S V
invasive of their privacy.
+ the biggest worry is: IC
+ that consumers might reject …: DC
+ because they seem too… privacy: DC
20. If firms link products to customers at the checkout, ordinary objects could become
Sub S V S V
traceable to their purchasers (imagine a stary drinks can at the scense of s crime).
+ If firms… checkout: DC
+ Ordinary.. purchasers: IC
21. Here too the Auto-ID Center seems ahead of the game.
S V
40
 Simple sentence
22. Its chip specification include a “kill command” that can permanently disable the
S V sub. S V
tag.
+ its chip specification include…: IC
+ That can permanently… tag: DC
23. The centre is working on a privacy policy, a draft of which gives the customer the
S V S Sub V
option to kill tags at the checkout.
+ The centre is working… policy: IC
+ a draft of which… checkout: DC
24. The customer would forego after-sales benefits, such as better warranty and
returned
S V
goods services, for instance, or chickens that could tell ovens how to cook them.
Sub.S V
+ The customer would forego … chickens: IC
+ That could tell … them: DC
25. But the kill command is just the thing for those who suspect that their fridge has
S V Sub. S V Sub S V
begun to spy on them.
41
+ the kill command is… those: IC
+ Who suspect: DC
+ That their fridge… them: DC
42
Unit 15 Innovation
1. Alberto Alessi transformed his family's housewares business into a trendsetting
S V
design giant.
 Simple sentence
2. His secret: walking the borderline between genius and failure.
 Simple sentence
3. Has your latest project bombed?
S V
 Simple sentence
4. There's only one thing to do, says Alberto Alessi, godfather of Italian product
design:
S.V V S
Revel in your glorious failures.
+ there’s only one thing to do: DC
+ Says Alberto Alessi: IC
5. Dance on the borderline between success and disaster.
 Imperative sentence
6. Because that's where your next big breakthrough will come from.
S V
43
+ that’s where… breakthrough: DC
+ because that’s… from: IC
7. Alessi, 54, has followed that very advice ever since he took the reins of the family
S V Sub S V
business in 1970.
+ Alessi, 54, has followed that very advice ever: IC
+ Since he took the reins… 1970: DC
8. His partnerships with some of the world's best designers have transformed this 80-
S V
year-old company from housewares supplier to design leader.
 Simple sentence
9. You might not know them as Alessi offerings, but most people can recognise
Philippe
S V Coor S V
Starck's Juicy Salif lemon squeezer and Michael Graves's Bird Kettle.
+ You might not know… offering: IC
+ But most people… Kettle: IC
10. But Alessi is just as proud of his flops.
S V
 Simple sentence
11. It's the duds that enjoy centre stage in the company's private museum, where
Alessi's
44
SV sub.S V S
designers meet weekly to discuss new projects.
+ It’s the duds… projects: IC
+ That enjoy… museum: DC
+ Where Alessi’s designers… project: DC
12. He has even published a book of prototypes that never made it to production.
S V Sub.S V
+ he has even… production: IC
+ that never made… production: DC
13. In a market that's crowded with the mundane and generic, Alessi says, the lemons
S. V S V S
reassure him that he is not veering toward safety.
V Sub S V
 Complex sentene
+ that’s crowded… generic: DC
+ Alessi says: IC
+ the lemons … safety: IC
+ that he… safety: DC
14. Fortunately, most of the products created by Alessi's impressive stable of 200 free-
agent designers are winners.

45
 Simple sentence
15. The Alessi 'dream factory' of 500 workers, which Alberto runs with brothers
Michele
S Sub S V
and Alessio, has over the past decade raised sales by around 15 per cent a year, to
$100
V- -V
million today.
+ the Alessi’s dream… has over… today: IC
+ which… Alessio: DC
16. Now, having conquered our kitchens, Alessi is looking at our cell phones, watches
S V
and maybe even our cars.
 Simple sentence
17. How will he do it?
 Wh-question
18. By walking along the border between the 'possible and the not possible.'
 Noun phrase
19. In an interview at the Alessi factory he explained how to fail in style.
S V
 Simple sentence
46
20. Where is this borderline?
 Wh-question
21. The area of the 'possible' is the area in which we develop products that the
customer
S V Sub S V Sub S
will love and buy.
+ The area of … area: IC
+ We develop products: DC
+ That the customer… buy: DC
22. The area of the 'not possible' is represented by the new projects that people are not
S V Sub S V
yet ready to understand or accept.
+ the area of … represented: IC
+ that people are not… accept: DC
23. At Alessi, we work as close as we can to the borderline.
S V coor S V
+ we works: IC
47
+ we can to… borderline: DC
24. Because when we succeed, we give birth to a new product that surprises people
and
Sub Sub S V S V Sub.S V Coor
because it is completely unknown, it doesn't have any competition-which means we
Sub SV S V Sub S
can enjoy big margins.
+ because when we succeed: DC
+ we give birth… people: IC
+ because it is… unknows: DC
+ It doesn’t have any … margins: IC
+ which means we … margins: DC
25. How do you explain your success?
 Wh-question
26. Our industrial organisation is very flexible.
S V
 Simple sentence
27. We have a few best-sellers that sell more than 100,000 pieces a year, while others
S V Sub.S V Coor S
sell in much smaller numbers.
48
+ we have a few best-seller: IC
+ That sell… a year: DC
28. In any case, Alessi is not a mass-production company.
S V
 Simple sentence
29. It's a research lab for the applied arts.
SV
 Simple sentence
30. And that means we have to experiment a lot.
S V
 Simple sentence
31. But doing experiments doesn't just mean doing the research and making a
prototype.
Coor S V
 Simple sentence
32. It means putting a finished product into the marketplace.
S V
 Simple sentence
32. What is your favourite fiasco?
 Wh-question
33. Our most beautiful fiasco was the Philippe Starck Hot Bertaa kettle.
S V
49
 Simple sentence
34. I didn't realise that we had gone too far.
S V Sub S V
+ I didn’t realise: IC
+ That we had… too far: DC
35. Inside the kettle was some complicated but very intelligent engineering.
S V Coor
 Simple sentence
36. On the prototypes, it worked well, but when we produced thousands and
thousands,
S V Coor Sub S V
it didn't work so well.
S V
+ it worked well: IC
+ when we produced… thousands: DC
+ It didn’t work so well: IC
37. How do you view your customers?
 Wh-question
38. Our customers seem happy to take risks with us.
S V
50
 Simple sentence
39. Customers are much more progressive than marketing people or retailers think.
S V
 Simple sentence
40. Society is much more exciting than just a target market.
S V
 Simple sentence
41. A target market is a cage where people try to put society.
S V. Sub. S. V
+ A target market is a cage: IC
+ Where people try to put society: DC
42. It bears no relation to what people feel and want.
S V Sub S V1 V2
+ It bears no relation: IC
+ what people fell and want: DC
51

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Ta Thi Cam Tu– CQ58/51.03 –No.

4. Now, at least, Europeans should stop believing that corporate wrong-doing is

7. Its market value plunged by 63 per cent that day, to 33bn.

8. In late 2001, it exceeded 30bn.

9. Ahold is now under investigation by various authorities, including the

13. [The 463m overstatement is due primarily to Ahold's US Foodservice unit,]

15.Such a claim absolves Ahold's bosses of responsibility for their acquisitions

17. The issue is how those rebates are accounted for.

=> COMPOUND COMPLEX SENTEN

3. Talk/ about long odds.

5. Everything about Bellagio/ was/ larger than life.

interview/ 27,000 finalists in 10 weeks, and process/ 9,600 hires in 11 days.

 Compound complex sentence.

9. This/ started out/ as an experiment.

10. But in the end, the guinea pig/ survived.

11. We/ saved/ Bellagio $1.9 million.

12. Most HR people/ are/ afraid to let go of their hire-and-fire authority.

16. You /have to take yourself out of the system.

your employment and education history.

such as lying on their applications.

employment opportunity commission file and a medical file.

22. Why not have an electronic personnel file?

the new-hire database.

Subordinator: That, which

31. Next came the interviews.

interviews of 30 minutes each.

did you /do [when you /couldn't find/ the reservation?’]

 Compound complex sentence.

35. In 14 months we /had designed, built, and implemented /the system.

checkout desk [where a staff member /would review it].

skills and your overall demeanor.

Unit 10: Counterfeiting

1. Counterfeiting /is /on the increase.

2. Companies/ ignore it at their peril

3. To most people, counterfeiting /means forged currency first and foremost.

4. But counterfeiters /are copying /an ever widening range of products.

8. In recent years the counterfeiters /have gone /from strength to strength.

12. A counterfeit, on a strict definition, is /something [that /is forged, copied or

sweatshops to full-scale factories.

counterfeiters without realising it.

suppliers and manufacturers “over-run” production lines without permission and

then/ sell /the extra goods on the side.]

side of the world.

goods /are traded each year over the internet.]

shoddy imitations)]}, this poses a long-term /threat to profitability.

with anti-counterfeiting features.

distinguish fakes from genuine goods

the severest form of flattery.]

UNIT 12. LOBBIES

3. He /is /right, of course.

the alternative; and it/ pays better.

better and put their children through school.

+Europeans get roses in winter

developed economies /allows poorer countries to improve their economies.

+trade between... their economies

+A number… their economies

+ In which… for farmers

9. Another leading charity /has condemned northern protectionism.

+ Rock stars… economics

governments, charities and celebrities.

do take their opinion seriously.

+Even if… want

14.So, if charities want them to be nice to Africa, they must persuade