Farid Atmimou

Groupe 1

Master 2 Finance insurance

the impact of digitalization on the insurance industry in algeria

Introduction :

Digitalization can be defined as a process aimed at transforming traditional processes, objects, tools
or professions through new digital technologies in order to make them more efficient. Now it is
possible to process almost everything online. It is the logical continuation of the technological
evolution, of the Internet and of information.

Before talking about the impact of digitalization on the insurance industry in algeria, we first
talk about the supports of digital transformation. Firstly we find the social media which covers all the
activities which integrate technology, can cite for example the social network facebook Twitter
Instagram

Are impact and that customers are increasingly using social media to give or receive
recommendations before making a choice, to express their opinions, to obtain opinions from other
interactions with an expanded and better informed network friends and expert family members they
know and trust. The impact on the ease of transmission of information to a circle of public and
private relations and the ease of access for customers without inappropriate knowledge and the
advertising of insurance products

Blogging is a very good approach in terms of additional information for a website. Applied to
insurance, a blog has the impact of serving as added value to offer additional information on the
press or art from professionals in the sector.

E-mailing, and more specifically the newsletter, supports the digital strategy with an impact by
offering potential customers the opportunity to follow the communication of the corporate brand in
real time. It is also a tool for building consumer loyalty and offering personalized offers.

Mobile applications put direct contact with the customer and the insurance company.The
implementation of new, more suitable and more flexible tools allows employees to fulfill their
missions more easily and quickly. The professions are changing and so are the solutions for
employees and One of the most common ambitions in a company's digitalization project is to
improve the efficiency of employees. By imagining and implementing new processes, the company
stimulates the productivity of its employees and therefore its own competitiveness.

Conclusion :

digitalization in the insurance industry involves challenges such as financial investment for digital
tools and staff training; a good command of digital tools based on the latest technologies; a study of
the use of new tools in all business sectors; constant adaptation to new online marketing and sales
technologies;close relationships between entrepreneurs, colleagues, partners and customers; more
collaborative project management.

This is why the insurance industries in Algeria must study digitalization in all sides in order to properly
master and benefit from these useful innovations.