A Project Report on

McDonald's

McDonald’s is a globally successful fast-food

restaurant. From the time of its birth it has
gain enormous success and is growing at the
international level. The powerful entry through
franchisee system the standardization and
adaptation strategy play an important role in
gaining the huge success of McDonald’s and
brand image of McDonald’s.
1 BUSINESS LOCATION

Lohiya Path, Nehru Enclave, Gomti Nagar, Lucknow,

Uttar Pradesh 226010.It’s situated right in the front
of reliance securities , one of the shopping and
weekend destinations in Gomtinagar . Located in
Fun republic mall , 3.5 Km from Lohiya park .
Thereby it attracts a wide audience in form of
families, youth and the usual..
2 Facility layout

From outside one can view the order desk of

McDonalds where the queue for ordering is
visible. It gives an idea as to how much time it
would take for the order to get processed. Also
the shop is lined with pricing and menu details
which is visible from outside thus attracting
prospective customers. The Logo is simplistic
and easy to understand and get recognition
from majority of the population.
The first thing one notices when they walk into
the McDonald’s store is the efficiency of
utilization of space to provide maximum
number of counters in the minimal space
possible. Being a QSR, the menu is displayed in
Big, right behind the counter so that customers
can decide while waiting in queue and speedup
the ordering process.
The Menu being displayed behind the counter
had new offerings like Big Spicy wraps in Large
Font so that they get noticed easily, the display
above the counter is posted with pictures along
with the name of the burger/side dish to enable
customers to understand the product. Besides
this soft serve ice-cream, coffee and other
beverages are displayed to the side to provide a
separate position. Toys for kids and with which
menu they can be obtained are displayed in a
showcase next to the order counter to entice
kids. Menu is divided into Breakfast, Happy
hour, Meals, beverages and ice-creams.
Seating: The seating is with the mind of
maximizing number of seats in the restricted
area and hence are not very congested.(No
information provided by the store as to their
earnings). The takeaway window and part of
the first floor is nearly covered due to the
police barricades and the small magazine stores
besides the road.

3. Manufacturing Technology
BURGER
They use large grills that can cook many patties
at once. The grill they use could cook 24 regular
patties and 12 Quarter Pounder patties
simultaneously.
The grills have a clamshell top that cooks the
burgers from both sides. These grills are also
timed so that they cook for a precise time and
then open automatically.

FRIES
The process begins with trucks unloading
pounds of potatoes onto a conveyer belt at the
factory. Next, the potatoes are skinned, washed
and fed into tube with high-pressure water.The
water sends the potatoes through the tube at
60 to 70 miles per hour, and shoots them
through blades that slice them into the familiar
fry shape. On the other side of the blades, the
fries are covered in sugar. Koko Neher, the
production planner at the Simplot factory, says
the sugar is to “make sure we get a consistent
color no matter what time of the year it is.”
Then the fries are coated in sodium acid
pyrophosphate, which keeps the fries from
graying after freezing, according to Neher.
Then the fries are partially cooked and flash
frozen. At the end of the process, the fries are
packaged and sent to McDonald’s restaurant
where the cooking process is completed and
the fries are salted.
HAPPY MEAL

McDonald's capitalized on Burger Chef's Fun

meal concept of a children's meal when it
introduced the first Happy Meal in 1979. The
meal includes an entrée, a side dish, a beverage
and a toy. Happy meals include a tiny order
fries (around half of a small order of fries) and
fruit, optional sauce for fries, and choice of
nuggets, a single patty burger, or wraps.