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    Reliance Fresh is a convenience store chain owned by Reliance Industries in India. It has over 560 stores across India selling fruits, vegetables, staples, groceries, and dairy products. The stores average 3,000-4,000 square feet. The first store opened in Hyderabad in 2006. Reliance Fresh aims to source directly from farmers to sell to consumers at lower prices by removing middlemen. However, the stores have faced some controversies and protests from local vendors and traders opposed to their expansion.

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    SHRUTHI MKT

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    Reliance Fresh is a convenience store chain owned by Reliance Industries in India. It has over 560 stores across India selling fruits, vegetables, staples, groceries, and dairy products. The stores average 3,000-4,000 square feet. The first store opened in Hyderabad in 2006. Reliance Fresh aims to source directly from farmers to sell to consumers at lower prices by removing middlemen. However, the stores have faced some controversies and protests from local vendors and traders opposed to their expansion.

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    Download as ODP, PDF, TXT or read online from Scribd
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    10 views20 pages

    Shruthi MKT

    Uploaded by

    muhamedniaz
    Reliance Fresh is a convenience store chain owned by Reliance Industries in India. It has over 560 stores across India selling fruits, vegetables, staples, groceries, and dairy products. The stores average 3,000-4,000 square feet. The first store opened in Hyderabad in 2006. Reliance Fresh aims to source directly from farmers to sell to consumers at lower prices by removing middlemen. However, the stores have faced some controversies and protests from local vendors and traders opposed to their expansion.

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    of 20

    A PRESENTATION BY SHRUTHIA.

    Reliance Fresh is the convenience store format which forms part of the retail business of RelianceIndustries of India whichisheadedbyMukeshAmbani.

    Found:30 October2006 Type:Supermarket Headquarters:Mumbai

    th

    Thecompanyhas560RelianceFresh retailoutletsacrossthecountry. These stores sells fruits and vegetables, staples, groceries, fresh juicebarsanddairyproducts.

    AtypicalRelianceFreshstore isapproximately30004000 squarefeet.

    HISTORY

    The first Reliance Fresh store opened in Hyderabad. The company said the stores mainfocuswouldbefreshproductslikefruits andvegetablesatamuchlowerprice,butalso spoke at length about its farmtofork theory.

    The idea the company spoke about was to source from farmers and sell directly to the consumer removing middlemen outoftheway.

    Reliance setting

    into an alliance with Apple for up a chain of Specialty iStore, Bangalore.


    Retail

    has

    entered Apple as with

    Stores

    branded

    starting

    CONTROVERSY
    In August 2007, Uttar Pradesh Chief Minister Mayawati ordered to close 10 new stores keepingviewofLaw&ordersituation. In November 2007, Reliance Fresh stores are attacked by Bharatiya Janshakti Party supportersheadedbyUmaBharti.

    SuicidesquadagainstReliance Freshoutlets
    Bhubaneswar/Cuttack: Tradersandroadsidevendorsopposingthe openingofRelianceFreshoutletsinOrissa formedasuicidesquad.

    Qualityconcerns

    In2009severalRelianceFreshoutletswere underthescannerforsellingexpiredfood products.Customershavebroughtupthis healthandsafetyissuewithseveralconsumer forums.

    Future......
    *RelianceRetailismovingoutofstockingfruits andvegetablesinsomestates. *Ithasdecidednottocompetewithlocalvendors partlyduetopoliticalreasons. *Thecompanyistargetingtoopen100more RelianceFreshstoresinNewDelhialonewithin fourmonths,anda1,000newstoresin35cities nationwidebytheendoftheyear

    BRAND AMBASSODOR

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