See discussions, stats, and author profiles for this publication at: https://www.researchgate.

net/publication/48376170

Virtual marketing in virtual enterprises

Article · January 2008

Source: OAI

CITATIONS READS
0 2,609

3 authors:

Nader Ale Ebrahim Hamaid Ali Fattahi

Alzahra University 1 PUBLICATION   0 CITATIONS   
359 PUBLICATIONS   3,822 CITATIONS   
SEE PROFILE
SEE PROFILE

Arash Golnam
Business School Lausanne
38 PUBLICATIONS   391 CITATIONS   

SEE PROFILE

Some of the authors of this publication are also working on these related projects:

Research Visibility and Impact View project

Research Tools View project

All content following this page was uploaded by Nader Ale Ebrahim on 16 May 2014.

The user has requested enhancement of the downloaded file.

 Virtual marketing in virtual enterprises
Nader Al-e-Ebrahim*
President
The R&D Fund of Industries and Mines
al_e_ebarhim@rdfund.ir

Hamid A. Fattahi
Planning Affairs
The R&D Fund of Industries and Mines
fattahi@rdfund.ir

Arash Golnam
International Affairs advisor
The R&D Fund of Industries and Mines
golnam@rdfund.ir

1. Abstract

Key words

2. Virtuality

Electronic copy available at: http://ssrn.com/abstract=1803771

 3. Marketing

3.1. The Marketing Process

Figure 1: The marketing process overview (Source: www.smartsmallbusiness.qld.gov.au)

3.1.1. Research your Market Environment

1 - www.ozco.gov.au

Electronic copy available at: http://ssrn.com/abstract=1803771

3.1.2. Develop and Implement your Marketing Plan

3.1.3. Review and Improve

4. What is Virtual marketing?

3.2. Why use VM?

3.2.1. Increasing rate of High speed internet access

3.2.2. Searching the web, plays an important role in purchasing behavior

3.2.3. Increasing online sales trend

Figure 2: %sales to customers on internet in 5 years

Figure 3: evolution of internet users in the world

3.2.4. Traditional media power decreases:

Figure 4: Traditional vs. Online marketing Budget Allocation of USA direct marketers 2004 & 2005 (as a % of
total)

(Source: Faculty of Business, Public Administration University of Twente, 2005)

3.3. Creating a collaborative environment that runs 24/7

3.4. Reaching Marketing Goals through VM

3.4.1. Launching new and upgraded products

3.4.2. Adding sales channels

3.4.3. Re-branding and updating messages

3.4.4. Driving marketing events

3.4.5. Reaching customers

3.5. Advantages of Virtual Marketing

3.6. Disadvantages of Virtual Marketing

4. Virtual enterprise
4.1. VE overview

4.2. Appearance of the Virtual Enterprise

5. Virtual marketing in VEs

6. Conclusion
References:
View publication stats