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    Leo Francis Covacha
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    The document discusses the key elements of design - line, shape, space, form, color, and texture. It describes how lines can imply movement and direction, and how shapes are formed by closed lines. Different types of lines and shapes can elicit different feelings. Positive and negative space help create balance in an image. Form refers to the 3D quality of an object created through light and dark areas. Color is also discussed, including how hue, value, intensity and different color schemes like monochromatic, analogous, and complementary colors can affect the viewer emotionally. Texture can be either actual felt texture or implied visual texture.

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    The document discusses the key elements of design - line, shape, space, form, color, and texture. It describes how lines can imply movement and direction, and how shapes are formed by closed lines. Different types of lines and shapes can elicit different feelings. Positive and negative space help create balance in an image. Form refers to the 3D quality of an object created through light and dark areas. Color is also discussed, including how hue, value, intensity and different color schemes like monochromatic, analogous, and complementary colors can affect the viewer emotionally. Texture can be either actual felt texture or implied visual texture.

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    © All Rights Reserved
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    9 views35 pages

    05 Elements of Design

    Uploaded by

    Leo Francis Covacha
    The document discusses the key elements of design - line, shape, space, form, color, and texture. It describes how lines can imply movement and direction, and how shapes are formed by closed lines. Different types of lines and shapes can elicit different feelings. Positive and negative space help create balance in an image. Form refers to the 3D quality of an object created through light and dark areas. Color is also discussed, including how hue, value, intensity and different color schemes like monochromatic, analogous, and complementary colors can affect the viewer emotionally. Texture can be either actual felt texture or implied visual texture.

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    © All Rights Reserved
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    of 35

    THE ELEMENTS OF DESIGN

    Wednesday, December 17, 14


    LINE
    A line represents a “path” between two points.

    Lines imply motion and suggest direction or orientation.

    A line can be straight, curved, vertical, horizontal, diagonal, or zigzag.

    The direction and orientation of a line can also imply certain feelings:

    Wednesday, December 17, 14


    HORIZONTAL
    tranquility and rest

    Wednesday, December 17, 14


    VERTI C AL
    power and strength
    Wednesday, December 17, 14
    OBLI Q UE
    movement, action and change

    Wednesday, December 17, 14


    CURVED
    quiet, calm and sensual

    Wednesday, December 17, 14


    CONVERGI N G
    depth, scale and distance

    Wednesday, December 17, 14


    A line is an effective element of
    design because it can lead the
    viewer’s eye.

    Wednesday, December 17, 14


    Shape
    Shapes are the result of closed lines.

    Some primary shapes include circles, squares, triangles and hexagons

    Shapes can be visible without lines when the artist establishes a color area or an arrangement of objects
    within the camera’s viewfinder.

    Wednesday, December 17, 14


    CI R CLE
    creates target and focus

    Wednesday, December 17, 14


    SQUARE
    frames, excludes,
    includes, attracts, or defines area

    Wednesday, December 17, 14


    TRIANGLE
    suggests dynamic energy,
    gives directional force

    Wednesday, December 17, 14


    SPACE
    Space is defined and determined by shapes and forms.

    Positive space is where the shapes and forms exist; negative space is the empty space around shapes and
    forms

    For images to have a sense of balance, positive and negative space can be used to counter balance each
    other.

    Wednesday, December 17, 14


    Wednesday, December 17, 14
    Wednesday, December 17, 14
    Form
    Form refers to the three-dimensional quality of an object, which is due in part to light and dark areas.

    Light and dark areas within an image provide contrast that can suggest volume.

    Factors that can affect our feelings toward an image include the direction of the light source, and the gentleness
    or abruptness of the half tones.

    Wednesday, December 17, 14


    DIRECTION OF LIGHT
    Wednesday, December 17, 14
    HARSHNESS OF
    LIGHT
    contrast of light and dark

    Wednesday, December 17, 14


    SOURCE OF LIGHT
    SILHOUETTES APPEAR AS TWO-DIMENSIONAL SHAPES LACKING FORM.

    Wednesday, December 17, 14


    COLOR
    Color affects us emotionally, with different colors evoking different emotions.

    Hue – refers to the names of the primary colors, red, green and blue
    Value – lightness and darkness of color; the amount of white or black added
    Intensity – the purity or saturation of the color

    Wednesday, December 17, 14


    Wednesday, December 17, 14
    THE COLOR WHEEL
    Monochromatic Colors
    USE OF ONE COLOR WHERE ONLY THE VALUE OF THE COLOR CHANGES

    Wednesday, December 17, 14


    Wednesday, December 17, 14
    Wednesday, December 17, 14
    ANALOGOUS COLORS
    COLORS THAT ARE ADJACENT TO EACH OTHER ON THE COLOR WHEEL;
    REFERRED TO AS BEING HARMONIOUS; USUALLY HAS A SOOTHING EFFECT

    Wednesday, December 17, 14


    Wednesday, December 17, 14
    Wednesday, December 17, 14
    COMPLEMENTARY COLORS
    COLORS OPPOSITE TO EACH OTHER ON THE COLOR WHEEL;
    EXHIBIT MORE CONTRAST WHEN POSITIONED TOGETHER

    Wednesday, December 17, 14


    Wednesday, December 17, 14
    WARM COLORS
    YELLOWS, REDS, AND ORANGES
    (ASSOCIATED WITH BLOOD, SUN AND FIRE)

    Wednesday, December 17, 14


    COOL COLORS
    VIOLETS, BLUES, AND GREENS
    (ASSOCIATED WITH SNOW AND ICE)

    Wednesday, December 17, 14


    Wednesday, December 17, 14
    Texture
    Texture refers to the surface quality or “feel” of an object

    Texture can be smooth, rough, soft, etc

    Wednesday, December 17, 14


    Texture may be actual
    FELT WITH TOUCH; TACTILE
    Wednesday, December 17, 14
    Texture may be implied
    SUGGESTED BY THE WAY THE ARTIST
    HAS CREATED THE WORK OF ART; VISUAL
    Wednesday, December 17, 14

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