Management and Decision Analysis (Graduate Level Course)

Fall 2021
Classroom: Orbis 154
Time: Wednesdays (12:00pm to 2:45pm )

Instructor: Prof. Shali WU

Office: Orbis 619
Office Hour: by appointment
Phone: 02-961-9426; Email: shali.wu@khu.ac.kr

Course Objectives
Management and Decision Analysis involves developing research questions, collect-
ing data, analyzing it and drawing inference, with a view to making better managerial
decisions. To this end, the course is organized into two basic parts: (1) Data Collec-
tion and Research Design, and (2) Experimental Design of Business Research. This
course provides you with the knowledge to understand and use experimental design in
Decision Analysis research.

Experimental design refers a plan for assigning experimental units to treatment condi-
tions. A good experimental design serves three purposes. (1) It allows the experi-
menter to make causal inferences about the relationship between independent vari-
ables and a dependent variable. (2) It allows the experimenter to rule out alternative
explanations due to the confounding effects of extraneous variables (i.e., variables
other than the independent variables). (3) It reduces variability within treatment con-
ditions, which makes it easier to detect differences in treatment outcomes.

Teaching Methods
In this course we will use a variety of article readings, discussion and lectures. Addi-
tional materials will be distributed as needed. The readings are designed to introduce
experimental design concepts and principles. Articles will allow us to examine, in de-
tail, the application of particular experimental approach and techniques. The textbook
will serve as background and general readings that will allow you to better understand
the material discussed in class. The course is designed to help you become an intelli-
gent decision maker and business researcher.

Materials
1. Suggested Textbook: Marketing Research: An Applied Orientation, by Naresh K.
Malhotra, Prentice Hall
2. Articles will be distributed in class.

Student Evaluation
1. Class Attendance and Participation: 30%
2. Exams: 30%
3. Final Project: 40%
Class Attendance and Participation
Attendance: You are expected to attend each class session. If you must miss a session

 for any reason you should make every effort to notify the professor prior to the class
meeting.

Punctuality: You are expected to arrive and be seated prior to the start of each class
session. You should display your name cards (if available) in all classes at all times.

Behavior: Classroom interaction will be conducted in a spirited manner, but always

while displaying professional courtesy and personal respect.

Preparation: You are expected to complete readings, case preparations and other as-
signments prior to each class session and be prepared to actively participate in discus-
sion.

Distractions:
Exiting and Entering: You are expected to remain in the classroom for the duration of
the class session unless an urgent need arises or prior arrangements have been made
with the professor.

Laptop, PDA, and Other Electronic Device Usage: You are expected to use laptops,
PDAs, and other electronic devices only with the professor’s consent and for activities
directly related to the class session. Accessing e-mail or the Internet during class is
not permitted as they can be distracting for peers and faculty.

Cellular Phone and Pager Usage: You are expected to keep your mobile phones and
pagers turned off or have them set on silent/vibrate during class. Answering phones or
pagers while class is in session is not permitted.

Other distractions-specifically identified by individual instructors such as eating in

the classroom. You will learn the most from this class if you and your classmates par-
ticipate fully. You all have different experiences and insights, and a great deal of what
you learn in class is from each other. Thus, each one of you is expected to contribute
to class discussions, which will account for 30% of your final grade.

 Tentative Course Schedule

Important Note: This schedule is tentative and may change as the term proceeds. It is
your responsibility to keep up with any changes which may be made.

Week Day Session Date Topic

Lecture: Introduction
1 Wed 1 2021-09-01 Discussion: Self Introduction and Research of
Interest
Discussion: How do we decide?
Discussion: <article 1&2>
2 Wed 2 2021-09-08 Article 1 Discussant A: __Van Ahn___
Article 2 Activity

Discussion: How do we decide in Negotiation?

Discussion: <article 1&2>
3 Wed 3 2021-09-15
Article 1 Discussant B: _____
Article 2 Discussant B: _Yuner____
4 Wed 4 2021-09-22 Chuseok Day (No Class)
Discussion: Prospect Theory
5 Wed 5 2021-09-29
Discussion: <article 3&4> Q & A
Discussion: Decision Under Risk
Discussion: <article 3&4>
6 Wed 6 2021-10-06 Article 3 Discussant A: _Malika____
Article 4 Discussant A: __Li Hao___

Article 3 Discussant B: _QiQi____

Article 4 Discussant B: __Nghia___
7 Wed 7 2020-10-13
Working on Final Project

Discussion: Emotions in Decisions

Discussion: <article 5&6>
8 Wed 8 2020-10-20
Article 5 Discussant A: _Chiau Yen____
Article 6 Discussant A: __Meirim___
9 Wed 9 2020-10-27 Midterm Exam
Discussion: Emotions in Decisions
Discussion: <article 5&6>
10 Wed 10 2020-11-03
Article 5 Discussant B: _Van AnH____
Article 6 Discussant B: __Wang Yu___
Discussion: Time's Role in Decisions
Discussion: <article 7&8>
11 Wed 11 2020-11-10
Article 7 Discussant A: _Malika____
Article 8 Discussant A: __Meirim___
Discussion: Time's Role in Decisions
Discussion: <article 7&8>
12 Wed 12 2020-11-17
Article 7 Discussant B: _Leewon_Kang___
Article 8 Discussant B: __GaHyeon Jeong___

 Discussion: Social Media and Trust In

Decisions
13 Wed 13 2020-11-24 Discussion: <article 9&10>
Article 9 Discussant: ___Chiau Yen__
Article 10 Discussant: _GaHyeon Jeong____
14 Wed 14 2020-12-01 Final Presentation
15 Wed 15 2020-12-08 Final Exam
16 Wed 16 2020-12-15 Final Project Due