Note: Modules are your reference for each lesson.

Do not answer questions in

the module nor use a yellow paper. You are ONLY allowed to answer this
LEARNING ACTIVITY SHEET.

Name of Learner: ______________________________________ Score: __________

Grade and Section: __________________

LEARNING ACTIVITY SHEET

Oral Communication in Context
(Quarter 2 – Module 4: Principles of Speech Writing Part I: Audience Analysis & Logical Organization))

The Speech Writing Process

Writing an effective speech requires processes and it is recursive. This mean that you can indefinitely repeat the
writing procedure before you can settle on the right one. A schematic diagram made by Sipacio & Balgos (2016) is
shown below.

The following are the components of the speech writing process.

A. Audience analysis is the study of relevant elements defining the

characteristics of an audience. This is done to tailor-fit the speech content and
delivery. The audience profile includes the following information.

1. demography (age range, gender, educational background,

nationality, academic or corporate designations, economic status,
male-female ratio)
2. state or situation (time, place, event/occasion, and size)
3. psychology (beliefs, attitudes, values, preferences, cultural background and needs)

A sample checklist made by Sipacio & Balgos (2016) is presented below.

Audience Analysis
Age Range
Male-Female Ratio
Educational Background
Educational Institution
Place of residence (city, province, town)
Marital status
Economic status (Household income above
30,000 or below 30,000)
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 Language spoken
Religious Affiliations/belief

B. Topic is considered as the focal point of speech, which can be determined once the purpose (inform, entertain,
persuade) is already set. Sipacio & Balgos (2016) named different strategies to use in selecting a topic, such as using
your personal experiences, discussing your family members or friends, free writing, listing, asking questions, or
semantic webbing. The topic must be narrowed down by making the main idea more specific.

Topic Study habits

Specific topic Developing study habits of Grade 11 learners

C. Data gathering is the period of collecting information and ideas from different sources and references. It can be done
by browsing the web, visiting a library or conducting a survey or an interview.
D. Writing patterns (logical organizations) are structures that will help organize the gathered data or related ideas to the
topic. Here are the examples of writing patterns that best suits your topic and/or purpose.

Pattern Description
Biographical The pattern that presents descriptions of a person’s life.
Categorical/Topical This present related category supporting the topic. Its goal is to create
chunks of information that go together to help support original specific
purpose.
Causal It presents cause-effect relationship.
Chronological The pattern that presents the idea in time order in which item appears
whether backward or forward.
Comparison/Contrast This present comparison/contrast of two or three points.
Problem-solution In this pattern, the problem, its causes and recommended solutions are
identified.

ACTIVITY
MULTIPLE CHOICE. Choose the letter of the correct answer. Write your answers on the space provided before each
number.

______1. “Explaining the possible effects of too much alcohol drinking to one’s health”. This statement exemplified
_____________ speech writing pattern.
a. problem-solution b. causal c. chronological d. categorical/topical
______2. Which of the following is NOT linked with demography?
a. size b. economic status c. nationality d. age range

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______3. The following are known writing patterns EXCEPT:
a. comparison/contrast b. casual c. categorical d. chronological
______4. “Sipacio & Balgos (2016) named different strategies to use in __________ a topic, such as using your personal
experiences, discussing your family members or friends, free writing, listing, asking questions, or semantic
webbing.” Identify the missing word to complete the statement.
a. organizing b. selecting c. arranging d. writing
______5. Which of the following statements falls under Chronological pattern?
a. Explaining why Cagayan is more affected by typhoon Ulysses than Nueva Ecija
b. Why community members should promote the program “reduce, reuse and recycle”
c. Describing the events before, during, and after typhoon Quinta
d. Explaining the reasons for supporting the government’s program
______6. Time, venue, occasion, and size are examples of ____________.
a. demography b. psychology c. situation d. none of the above
______7. This pattern presents cause-effect relationships.
a. comparison/contrast b. causal c. categorical d. chronological
______8. It is the process of collecting ideas and information from known sources.
a. selecting a topic c. selecting writing patterns
b. data gathering d. arranging information
______9. This term is considered as “the focal point of your speech”.
a. topic b. audience c. purpose d. data gathered
______10. This can be done by browsing the web, visiting a library or conducting a survey or an interview.
a. selecting a topic c. selecting writing patterns
b. data gathering d. arranging information

CLASSIFICATION. Read each word(s) below and evaluate where it belongs. Write demography, situation or
psychology on a separate sheet of paper. (Wrong SPELLING means wrong)

__________________1. age range __________________6. economic status

__________________2. time __________________7. values
__________________3. male-female ratio __________________8. occasion
__________________4. attitudes __________________9. racial ideologies
__________________5. size __________________10. preferences

MATCHING TYPE. Match the following terms in Column A with the correct definition in Column B. Write your
answers on the space provided before each number.

Column A Column B
a. presents descriptions of a person’s life
______1. Categorical b. present related category supporting the topic. Its
______2. Chronological goal is to create chunks of information that go
______3. Comparison/Contrast together to help support original specific purpose
______4. Problem-solution c. presents cause-effect relationship
______5. Causal d. presents the idea in time order in which item
______6. Biographical appears whether backward or forward

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e. presents comparison/contrast of two or three
points
f. displays the problem; its causes and
recommended solutions are identified