SELF-LEARNING MODULE FORM SDO - Nueva Ecija

Oral Communication in Context

Quarter 2 – Module 4:
Principles of Speech Writing (Audience Analysis & Logical Organization)

After going through this module, you are expected to:

• Use principles of effective speech writing: EN11/12OC-IIcj-25
Audience profile (EN11/12OC-IIcj-25.1); and Logical organization (EN11/12OC-IIcj-25.2)

What I Know (Pre-Test)

Directions: Read each item carefully then choose the letter that corresponds to your answer.

1. A group of people listening to a speech or any performance is called ______.

a. fans b. bleachers c. audience d. contenders
2. It is organizing the information in a logical manner according to topic.
a. logical fallacies b. logical organization c. logical structure d. none of the above
3. This pattern is typically used when the speaker is trying to convince the audience to take
a particular viewpoint.
a. categorical b. problem-solution c. chronological d. biographical
4. A pattern that presents the idea in time order.
a. logical b. chronological c. causal d. categorical
5. These are the structures that will help organize the ideas related to the topic.
a. sequential b. organizational c. writing patterns d. none of the above

What is It
Do you want your speeches to do more than just present information? Effective speeches are not
only written to inform, but also to engage and motivate your audience. When crafting your next
speech, the components of speech writing process must be taken into considerations. This module
will focus on audience analysis and writing patterns (logical organization).

The Speech Writing Process

Writing an effective speech requires processes and it is recursive. This mean that you can
indefinitely repeat the writing procedure before you can settle on the right one. A schematic
diagram made by Sipacio & Balgos (2016) is shown below.
The following are the components of the speech writing process.

A. Audience analysis is the study of relevant elements defining the characteristics of an audience.
This is done to tailor-fit the speech content and delivery. The audience profile includes the following
information.
1. demography (age range, gender, educational background, nationality, academic or corporate
designations, economic status, male-female ratio)
2. state or situation (time, place, event/occasion, and size)
3. psychology (beliefs, attitudes, values, preferences, cultural background and needs)

A sample checklist made by Sipacio & Balgos (2016) is presented below.

B. Topic is considered as the focal point of speech, which can be determined once the purpose
(inform, entertain, persuade) is already set. Sipacio & Balgos (2016) named different strategies to
use in selecting a topic, such as using your personal experiences, discussing your family members
or friends, free writing, listing, asking questions, or semantic webbing. The topic must be narrowed
down by making the main idea more specific.

C. Data gathering is the period of collecting information and ideas from different sources and
references. It can be done by browsing the web, visiting a library or conducting a survey or an
interview.

D. Writing patterns (logical organizations) are structures that will help organize the gathered
data or related ideas to the topic. Here are the examples of writing patterns that best suits your
topic and/or purpose.
Assessment (Post-Test)
Directions: Choose the letter of your answer.

1. “Explaining the possible effects of too much alcohol drinking to one’s health”. This
statement exemplified _____________ speech writing pattern.
a. problem-solution b. causal c. chronological d. categorical/topical
2. Which of the following is NOT linked with demography?
a. size b. economic status c. nationality d. age range
3. The following are known writing patterns EXCEPT:
a. comparison/contrast b. casual c. categorical d. chronological
4. “Sipacio & Balgos (2016) named different strategies to use in ____ a topic, such as using your
personal experiences, discussing your family members or friends, free writing, listing, asking
questions, or semantic webbing.” Identify the missing word to complete the statement.
a. organizing b. selecting c. arranging d. writing
5. Which of the following statements falls under Chronological pattern?
a. Explaining why Cagayan is more affected by typhoon Ulysses than Nueva Ecija
b. Why community members should promote the program “reduce, reuse and recycle”
c. Describing the events before, during, and after typhoon Quinta
d. Explaining the reasons for supporting the government’s program
6. Time, venue, occasion, and size are examples of ____________.
a. demography b. psychology c. situation d. none of the above
7. This pattern presents cause-effect relationships.
a. comparison/contrast b. causal c. categorical d. chronological
8. It is the process of collecting ideas and information from known sources.
a. selecting a topic b. data gathering c. selecting writing patterns d. arranging information
9. This term is considered as “the focal point of your speech”.
a. topic b. audience c. purpose d. data gathered
10. This can be done by browsing the web, visiting a library or conducting a survey or an interview.
a. selecting a topic b. data gathering c. selecting writing patterns d. arranging information