Us

erExpe
rie
nceRe
sear
chMe
thods

1.
Int
ervi
ews
:-

Auserinte
rviewisanin-depthone-on-onedi
scus
sion
bet
wee naninter
viewerandaus erfromt het
arget
demographic
.Itisdes
ignedt odi
scovertheunder
lyingnee
ds
andrequi
reme nt
softheuse rwhenus i
ngyourproduc t
.

Aus eri
ntervi
ew canalsobeconductedwhileauser
i
nteractswithyourproduct;
theinte
rviewercanask
questi
onswhi c
hrevealpre
cis
elywhatt heuseri
sthi
nkingas
theynavigate.As
kyourus er
saboutt heprobl
emsthey
general
lyhavewiththiski
ndofservi
ceandwhe r
ethei
r
greates
tpainpointsare

2.
Onl
ineSur
veys
:-

Anonlinesur veyisaque stionnaireconsis

tingofas etof
veryprecis
eque s
tionss entt oas ampleofyourt arget
audie
nc eovert heinte r
ne t—us uall
yviaaf or m.Thelength
andformatofanonl ines urve ycanvar yfr
ompr oj
e c
tt o
proj
ect,butir r
espectiveoft helengthorde signofthef or
m,
thedataisc ompi l
edinadat abasetoberevi ewedatal ater
datebyt heUXde signerort heUXde s
ignte am.

Be
for
eyous
tar
twr
iti
ngyouronl
ines
urve
y,t
aket
het
ime
toconductafewpersonainter
vie
wsbeforehandt ofull
y
unders
tandtheuser
’sproble
ms pace
.Thiswillhe
lpinform
yoursurveyque
sti
ons.

3.Us
erpe
rsonas
 

Ape
rsonai
sapr
ofi
le
.Ac
har
act
ers
ket
ch.
Anappr
oxi
mat
ionofas
egme
ntof
yourpr
oduc
tus
ersort
arge
tmar
ket
.Ifyout
hinkoft
hemi
nte
rms
of
 ar
che
type
s,pe
rsonasr
equi
reyout
olookatwhoyourus
ersac
tual
lyar
e(or
t
heki
ndsofus
ersyouwoul
dli
ket
ofoc
uson)andc
reat
eas
etofar
che
type
sfor
t
hebr
oadpr
ofi
leanyoneofyourus
ersmi
ghtf
itatanygi
vent
ime
.

Us
erpe
rsonasar
ebot
h:

 Ame
ansofbui
ldi
nge
mpat
hyandde
fini
ngus
erpr
obl
ems
,and
 Ar
esul
toft
heEmpat
hiz
eandDe
fines
tage
soft
heUXde
sign
process
Buil
dyourpe rsonasdur i
ngt he Empathize s
tageoft heUXde si
gn
process
. Thisisagr eatwayt odi st
il
lresearchfindingsandhe lpyou
andyourt eamt or e
al l
ys ol
idifythoseinsightsandpr e paret odefi
ne
theproblemsyou’ lltac kl
eint heremainings tagesoft hepr ocess
.As
youbuildt hem, you’llnaturallygeneratee mpat hyanddos omeof
thewor koft he Defi
ne  st
ageasyoube gi
nt os eepatter nsandnot i
ce
thi
ngsyoumayhavemi s
sedi nyouriniti
alr ese
ar c
h.

MOREABOUTI
T

ht
tps
:/
/c
are
erf
oundr
y.c
om/
en/
blog/
ux-
des
ign/
what
-is
-a-
per
sona/
 4.
Use
rGr
oups

Us
ergr
oups
—al
soc
all
ed“
foc
usgr
oupdi
scus
sions
”or“
foc
us
gr
oups
”—ar
est
ruc
tur
edi
nte
rvi
ewst
hatqui
ckl
yandi
nex
pens
ive
ly
r
eve
alt
hede
sir
es,
expe
rie
nce
s,andat
tit
ude
sofat
arge
taudi
enc
e.
Us
ergr
oupsar
eahe
lpf
ulus
ere
xpe
rie
ncer
ese
arc
hme
thodwhe
na
c
ompanyne
edsal
otofi
nsi
ghti
nas
hor
tamountoft
ime
.Ifyouar
e
uns
urewhe
ntous
eaus
ere
xpe
rie
ncer
ese
arc
hme
thod,
use
rgr
oups
c
anbeagoodonet
ost
artwi
th.

Be
stP
rac
tic
esForUs
erGr
oups

Ge
tti
ngt
hemos
toutofyourus
ergr
oupi
sst
rai
ght
for
war
difyou
c
ons
ide
rthef
oll
owi
ngbe
stpr
act
ice
swhe
nconduc
tingt
his
par
tic
ularus
err
ese
arc
hte
chni
que
.

1.As
kgoodque
sti
ons
: 
Makes
ureyourque
sti
onsar
ecl
ear
,ope
n-
e
nde
d,andf
ocus
edont
het
opi
csyou’
rei
nve
sti
gat
ing.
2.Choos
eaf
ewt
opi
cs:
 
Onave
rage
,pl
ant
odi
scus
s3-
5topi
cs
dur
inga90-
minut
efoc
usgr
oup.
3.I
ncl
udet
her
ightamountofpe
opl
e:
 Agoodf
ocusgr
oup
s
houl
dinc
lude3-
6us
ers
—lar
gee
nought
oinc
ludeavar
iet
yof
pe
rspe
cti
ves
,buts
mal
lenoughs
oeve
ryonehasac
hanc
eto
s
peak.

5.
Whati
squant
itat
iveUXr
ese
arc
h?

Quanti
tat
iveuserre
sear
chistheproc
essofc
olle
cti
ngand
anal
yzi
ngobjec
tive
,numeri
caldatafr
omvarioustype
sof
us
ert
est
ing.

Quant i
tati
veresearchuti
li
zesl
argesampl
enumber
sto
producebias-f
ree
, measurabl
edataaboutaus
er
populati
on.Itanswe r
sthequesti
onsof“
howmany,how
muc h,andhowof ten?”

Themai ngoalofquant it
ativeus
errese
archistoindi
rect
ly
me as
urethe us
abili
ty ofac ompl
ete
dorf i
nalproduct.
Howe ve
r,quantit
ativeresearchi
salsouse
dt ocomparea
producttoit
sc ompe t
itorsorcal
cul
ateac ompany’sROI.

#Quant
itat
iveUXr
ese
arc
hme
thods

Ther
ear emanyt ypesoftest sandrese
archmethodsthat
canprovideme aningfulquant it
ati
vedatawhenanalyzing
yourproduc t
.He re,
wedi scus safewofthemostcommon
ones
:Anal yti
cs,heatmaps ,
f unnelanal
ysi
s,c
ohortanalysi
s,
andA/Bt est
ing.

Anal
yti
cs

P
hot
ocr
edi
t:
 Googl
eBl
og

Analyti
cs,andGoogleAnal yti
csi
nparti
cular,i
soneoft he
mostvaluablesourc
e sofquantit
ati
veuserdat a.Through
metric
slikebouncerates,pagevi
ews,c
onve rs
ionr ates
,and
cl
ic
k-throughs,anal
yt i
cshelpsgi
veyouac le
arc utideaof
theus abi
lit
yofas i
teandwhatusersar
edoingwhe nthey
i
nt er
ac twithi
t.Itc
anquickl
ygiveyounumeri
caldatathat
willsuggestwhatpartsofasi
teneedworkorifacomplete
redesigniswarrant
ed.

Cur
iousaboutac
are
eri
nUXde
sign?
St
artl
ear
ningf
orf
ree
! 

Mous
ehe
atmaps
:-

P
hot
ocr
edi
t:
 Cl
ickt
ale

Similartoanal ytics
,mous eheatmapspaintaprettyvivid
picture( l
iterally)ofwhati shappeningwhenaus e
r
i
nt eractswi thas i
te.Mousehe atmapshel
pyouvi s
uali
z ea
user’smous emove mentandr ecordswhentheyhover,scrol
l,
cl
ick, orpaus ewhe nmovingt hroughasit
e.Withradar-li
ke
colorc oding, mous eheatmapss howwhe r
eyourus er
s’
attent i
oni sdr awnandwhatar eascanbele
veragedfor
highe rconve rsionrates
.

Funne
lanal
ysi
s:
-

P
hot
ocr
edi
t:
 Char
tio

Funne
lanalysi
sisamethodt
hathe l
psyouvi
sual
izethe
ste
psneededforyouruse
rst
oc omplet
eataskandanalyz
e
howsucces
sfulthe
yareatdoingsoateachs
tep.Themap
typical
lytakesont heshapeofaf unne lasyouassesswhat
percentageofus er
sar emakingitallthewayt othef i
nal
stepoft hetask.Afunnelanalys
ishe l
psyouvi s
uali
zewhe re
mos tusersaredroppingoutoft hejour ne
yandwhats te
ps
i
nt hefunnelne e
dat tent
ioninordertomax i
mizeconversi
on
rates.

Cohor
tanal
ysi
s:
-

P
hot
ocr
edi
t:
 Googl
eSuppor
t

Util
izi
ngac ohortanal ysishel
psyoul ookatus er
engage me ntovertime .Theactivit
yofyourol derusersis
oftenmas ke dbythehi ghr atesofne wusers.Soins
teadof
l
umpi ngal lyourus ersintoonec ategory,acohortanalysi
s
sortsthe mintorelatedgr oupss oyouc anaccuratel
yas ses
s
i
fe ngage mentisimpr ovingove rti
meori fitj
ustappear s
thatwayduet ogr owt h.Itwi
llalsoshowyouwhe reyour
usersar edroppingoutandwhatar easneedwor ki
nor der
toimpr oveus e
rr e
t ention.

A/
BTe
sti
ng:
-

A/Btest
ingall
owsde s
igner
st ocompar etwoormor e
vers
ionsofade si
gnonus erstos eewhichoneismor e
eff
ecti
ve.I
t’sbestthatthede si
gnsdiff
erbyonlyoneort wo
keyfeatur
essot hatyouc anac curat
elyasse
ssifdif
ferent
outcomesofthet estareactuall
yduet odif
ferenc
esin
speci
fi
cfeature
s. Whil
eyouc anobt ai
ns omequalit
ative
datafromi n-pers
onA/ Btesti
ng(i
e. quot
es ,
faci
al
expr
essions),A/Btes
tinggivesyouape rcentageofhow
manyus e
rspr e
fereachde s
ign,gi
vingyouadi sti
nctide
aof
whichve r
sionismoree ff
ecti
ve.

ht
tps:
//
car
e e
rfoundr
y.c
om/
en/
blog/
ux-
des
ign/
quant
itat
ive
-
ux-
res
earch/

6.
Whati
squal
it
ati
veUXr
ese
arc
h?
Thegoalofqual itativeuserresear
chistoobtainandanalyz enon-
numeri
c al
,s ubj
ectiveinformationfromvari
ouskindsofuse rtes
ting.
Datafromqual itat i
veus err
esearchusual
lytakesthefor
mofquot e
s,
anec
dot es,observations,ornarrat
ivedesc
ripti
onsandisus edtoas s
ess
howusabl eapr oduc tis
. Quali
tati
veuserrese
archhelpsexplai
n
numeri
c alorquant i
tati
vedat a.

#Qual
it
ati
veUXr
ese
arc
hme
thods
Us
eri
nte
rvi
ews
:-

Userintervi
ewsar eagr eatsourceofqualitati
veuserdata
andhe lpresearchersandde signsgainagr eater
understandingoft heiruser’
smot ivati
ons,needs,and
behaviors.I
t’simpor tanttoas kquali
tyope n-e
nde d
questi
onsi norde rtogainr e
levantandus efulinf
ormati
on
aboutt heuse r
’sac t
ionsandf rustrat
ions
.

Us
eri
nte
rvi
ewsar
eoneoft
hemos
tfr
eque
ntl
yus
ed
quali
tati
veUXrese
archmet
hods.I
fyou’
dli
ket ole
arnmor
e
abouthowt oc
onductauseri
nte
rvi
ew,che
ckoutt hi
s
rec
ordingofal
iveworks
hophost
edbyCFgr aduate
Maureen:

Shadows
ess
ions
:-

Some timescalledimme rsiveorobs ervati

onalresearch,
shadows e
ssionsal l
owde s i
gnersandr esearc
he r
st oobserve
aus erinter
ac ti
ngwi thapr oductinr e
altimeandi nt he
us er’
sowne nvironme nt.Thisisoneoft hemos taccurate
wayst oassessus ageandus abil
itybutalsorequiresahigh
l
e velofobservat i
onalskil
lsande mpathyinorde rtoanalyze
ve r
balandnon- verbalcueswi thoutinter
ruptingtheus er’
s
nat uralpr
oce ss
.

Di
arys
tudi
es:
-

Indiar ystudie
s( s
ome t
ime srefe
rredt oasdi aryrecords),
researchersaskaus ertoke epadiar yrecordoft heir
usabilit
ypat ter
nswithac e r
tainproduc tove ragivent i
me
peri
od( us
uallyadayorwe e
k,buts ome ti
me smor e).Users
takenot eofhowt he
yus eapr oduct, whent heyus eit
,and
howt heyfeelwheninteracti
ngwi thit.Diarys tudi
esar ea
greatwayt os e
ewhatpat ter
nse mergeove rt i
me —patterns
i
nus e rneedsandf ee
li
ngs ,
aswe l
lasanyus abil
ityproblems
orot herpainpoints.

Whi
chUs
erExpe
rie
nceRe
sear
chMe
thodShoul
dYouUs
e?
Nowt hatyouknowmor eaboutthevari
ousus
erexpe
rienc
e
re
searchme t
hods,
whichonedoyouc hoose
?Well
,i
tall
dependsonyourover
allre
searc
hgoals.

You’llalsoneedt oc onsiderwhats tageyou’reati nt he

designpr oces
s .
Ifyou’ rejuststarti
ngout ,you’
llwantt o
focuson  understandingyourus er
sandt heunderlying
proble m.Whatar eyout r
yingtos olve?Whoar eyout ryi
ng
tosol veitfor
?Att hisearlystageint hedesi
gnpr oces s
,
you’lltypical
lyus e amix t
ureofbot hqual i
tati
veand
quant i
tati
veme thods  
suc hasfie
lds tudi
es,di
arys tudie s
,
surveys ,anddatami ni
ng.

Onceyou’ veestabl
ishedadi rec
t i
onf oryourdesi
gn,you’l
l
starttot hinkaboutac t
uallybuil
dingyourpr oduct.Your
UXr ese archwil
lnowf ocuson evaluatingyourdesi
gnsand
maki ngs urethatthe yadequat el
yaddr e
ssyourusers’
needs .So,you’l
lchoos erese
archme thodsthatcanhe l
pyou
toopt imizeyourde signsandimpr oveus abi
li
ty—suchas
cards or t
ingandus abili
tytesti
ng.

MOREABOUTI
T

https:
//
care
erf
oundry.c
om/en/bl
og/
ux-des
ign/how-to-
conduct-us
er-
exper
ience-
rese
arch-
li
ke-a-pr
of e
ssi
onal/
#us
er
-groups
ht
tps
:/
/yout
u.be
/vM-
G3s
S3uF0

htt
ps:/
/careerfoundry.
com/
en/
blog/
ux-de
sign/t
ask-anal
ysi
s-
ux/
#:~:
te xt=t
o%20i mprove
%20UX.,What%20i s%20task%
20analys i
s%20i n%20UX%3F,-
Whe n%20t o%20conduct

https:
//
car
eer
foundr
y.c
om/
en/
blog/
ux-
des
ign/
qual
it
ati
ve-
ux
-r
es e
arch/