BUSI

NESSPLAN

RAI
NWATERPURI
FICATI
ON

SUBMI
TTEDTO,
. SUBMI
TTED BY,
Dr
.SEEMABALAN VARGHESEPAUL
ASST.
PROFESSOR MHRM 19
DI
ST,
ANGAMALY
1.Execut
iveSummar
y

OurObj
ect
ives

 Tomai
ntai
nqual
i
tywat
erser
vicef
orr
ural
areas

 Tosat
isf
ythecust
omer
swi
thexcel
l
entser
vice

OurMi
ssi
on

Toprovi
der
eli
abl
e,cost
-ef
fect
ive,
highqual
it
ywaterandserv
icest
hat
pr
otect
spubl
icheal
thandmaintai
nscustomerconf
idence

Busi
nessi
dea

Rooft
opwat
erHar
vest
ing
I
tisasy
stem ofcat
chi
ngr
ainwat
erwher
eitf
all
s.I
nroof
tophar
vest
ing,
t
her
oofbecomest
hecat
chment
s,andt
her
ainwat
eri
scol
l
ect
edf
rom
t
her
oofoft
hehouse/
bui
l
ding.I
tcan ei
therbest
ored 
i
n at
ankor
di
ver
tedt
oar
ti
fi
cialr
echar
gesy
stem.Thi
smet
hodi
slessexpensi
veand
v
eryef
fect
iveand i
fimpl
ement
ed pr
oper
lyhel
psi
n augment
ing t
he
gr
oundwat
erl
evel
oft
hear
ea.
Thesy
stem mai
nlyconst
it
utesoff
oll
owi
ngsubcomponent
s: 
 Cat
chment
 Tr
anspor
tat
ion
 Fi
rstf
lush
 Fi
l
ter

Cat
chment
-Thesur
facet
hatr
ecei
vesr
ainf
alldi
rect
lyi
sthecat
chmentof
r
ainwat
erhar
vest
ingsy
stem.I
tmaybet
err
ace,cour
tyar
d,orpav
edor
unpav
edopengr
ound.Thet
err
acemaybef
latRCC/
stoner
ooforsl
opi
ng
r
oof
.Ther
efor
ethecat
chmenti
sthear
ea,whi
chact
ual
l
ycont
ri
but
es
r
ainwat
ert
othehar
vest
ingsy
stem.
Tr
anspor
tat
ion-
Rai
nwat
erf
rom r
oof
topshoul
dbecar
ri
edt
hroughdown
t
akewat
erpi
pesordr
ainst
o st
orage/
har
vest
ingsy
stem.Wat
erpi
pes
shoul
dbeUVr
esi
stant(
ISIHDPE/
PVCpi
pes)ofr
equi
redcapaci
ty.Wat
er
f
rom sl
opi
ngr
oof
scoul
dbecaughtt
hroughgut
ter
sanddownt
akepi
pe.
Att
err
aces,mout
hoft
heeachdr
ainshoul
dhav
ewi
remesht
orest
ri
ct
f
loat
ingmat
eri
al.

Fi
rstFl
ush-
Fir
stf
lushi
sadev
iceusedt
ofl
ushof
fthewat
err
ecei
vedi
n
f
ir
stshower
.Thef
ir
stshowerofr
ainsneedst
obef
lushed-
offt
oav
oid
cont
ami
nat
ing st
orabl
e/r
echar
geabl
e wat
er by t
he pr
obabl
e
cont
ami
nant
soft
heat
mospher
eandt
hecat
chmentr
oof
.Itwi
l
lal
so
hel
pincl
eani
ngofsi
l
tandot
hermat
eri
aldeposi
tedonr
oofdur
ingdr
y
seasonsPr
ovi
sionsoff
ir
str
ainsepar
atorshoul
dbemadeatout
letof
eachdr
ainpi
pe.
Fi
l
ter
-Ther
eisal
way
ssomescept
ici
sm r
egar
dingRoofTopRai
nwat
er
har
vest
ing si
nce doubt
sar
erai
sed t
hatr
ainwat
ermaycont
ami
nat
e
gr
oundwat
er.Ther
eisr
emot
epossi
bil
i
tyoft
hisf
earcomi
ngt
ruei
f
pr
operf
il
termechani
sm i
snotadopt
ed.Secondl
yal
lcar
emustbet
aken
t
oseet
hatunder
groundsewerdr
ainsar
enotpunct
uredandnol
eakage
i
staki
ngpl
acei
ncl
osev
ici
nit
y.Fi
l
ter
sar
eusedf
ort
reat
mentofwat
ert
o
ef
fect
ivel
yremov
etur
bidi
ty,col
ourand mi
croor
gani
sms.Af
terf
ir
st
f
lushi
ngofr
ainf
all
,wat
ershoul
dpasst
hroughf
il
ter
s.Ther
ear
edi
ff
erent
t
ypesoff
il
ter
sinpr
act
ice,
butbasi
cfunct
ioni
stopur
if
ywat
er.

2.Companydescr
ipt
ion

CompanyName-WASSERI
STWERTVOLL

Thecust
omer
swear
etar
get
ingar
efr
om r
uralar
easandi
twi
l
lbesel
l
ing
f
orl
esserpr
icewhi
chwi
l
lbeaf
for
dabl
eforv
il
lagepeopl
es.
Goal
soft
heor
gani
sat
ion

 Goodqual
i
tycont
rol
oft
hepur
if
iedwat
er
 Fastr
esponsef
orcust
omer
s
 Achi
evi
ngt
hegoalofdev
elopi
ngadeal
ershi
pnet
wor
kofser
vice-
or
ient
edwat
ercompani
es.

3.Mar
ket
ingAnal
ysi
s

Themar
ketwear
egoi
ngt
oent
eri
swat
erpur
if
yingi
ndust
ry.Ker
ala 
i
s
f
requent
lyf
aci
ngdr
oughtandacut
e wat
er 
scar
cit
yinmanydi
str
ict
s.I
n
t
heSt
ate,
maj
ori
tyofpeopl
ein 
rur
alar
eas 
aredependi
ngonunpr
otect
ed
wel
l
s, t
anks, r
iver
s and st
reams f
or t
hei
r 
wat
er 
needs. The
ur
ban 
areas 
are al
so not f
ull
y cov
ered by pr
otect
ed 
wat
er
suppl
y 
ser
vices.

Sot
hepr
oduct
swi
l
lat
tractt
hepeopl
eeasi
l
y.

4.Compet
it
iveanal
ysi
s

I
nthi
sli
neofbusi
nesst
her
ear
en’
treal
l
yanycompet
it
ivef
orces,onl
y
col
l
eagues,becausei
tisessent
ialev
ery
onewor
kst
oget
hert
opr
ovi
de
cl
eanwat
ert
oasmuchpeopl
easpossi
ble.Cur
rentsour
cesf
orwat
er
maybet
hef
ir
stcompet
it
orswecant
hinkof
,becausel
ocal
sar
eusedt
o
gett
hei
rdr
inki
ngwat
erf
rom acer
tai
npoi
nt.Webel
i
evet
hati
ftheyf
inda
bet
ter
,cl
eanersour
ce,
theywi
l
lev
ent
ual
l
yswi
tchov
er.Ot
hersour
cesar
e
t
he cont
ami
nat
ed sur
face wat
er,t
he ar
seni
c gr
ound wat
erand t
he
gr
oundwat
ert
hati
sn’
tcont
ami
nat
ed,butusual
l
ynotany
wher
eneart
he
v
il
lage.Wi
thour“
mobi
l
e”sol
uti
oni
tispossi
blet
oimpl
ementourpr
oject
i
nvi
rt
ual
l
yanypl
acet
hati
sinneedofcl
eanwat
er.
SWOTANALYSI
S

St
rengt
hs

 Themai
nsour
cemat
eri
al(
wat
eracqui
redandst
oredf
rom r
ain)i
s
f
ree.

 Theener
gyneededt
orunt
hepl
ant
sispr
esent
,el
ect
ri
cit
yandoi
l
ar
eav
ail
abl
e.

 Resi
dent
sgetbet
terunder
standi
ngoft
hequal
i
tyandi
mpor
tance
ofwat
er.

Weakness

 St
art
-upf
undsneeded.

 Dependsonr
ain,
whi
chi
sav
ail
abl
edur
ingt
hemonsoononl
y.

 Rai
ningener
almi
ghtbeseenasat
hreatbecauseoft
hef
requent
f
loodi
ng.

Oppor
tuni
ti
es

 Thegener
ali
mageofr
ainmi
ghtchangef
ort
hebet
ter
.

 Ther
eisashor
tageofwat
erout
sideoft
hemonsoon.

 Monsooni
sguar
ant
eed,
thi
swat
ercanbeused.

Thr
eat
s

 Rel
ati
vel
yfr
agi
l
econst
ruct
ionwhi
cht
hel
ocalpeopl
emaypr
obabl
y
beunabl
etor
epai
rifeducat
iondoesnotsucceed.

 Thepur
if
icat
ionoft
hewat
ert
omakei
tsui
tabl
efordr
inki
ngmi
ght
beapr
ocesst
oodel
i
cat
etosetupi
nthel
ocal
env
ironment
.
  Local
smi
ghtnotl
i
ket
het
ast
eoft
hewat
erandnotdr
inki
t.

4.Descr
ipt
ionofManagementandOr
gani
zat
ion

1.Ther
ewi
l
lbe2Manager
s,1f
iel
dsuper
visorand10wor
ker
s

5.Br
eakdownofYourPr
oduct
sandSer
vices

Themai
npr
oductwewi
l
ltr
ytodel
i
veri
scl
eanwat
er,whi
chwi
l
lmost
l
i
kel
ybest
oredi
nbot
tl
es..Thewhol
epi
ctur
eoft
hispr
oducti
ncl
udes
t
he cont
ainer
s(wat
ercol
l
ect
ing /st
ori
ng equi
pment
),and f
il
ter
ing
sy
stem.Ont
opoft
hesephy
sicalpar
tsoft
hepr
oductweal
sowantt
o
passont
heknowl
edgebehi
ndt
hepr
oductt
hegr
oupofpeopl
ewhowi
l
l
wat
chov
ert
hesy
stem.Thi
swaywewantt
omakesur
ethatt
heyknow
whati
sgoi
ngonandhow t
orepai
rthi
ngsi
ftheygetbr
oken.Si
de
pr
oduct
sli
ker
epai
rki
tsandt
ool
sar
eal
soi
mpor
tant
.

6.Mar
ket
ingPl
an

Af
terdescr
ibi
ngt
hegener
ali
deabehi
ndt
hepr
ojectandt
heanal
ysi
sof
t
hesur
roundi
ngs,
iti
sti
met
opr
esentsomer
eall
i
fepr
oduct
s,cost
sand
i
mpl
ement
ati
onpl
ans.Themor
ecar
eful
l
ywet
hinkaboutt
hepr
ojectand
budget
,themor
eli
kel
yitwi
l
lsucceed.Bef
orespendi
ngal
otofmoney
onr
esour
ceswehav
etomakesur
ewear
eabl
etooper
atewi
thi
nthe
gi
venbudgetandt
ime.

Pr
omot
ionalst
rat
egi
es-Wehav
etobecer
tai
nthel
ocalr
esi
dent
smake
useoft
hewat
erf
rom t
hei
nst
all
ati
on.Thi
simpl
i
est
hatt
her
ear
esev
eral
t
hingswehav
etokeepi
nmi
ndbef
oredepl
oyi
ngt
hei
nst
all
ati
on.Fi
rstof
f,
t
hewat
ershoul
dbeeasyt
oacqui
re,spanni
nganar
eaasl
argeas
possi
ble.Thi
smakesi
tal
oteasi
ert
opr
omot
ethesy
stem t
hrough
pr
esent
ati
onsandt
hel
i
ke.Theonl
ywayt
oreal
l
ypr
omot
ethesy
stem i
s
t
oconv
incet
hel
ocal
swi
thpower
/aut
hor
it
yint
ousi
ngt
hesy
stem ast
he
r
estwi
l
lusual
l
yfol
l
ow,sot
hiswi
l
lbeourmai
ntar
geti
nthepr
omot
ion
campai
gn.Anot
her opt
ion coul
d be t
o post messenger
s at t
he
compet
ingwat
ersour
cest
oinf
orm peopl
eoft
heal
ter
nat
eheal
thi
er
sour
ce.

Thepr
omot
ionsal
socanbedonebypr
int
ingmedi
a,cr
eat
ingawar
eness
pr
ogr
ammes.

7.Sal
esst
rat
egy

Thesal
esst
rat
egyi
stoconcent
rat
eont
hatsegmentoft
hemar
ketmost
easi
l
ycapt
uredbyt
hef
oll
owi
ngsal
esf
eat
ure:segr
egat
edr
egener
ati
on
ofpor
tabl
eresi
n.I
naddi
ti
on,t
hef
ast
estwayt
oreacht
hesal
esgoalf
or
t
hef
ir
stsev
eraly
ear
sisbyact
ivel
ywor
kingt
odev
elopadeal
ershi
p
net
wor
kforH20I
ndust
ri
es.

8.Requestf
orf
undi
ng

Thef
undcanbear
rangedwi
tht
hehel
pofgov
ernmentsuppor
t

9.Fi
nanci
alpr
oject
ions

The i
nst
all
i
ng a wat
er har
vest
ing sy
stem 
i
n a bui
l
ding 
woul
d
cost
 bet
weenRs2,
000t
o30,
000f
orbui
l
dingsofabout300sq.m.

Capaci
tyofr
oof
topwat
erhar
vest
ingsy
stem i
nli
tr
es

5,
000 6,
000 7,
000 9,
000 10,
0000

Tot
alcost 12,
430 12,
975 13,
970 14,
380 15,
800
i
nrupees

Pl
ast
ict
anks
Avail
ableasfi
nishedpr
oductsi
nvari
ouscapaci
ti
es.Thecostoft
hese
tanksrangesf
rom Rs2/li
tr
etoaboutRs3.
5/li
tr
e.

Ot
herbr
andsav
ail
abl
eint
hemar
ket

Hi
ndust
an,
Jindal 1.
80

St
orex,
Ganga 2.
75

10.I
mpl
ement
ati
on

Rai
nwat
erhar
vest
ingcanbei
mpl
ement
edbyanyper
sonwhoi
sbui
l
ding
ahouseorwhoal
readyhasahouseandhasspacet
osetupt
hesy
stem.

I
tismandat
oryf
orhouseswhoown2400sqf
t.andabov
eorwhowi
sh
t
obui
l
dhouseonanar
eaof1200sqf
t.andabov
etoi
nst
allr
ainwat
er
har
vest
ersi
nthei
rhouses.

Wewi
l
ltakehel
pfr
om t
hepl
umber
swhohav
ebeent
rai
nedbyt
he
BWSSBi
ninst
all
i
ngr
ainwat
erhar
vest
ingsy
stems. 

Af
teri
nst
all
i
ngRWHsy
stem i
nyourhomeorapar
tmentcompl
ex,
askf
or
a copyoft
he cer
ti
fi
cat
efr
om 
the t
rai
ned pl
umber/cont
ract
or 
and
at
tacht
hesamewi
tht
wophot
ogr
aphsofRWHi
nyourhouse.

I
ncasey
ouar
ekeenoni
nst
all
i
ngt
her
ainwat
erhar
vest
ingsy
stem on
y
ourown t
hen y
ou need t
o hav
ethe det
ail
s oft
he f
oll
owi
ng pr
e-
r
equi
sit
es:

 Cat
chmentar
ea
 Conv
eyancesy
stem
 Fi
rstr
ainsepar
ator
 Fi
l
teruni
t
 St
orage 
 Del
i
ver
ysy
stem