Professional Documents
Culture Documents
Step Closer to
the Future-
Irene. J 2022
CONTENTS
INDEX
INTRODUCTION
MISSION OF DI
VISION
Making financial
transactions electronic &
cashless
Leveraging Geospatial
Information Systems (GIS)
for decision support
systems & development
BUSINESS OF
DIGITAL INDIA
India has seen a dream of Digital
India. From the latest science to
the latest technology, everything
should be available at the tip of
one's finger. These were Prime
Minister Narendra Modi's words
during the launch of the Digital
India campaign in 2015. 5 years
after the release we can say that
we have come a far way in
achieving the dream of Digital
India. SMEs the engine of the Indian
Economy is also climbing the stairs
of digitization slowly.
Apps by small businesses can be
highly customized. Customers get
filters that help them lead to their
desired products with just a few
clicks. There is a presence of
reviews and rating system which
helps other customers in their
future purchases.
Before digitalization came in, door-
to-door sales were conducted,
apart from contracting vendors
and opening stores. This whole
exercise was extremely labour-
intensive. Now, Marketing
Automation Tools (MAT) is a boon
in this regard in Digital India. When
a company uses this, they not only
sell their products because of the
website, they can capture
customer behaviour and monetize
its courtesy MAT to increase their
sales.
FUTURE OF
DIGITAL INDIA
The Indian gaming industry has seen
significant growth over the last decade,
with investments. The number of new
job opportunities in the industry is a
clear indicator of the rapid evolution of
this sector — over 40,000 employees on
the year 2022. Businesses have now
gone beyond outsourcing by
establishing development centres
(DCs) and R&D units in India, focusing
on verticals such as software, telecom,
and automotive. Given that every sector
has integrated digitalisation into its
offerings, India is well on it’s way to
becoming the digital hub of the world.
CREDITS
THE SCALERS.COM
DIGITAL INDIA.COM
TIMES OF INDIA.COM