Station Spotlight 2022 – Q4

Amarillo, TX

Political Update
• General Election runoff window: 9/9-11/8
• Cannot run any BAV during those
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• Key races:
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• Texas Governor
- Bullet Point 1 • Tx Lt Governor
- Bullet Point 2 • Tx Attorney General
- Bullet Point 3
New Advertisers 3Q’22 - Bullet Point 4
• New Ad 1 Q4 Programming on NewsChannel 10
• New Ad 2
• New Ad 3 SERIES DEBUTS: CBS strengthens their show lineup this fall with the premiere of four new
• New Ad 4 shows: So Help Me Todd, East New York, The Real Love Boat, and Fire Country
• New Ad 5
• New Ad 6 RETURNING FAVORITES…: NCIS
returns in a blockbuster, two-hour
crossover event Sep. 19. NCIS begins
its 20th season, while NCIS: Hawaii returns
Top Spending Categories after a critically-acclaimed series debut in
YTD 2022 2021.
1. Legal Services
…AND CHRISTMAS, TOO: Rudolph, Frosty, and Santa Claus will all be home for Christmas.
2. Wireless Telecom.
CBS begins its Holiday lineup around Thanksgiving, and will premiere three new, original
3. Restaurants/Fast Food movies in December.
4. Political
5. Auto & Property Insurance SEC FOOTBALL: CBS is the exclusive home for the best conference in college sports. The
broadcast season begins Sep. 17, and will continue through Championship Week.
 Market Spotlight 2022 – Q4
Amarillo, TX

Find Your Audience

Economic Update
Amarillo’s economy seems to be flattening with retail sales increases linked directly to
inflation. Retail sales are up 9% for the month, down from our year to date pace of
11%. With interest rates increasing, consumer spending is focused more on essential Building the optimal broadcast schedule is easier than ever.
goods like groceries and gas. Oil prices are up 32% from one year ago. House prices NewsChannel 10’s custom-made broadcast packages helps businesses deliver their brand
are up 9% from a year ago and 30-year mortgage rates are over 6%. These increases to their core clientele. Using cutting-edge viewer data, we determine who is watching--as well
mean a house payment today is 49% higher than a payment on the same house 12 as when and how--to create the perfect blend of value and effectiveness for your marketing
months ago. campaign. Plans include additional opportunities to create content for your business, including
commercials, interviews, and webpages. Consult with your Account Executive to learn more.
Higher natural gas prices is a bright spot for the Texas Panhandle – prices are up 87%
from one year ago. The higher prices are activating seven drilling rigs.

Upcoming Promotions
: Coinciding with the start of the high school football season, the all-new tpsnsports.com launched in August alongside new mobile
apps for iPhones and Android devices. The new website and app will continue to build on the top-tier content brought to the market
by NewsChannel 10 and TPSN, will updated scores and highlights from all area football games and other sports throughout the Target Demo: F25-54 Target Demo: F25-54
academic year. Number of commercials monthly: 00 Number of commercials monthly: 00
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Target Demo: F25-54 Target Demo: F25-54
‘TIS THE SEASON: Promote your business in our unique holiday offerings, Countdown to Christmas and The Holiday Gift Guide.
Number of commercials monthly: 00 Number of commercials monthly: 00
Countdown to Christmas is annual collaboration of businesses which gift prizes to NewsChannel 10 viewers while receiving
Featured programming: Featured programming:
multiplatform promotion of their brand and inventory. The Holiday Gift Guide, a robust, multipage featurette in the Winter Panhandle
Magazine, highlights your stores gifts to boost sales in the Holiday season.
 Understanding Market

the
Amarillo, TX
2022 – Q4
The All-Around Favorites
for local news
Market: Amarillo, TX
Market HHs: 141,765
None/…
KAMR OVER-THE-AIR
STATION AFFILIATION CHANNEL
14% KFDA KFDA CBS 10.1
55% KZBZ IND 10.2
KVII KEYU TELEMUNDO
10.3
20% METV METV 10.4

Source: BIA 2022

Q3 Newscast Ratings Overview

20,000
15,000
10,000
COUNTY HOUSEHOLDS COUNTY HOUSEHOLDS Oklahoma
5,000 Armstrong 720 Hartley 1,691 COUNTY HOUSEHOLDS
Briscoe 588 Hemphill 1,356 Beaver 1,994
0 Castro 2,557 Moore 6,659 Cimarron 952
Childress 2,308 Ochiltree 3,391 Texas 6,761
KFDA 5:30a

KVII 5a-6a
KVII 6p

KVII 5p
KFDA 5p

KFDA 6a

KFDA 9a

KVII 6-7a

KCIT 9p

KAMR 5:00a

KEYU 5p
KFDA 10p

Collingsworth
Dallam
1,029
2,344
Oldham
Parmer
646
3,213 New Mexico
Deaf Smith 6,053 Potter 43,957 COUNTY HOUSEHOLDS
Donley 1,344 Randall 50,092 Curry 18,620
Gray 7,843 Roberts 329 Quay 3,182
Hansford 1,859 Swisher 2,599 Roosevelt 6,785
Wheeler 2,060 Union 1,404
Digital Spotlight
2022 – Q4
Amarillo, TX
 Digital Spotlight 2022 – Q4
Amarillo, TX

KFDA CORE PLATFORMS

(NEWSCHANNEL10.COM Desktop & News App)
(Apple IOS & Android)
NewsChannel10.com is one of the Panhandle’s most viewed websites!
Average Pageviews: 2,827,772 The First Alert Weather App is the region’s most used local weather app!
Average Site Visitors per month: 429,512 Average Pageviews: 2,492,834
Average Video Views: 23,436
Average App Users per month: 34,000
NewsChannel10.com Pageviews (Desktop/Mobile/News App) FIRST ALERT Weather App
7,000,000
6,000,000
6,000,000
5,000,000
5,000,000
4,000,000
4,000,000
3,000,000
3,000,000
2,000,000
2,000,000
1,000,000
1,000,000
0
0

2020 2021 2022

2020 2021 2022

Facebook Likes: Twitter Followers: Instagram Followers:

212,000 45,000 20,000
Avg. Weather App Users – 32,000
Avg. News App Users monthly – 22,000 The app features current conditions, interactive radar, personal notifications of conditions, extended
Demographics: 52% Male / 48% Female | Common Device: iPhone forecasts, and a detailed explanation of what to expect throughout the day and week via video updates.
The 25-34 and 55-64 age groups are the fastest growing audience segments on the First Alert Weather App
 Digital Spotlight 2022 – Q4
Amarillo, TX

NewsChannel10.com- Demographics
 Digital Solutions 2022 – Q4
Amarillo, TX

All products include client accessible dashboard providing campaign performance!

• Audience Targeted Display Banners / Video • Premion OTT / Streaming Television

• Geo-fencing • Roku / Amazon FireTV / Apple TV
• Geo-targeting • Behavioral
• Behavioral Targeting • Intenders
• Site Re-targeting • Demographic/geographical
• Contextual Targeting
• Demographic Targeting • Search Engine Optimization
• Google
• NewsChannel10.com, News, & Weather Apps • Bing
• Display Banners
• Video (Pre-roll / Livestream / In-Banner) • Social Advertising
• Native Advertising • Facebook
• Homepage/News App Takeovers • Instagram
• Weather App Display/Video

• YouTube Advertising
• Search Engine Marketing / Pay-Per-Click • TrueView
• Bing • Pre-Roll
• Google • Mid-Roll
• Call Conversions • Bumper Ads
 Digital Spotlight 2022 – Q4
Amarillo, TX

NewsChannel10.com- Demographics

Primary Age Range: 25-54 (Highest 35-44)

Primary Gender: 51.2% Male