THE PIZZA

CONNECTION
Nikka Angela P. Costelo Pitch
BSHM211
ABOUT US

• The Pizza Connection

established on September
12,2020
• It is owned by a young
entrepreneur Nikka Angela
Costelo
• It is a Italian Pizza
• It is located at Indang Cavite
About

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 THE PIZZA CONNECTION

MISSION VISION
• To provide nutrition, In order to achieve our • To offer a fantastic
innovation and mission, we have place to work, we can
authentic Italian developed a set of goals. inspire each other to
products be the best we can be.
• To inspire through • To provide a variety
taste and culture. of products/services
that anticipate,
OBJECTIVES identify, and meet
customers' wants and
• Produce the best for
needs.
less
• Treat people as you’d
like to be treated.
• Think big and grow.

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TARGET MARKET
DEMOGRAPHIC
The target market Males and females in the lower
segment of The Pizza to moderate income category,
between the ages of ten and
Connection can be
forty, will be the demographic
defined on the three factors that characterize the
parameters: pizza connection's target client.
They are more likely to live in
neighborhoods with middle-
class families and link fast
food with lower-cost foods.
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GEOGRAPHIC B E H AV I O R A L
​ ​
The Geographic elements A person who eats out at
target consumer's least once a week is the
characteristics are that he most crucial characteristic
or she resides in Cavite’s of a Pizza Connection target
urban and suburban consumer. He or she is
districts. looking for a quick and easy
service that allows him to
enjoy simple pizza
variations.
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 SALES AND MARKETING
ACTIVITIES

FOOD VISUALS COUPONS OFFER

• Customers will respond • When creating coupon discounts,
well to high-quality food keep in mind that they should only
photography. Potential be valid for a short time. Scarcity
clients' appetites are attracts buyers. A steady stream of
aroused by photos of pizza offers, on the other hand, should
with melted cheese and a always be a part of your marketing
properly baked crust. strategy.
GROUP COMBO
PA C K A G E
• Create combo package discounts for different group
sizes in your take out menu to make ordering a breeze
for customers. For game days, consider offering a
combo package deal. For those weekend home movie
evenings and other family occasions, another effective
combo bargain is to target families of 4-5.

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MARKETING MATERIALS

• F LY E R S

• MENU

• POSTER

• LABELS STICKERS

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 BUDGET ALLOCATIONS

• The Pizza Connection requires

400,000 in capital to begin
operations. The owner have
personally invested 300,000 into
the company. The remaining
100,000 will come from a bank
loan that has already been secured.
Funds will be used for building
renovations, marketing and
advertising, and daily operations for
the first five months until the
company becomes cash flow
positive.

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COMPETITION

CONVENIENT

A THE PIZZA
CONNECTION

EXPENSIVE​ AFFORDABLE

B
E
D
C

INCONVENIENT​

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 THANK YOU

Nikka Angela Costelo​​

BSHM211

THC4​

Tourism And Hospitality

Marketing

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