Feasibility Stud

UNIVERSITY OF ANTIQUE
College of Business and Accountancy

5713 Sibalom, Antique
CHAPTER I
Background Information
A. Business Description/Background
Though province of Antique is very rich when it comes to staple food,there is still a possible
demand for another kind of food that is healthy,tasty and affordable which is not yet sold and
not present in every market of the province. Bachelor of Science in Entrepreneurship special
class of section 3B started a Business: Camote de Flavore sweet potato chips with 3 (three)
flavors: BBQ,Cheese,and Caramel as Partial Fulfillment of Requirements in Entrep7 (Business
Preparation ) subject. Camote de Flavore effectively formed in the middle of September 2023
planned and agreed by the group composed of 6 members namely: Bea Vanessa G. Near, Jane
Rubite,Robert John Villar Crystal Gale Tamboong John Ralph Iwag and Ann Evangelista. This
company focused on the target market, which is healthy in all ages. The sweet potato chips was
achieved by dip frying with virgin coconut oil.Our company Camote de Flavore will produced a
unique and different product for the market. We will provide specific unique products to our
customers for their level of satisfaction and at the same time we will help support our local
product.
Camote de Flavore raising revenues will likely be by personal and online selling. The
product should be attractive enough and have a different taste of the target market.
Through that there will be an increase in the number of customers, the average
transactions size,and the frequency of transactions per customers for their level of
satisfaction.
The main target of this company is people in the community in all ages who like to eat
chips. Its target market is in different snacks zone specifically in markets,grocery and
stores around the province of Antique,moreover on terminals for pasalubong purposes
The major investment of the enterprise are the product itself. The uniqueness and the
appeal of being new of this products will serve as the competitive advantage of the
business.
The business will finance the investment through the capital contributions of each of the
group composed of 6 members. Its growth will then be obtained in the succeding
business cycles.Camote de Flavore will start by raising a maximum capital of Php 1,500
( One thousand five hundred) each member from the group will accured a specific
amount in order to reach the desired capital.The company will start its profit into 5%( five
percent) and aiming to increase it by 10% (ten percent) inside 10 (ten) months time
frame. Main goal of this business to be known locally and to rise its demand for snacks.
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B. Vision, Mission, Goals and Objectives
Vision
Camote de flavore to be known as the leading chips producer Locally by 2028
Mission
This business commits to promote local product and provide a

a quality and healthy chips for all ages.
2
Objectives
Marketing Objectives
 To let Camote de Flavore be known through advertisement
 To promote local business and introduce to the market through social media
platforms
 To implement combo promo every week preferably market day
Socio-economic Objectives
 To preserve Filipino culture in the field of cookery by using native sweet potato
 To turn our staple food Sweet potato or Kamote into a new openings of
opportunity
 To provide local and healthy products
Financial Objectives
 To earn P 10,000 sales per month
 To improve market share
 To have have a high return of investment
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C. Logo, Its Description and Meaning
Draw your potential business logo, describe every element

and give its meaning
D. Tag Lines, Its Description and Meaning
Provide your potential business TAG LINES, describe every

element and give its meaning
4
Chapter II
Marketing Strategies, Sales Plan and Projections
A. Description of Product and Services
This section should contain the following:

a) Describe your product in 3 -5 paragraphs
1 Product information (scientific name if needed, English name and
local name)
2 Materials used for your product (enumerate ingredients and describe
each ingredients and its source )
3 Specification of your product as to color, size, and measurement
area, volume and density
4 Texture (image) of your product (smooth, rough what makes it
smooth or rough? identify)
5 Uses or benefits derived in your product
a) A description of the industry where the proposed company will belong

including the size, growth rate and outlook of the prospective sector;
b) Key industry segments and where the new company will fit in;
Sweet potato,locally known as "camote" and scientifically named Ipomea batatas L. is
popularly known as the poor mans crops in the province of Antique
(isweb.pcaarmd.aust.gov.ph). From a more supplemental source of income of small
farmers,sweet potato has demand for sweet potato product. In 2019 Western Visayas
has 8.6 percent richness when it comes to sweet potato.
B. Target Market
5
a) The primary market the majority of people or groups that will avail
your product;
b) The secondary market the other people or groups that will not consider
your primary markets.
Groups pertain to, but not limited to, households, carinderias, stalls,
resellers, and alike.
This section should also describe the following:

a) The target market differentiate between business-to-business markets
and business-to-consumer markets; specify the benefit the selected
market will derive from the product; describe demographics of target
market such as income level, age range, gender, educational level,
ethnicity, etc.
b) The markets unmet need or needs describe how the business will fill or
satisfy the need or needs.
c) The estimated market size; the industry, the target market is in; key
players; geographical segmentation; behavioral segmentation;
psychographic segmentation; purchasing process; companys targeted
market share and estimated length of sales cycle.
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Table 1. Target Market
TYPES OF MARKET POPULATION PERCENTAGE
Primary Markets
1. _________________________________
2. _________________________________
3. _________________________________
Secondary Markets
1. _________________________________
2. _________________________________
3. _________________________________
TOTAL
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C. Demand

a) A description of the demand factors and trends and other forces that
drive the market like innovation, culture change, regulation by the
government, global trends and others.
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Table _____. Projected Demand
Market Target Market Demand Share
Primary Market
Secondary Market
TOTAL
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b) Supply

a) A description of the supply factors and trends and other forces that
drive the market like innovation, culture change, regulation by the
government, global trends and others.
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Table _____. Share in the Supply of Existing Stores
Competitors Annual Sales Share in Supply
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TOTAL
b) Demand Supply Analysis
In this section, the demand must be higher to supply to signify that there is
scarcity of the product or services.
If there is scarcity, there is a problem that your business plan/feasibility study

would solve or address.
There is unmet demand in order for the researchers to pursue the project
proposal.
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Table _______. Comparison of Total Demand and Total Supply
Total Demand Total Supply Difference
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c) Sales Forecast

a) Compute sales daily, weekly, monthly and yearly;
b) Provide also tables for sales 1-3 years.
c) Make assumption on sales increase on the period.
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Table _____. Projected Sales
Year 1 Year 2 Year 3
Sales Volume in
Quantity
Selling Price
Total Sales
Quarter 1 Quarter 2 Quarter 3 Quarter 4
Sales Volume
in Quantity
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Selling Price
Total Sales
Week 1 Week 2 Week 3 Week 4
Sales Volume
in Quantity
Selling Price
Total Sales
Day 1 Day 2 Day 3 Day 4 Day 5
Sales
Volume in
Quantity
Selling Price
Total Sales
d) Product Strategy

a) Give your supporting details how will you strategize your product to
become salable.
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e) Place Strategy

a) How do you strategize your place to be conducive for working, conducive
for transaction s to among your potential target market?
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f) Price Strategy

a) Provide details on how compute your price to your commodities.
b) Give significant details about your imposition of mark-up to your cost.
c) How do you apply cost leadership to your proposed business?
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Table _____. Computation of Prices
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Amount Percentage
Cost
Mark-up
Selling Price
g) Promotion Strategy

a) How do you strategize your promotion in order your product will be
known to consuming public?
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Figure _________. Sample Tarpaulin
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Figure _______. Sample Calling Cards
Figure _______. Sample Flyers
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Figure ________. Sample Jingles
Figure ______. Sample Signage
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Chapter III
Operating/Technical Plan

a) A description of how and where the new company will manufacture,
source or create and deliver the final product or service;
b) A description of the details of the production and storage facility as to
location, size, layout, cost, ownership structure;
c) A description of the manufacturing process, including materials and
equipment needs and costs;
d) A description of how service will be delivered, monitored and
improved;
e) A description of the relevant accounting, inventory, management
information systems and operating systems that will be put in place;
f) A description of the new companys risk management strategies as it
may face general business risks.
A. Business/Store Location
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Figure ______. Sketch Map of the Proposed Business
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Figure _______. Google Map of the Location
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B. Process Description
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C. Process Flow
Figure ______. Process Flow of the Proposed Business
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D. Property, Facilities and Equipment
Table _____. List of Equipment
Equipment Brand/ Quantity Unit

Specification
Equipment Unit Cost Total Cost Useful Life
Equipment Supplier Address of

Supplier
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E. Labor and Source
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Table ______. Labor and Source
Name Address Contact Number
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F. Business Lay-out
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Figure _____. Front View of the Proposed Business
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Figure ______. Top View of the Proposed Business
Figure ______. Rear View of the Proposed Business
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Figure _____. Side View of the Proposed Business
G. Waste Disposal
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H. Materials/Supplies
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Table ______. Cleaning Materials
Items Brand/ Quantity Unit

Specification
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Items Unit Cost Total Cost Useful Life
Items Supplier Address of

Supplier
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Chapter IV
Management and Administration Plan

a) A description of the ownership structure;
b) A list of the key titles, responsibilities, relevant background,
experience and skills of the new companys would be owners and
operators;
c) A description of how key decisions will be made in the new company;
d) The Personnel Requirement Plan with the skills and qualifications
required;
e) A description of patents, copyrights, trademarks, etc. that the new
company has already acquired, if any.
f) The key government regulations that the company must adhere to
and comply with consistently.
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A. Form of Organization
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Figure ______. Organizational Chart
B. Functions and Responsibilities of Manpower
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C. Qualifications of Manpower
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Chapter V
Financial Plan
This section must contain the following:

a) An executive summary of the financial section;
b) Key assumptions of the new companys financial plan;
c) General projections that includes income, expenses and profit in
tabular form, breakeven analysis, cost benefit analysis, funding needs
and timing of those needs; balance sheet projections of at least 3
years;
d) Income statement and cash flow projections, monthly or quarterly for
year 1 and annually for years 2 and 3; and
e) An appendix containing the details of all of the above.
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Chapter VI
Implementation
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Chapter VII
Conclusion and Recommendation
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Chapter VIII
Appendices
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Chapter IX
Annexes
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Chapter X
References
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Chapter XI
Bio-Sketches of Researchers
Name:
Address:
Email Address:
CP Number:
ACADEMIC BACKGROUND
Elementary
Name of School:
Address:
46
Inclusive Date
Secondary
Name of School:
Address:
Inclusive Date
Tertiary
Name of School: Degree:
Address:
Inclusive Date
MEMBERSHIP and AFFILIATIONS
TRAININGS AND SEMINARS ATTENDED
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PERSONAL INFORMATION
Date of Birth
Place of Birth
Citizenship
Blood Type
Height
Weight
Complexion
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Name:
Address:
Email Address:
CP Number:
ACADEMIC BACKGROUND
Elementary
Name of School:
Address:
Inclusive Date
Secondary
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Name of School:
Address:
Inclusive Date
Tertiary
Address:
Inclusive Date
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Date of Birth
Place of Birth
Citizenship
Blood Type
Height
Weight
Complexion
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Name:
Address:
Email Address:
CP Number:
ACADEMIC BACKGROUND
Elementary
Name of School:
Address:
Inclusive Date
Secondary
52
Name of School:
Address:
Inclusive Date
Tertiary
Address:
Inclusive Date
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Date of Birth
Place of Birth
Citizenship
Blood Type
Height
Weight
Complexion
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Name:
Address:
Email Address:
CP Number:
ACADEMIC BACKGROUND
Elementary
Name of School:
Address:
Inclusive Date
Secondary
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Name of School:
Address:
Inclusive Date
Tertiary
Address:
Inclusive Date
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Date of Birth
Place of Birth
Citizenship
Blood Type
Height
Weight
Complexion
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Name:
Address:
Email Address:
CP Number:
ACADEMIC BACKGROUND
Elementary
Name of School:
Address:
Inclusive Date
Secondary
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Name of School:
Address:
Inclusive Date
Tertiary
Address:
Inclusive Date
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Date of Birth
Place of Birth
Citizenship
Blood Type
Height
Weight
Complexion
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Name:
Address:
Email Address:
CP Number:
ACADEMIC BACKGROUND
Elementary
Name of School:
Address:
Inclusive Date
Secondary
61
Name of School:
Address:
Inclusive Date
Tertiary
Address:
Inclusive Date
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Date of Birth
Place of Birth
Citizenship
Blood Type
Height
Weight
Complexion
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Name:
Address:
Email Address:
CP Number:
ACADEMIC BACKGROUND
Elementary
Name of School:
Address:
Inclusive Date
Secondary
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Name of School:
Address:
Inclusive Date
Tertiary
Address:
Inclusive Date
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Date of Birth
Place of Birth
Citizenship
Blood Type
Height
Weight
Complexion
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Name:
Address:
Email Address:
CP Number:
ACADEMIC BACKGROUND
Elementary
Name of School:
Address:
Inclusive Date
Secondary
67
Name of School:
Address:
Inclusive Date
Tertiary
Address:
Inclusive Date
68
Date of Birth
Place of Birth
Citizenship
Blood Type
Height
Weight
Complexion
69

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UNIVERSITY OF ANTIQUE

College of Business and Accountancy

B. Vision, Mission, Goals and Objectives

Camote de flavore to be known as the leading chips producer Locally by 2028

This business commits to promote local product and provide a

 To let Camote de Flavore be known through advertisement

 To implement combo promo every week preferably market day

 To provide local and healthy products

 To earn P 10,000 sales per month

 To improve market share

 To have have a high return of investment

C. Logo, Its Description and Meaning

Draw your potential business logo, describe every element

D. Tag Lines, Its Description and Meaning

Provide your potential business TAG LINES, describe every

Marketing Strategies, Sales Plan and Projections

A. Description of Product and Services

This section should contain the following:

a) A description of the industry where the proposed company will belong

Sweet potato,locally known as "camote" and scientifically named Ipomea batatas L. is

popularly known as the poor mans crops in the province of Antique

(isweb.pcaarmd.aust.gov.ph). From a more supplemental source of income of small

has 8.6 percent richness when it comes to sweet potato.

This section should contain the following:

This section should also describe the following:

Table 1. Target Market

TYPES OF MARKET POPULATION PERCENTAGE

This section should contain the following:

Table _____. Projected Demand

Market Target Market Demand Share

This section should contain the following:

Table _____. Share in the Supply of Existing Stores

Competitors Annual Sales Share in Supply

b) Demand  Supply Analysis

If there is scarcity, there is a problem that your business plan/feasibility study

Table _______. Comparison of Total Demand and Total Supply

Total Demand Total Supply Difference

This section should contain the following:

Table _____. Projected Sales

Year 1 Year 2 Year 3

Quarter 1 Quarter 2 Quarter 3 Quarter 4

Week 1 Week 2 Week 3 Week 4

Day 1 Day 2 Day 3 Day 4 Day 5

This section should contain the following:

This section should contain the following:

This section should contain the following:

Table _____. Computation of Prices

This section should contain the following:

Figure _________. Sample Tarpaulin

Figure _______. Sample Calling Cards

Figure _______. Sample Flyers

Figure ________. Sample Jingles

Figure ______. Sample Signage

This section should contain the following:

Figure ______. Sketch Map of the Proposed Business

Figure _______. Google Map of the Location

Figure ______. Process Flow of the Proposed Business

D. Property, Facilities and Equipment

Table _____. List of Equipment

Equipment Brand/ Quantity Unit

Equipment Unit Cost Total Cost Useful Life

Equipment Supplier Address of

E. Labor and Source

b) Demand Supply Analysis