Segmentation of customers - using demographic segmentation and sumif functi

Available info
Data gathered on our consumers
Size of Segments
Segments and Criteria
Data for the slide
Useful for the case links
segmentation and sumif function
Data gathered on our consumers back

Name of the Married Kids at

person Age ? Employed Home?
Persona 1 Less than 40 NO YES NO
Persona 2 More than 40 YES NO YES
Persona 3 More than 40 YES YES NO
Persona 4 Less than 40 YES YES YES
Persona 5 More than 40 YES YES YES
Persona 6 Less than 40 YES YES NO
Persona 7 Less than 40 YES YES NO
Persona 8 Less than 40 YES YES NO
Persona 9 Less than 40 YES YES NO
Persona 10 Less than 40 YES YES NO
Persona 11 More than 40 YES YES NO
Persona 12 More than 40 NO YES YES
Persona 13 Less than 40 NO NO YES
Persona 14 Less than 40 YES NO YES
Persona 15 Less than 40 YES YES NO
Persona 16 Less than 40 YES YES YES
Persona 17 More than 40 NO YES NO
Persona 18 Less than 40 NO YES NO
Persona 19 More than 40 NO YES NO
Persona 20 Less than 40 YES YES NO
Persona 21 More than 40 YES NO NO
Persona 22 Less than 40 YES YES YES
Persona 23 More than 40 YES YES NO
Persona 24 Less than 40 YES YES YES
Persona 25 More than 40 YES NO YES
Persona 26 More than 40 YES YES YES
Persona 27 Less than 40 YES YES NO
Persona 28 Less than 40 YES YES YES
Persona 29 Less than 40 YES YES NO
Persona 30 Less than 40 YES YES NO
Persona 31 Less than 40 YES YES YES
Persona 32 Less than 40 YES YES YES
Persona 33 Less than 40 YES YES NO
Persona 34 More than 40 YES YES NO
Persona 35 More than 40 NO YES YES
Persona 36 Less than 40 YES NO NO
Persona 37 More than 40 YES YES YES
Persona 38 Less than 40 YES YES NO
Persona 39 More than 40 NO YES YES
Persona 40 More than 40 YES NO YES
Persona 41 Less than 40 YES YES NO
Persona 42 Less than 40 YES YES YES
Persona 43 Less than 40 NO YES NO
Persona 44 More than 40 YES YES YES
Persona 45 More than 40 NO NO NO
Persona 46 Less than 40 YES YES YES
Persona 47 Less than 40 NO YES NO
Persona 48 Less than 40 YES YES NO
Persona 49 Less than 40 YES YES NO
Persona 50 Less than 40 YES YES YES
Persona 51 More than 40 YES YES YES
Persona 52 Less than 40 NO NO NO
Persona 53 Less than 40 NO YES NO
Persona 54 More than 40 YES YES NO
Persona 55 More than 40 NO YES NO
Persona 56 More than 40 NO YES YES
Persona 57 Less than 40 NO YES NO
Persona 58 More than 40 NO YES NO
Persona 59 More than 40 NO YES NO
Persona 60 More than 40 YES YES NO
Persona 61 Less than 40 NO NO NO
Persona 62 More than 40 YES NO YES
Persona 63 Less than 40 YES YES NO
Persona 64 More than 40 YES YES NO
Persona 65 Less than 40 YES NO NO
Persona 66 More than 40 YES YES NO
Persona 67 Less than 40 YES YES NO
Persona 68 More than 40 YES YES NO
Persona 69 Less than 40 YES YES NO
Persona 70 Less than 40 YES YES NO
Persona 71 More than 40 YES YES NO
Persona 72 Less than 40 YES YES NO
Persona 73 Less than 40 NO NO YES
Persona 74 More than 40 YES NO YES
Persona 75 Less than 40 YES YES NO
Persona 76 Less than 40 NO YES NO
Persona 77 More than 40 NO NO NO
Persona 78 Less than 40 NO YES YES
Persona 79 Less than 40 YES YES NO
Persona 80 Less than 40 YES YES YES
Persona 81 Less than 40 NO YES YES
Persona 82 Less than 40 NO YES YES
Persona 83 Less than 40 YES NO NO
Persona 84 More than 40 YES YES NO
Persona 85 Less than 40 NO YES NO
Persona 86 More than 40 YES YES NO
Persona 87 More than 40 NO NO NO
Persona 88 More than 40 NO YES NO
Persona 89 More than 40 NO YES NO
Persona 90 Less than 40 YES NO NO
Persona 91 More than 40 NO YES YES
Persona 92 More than 40 YES YES NO
Persona 93 More than 40 NO YES NO
Persona 94 Less than 40 YES YES NO
Persona 95 Less than 40 YES YES NO
Persona 96 Less than 40 NO YES YES
Persona 97 More than 40 YES YES YES
Persona 98 Less than 40 NO YES NO
Persona 99 Less than 40 NO YES NO
Persona 100 Less than 40 YES YES YES
Persona 101 More than 40 YES YES NO
Persona 102 Less than 40 YES NO YES
Persona 103 Less than 40 YES YES NO
Persona 104 More than 40 NO YES YES
Persona 105 Less than 40 NO NO NO
Persona 106 Less than 40 YES YES NO
Persona 107 Less than 40 YES YES NO
Persona 108 Less than 40 YES YES YES
Persona 109 Less than 40 YES YES NO
Persona 110 Less than 40 YES YES NO
Persona 111 Less than 40 NO YES YES
Persona 112 More than 40 NO YES NO
Persona 113 More than 40 YES YES YES
Persona 114 Less than 40 YES YES YES
Persona 115 More than 40 YES YES NO
Persona 116 Less than 40 NO YES NO
Persona 117 Less than 40 NO YES YES
Persona 118 Less than 40 NO YES NO
Persona 119 Less than 40 YES YES YES
Persona 120 Less than 40 NO YES NO
Persona 121 Less than 40 YES YES NO
Persona 122 More than 40 YES YES NO
Persona 123 Less than 40 YES YES NO
Persona 124 Less than 40 YES NO NO
Persona 125 More than 40 NO YES YES
Persona 126 More than 40 YES NO NO
Persona 127 Less than 40 YES YES NO
Persona 128 Less than 40 YES NO YES
Persona 129 More than 40 YES NO NO
Persona 130 Less than 40 YES YES NO
Persona 131 More than 40 NO YES YES
Persona 132 Less than 40 YES YES NO
Persona 133 More than 40 NO YES YES
Persona 134 Less than 40 NO YES NO
Persona 135 More than 40 NO YES NO
Persona 136 Less than 40 NO YES NO
Persona 137 Less than 40 YES NO YES
Persona 138 More than 40 NO YES NO
Persona 139 Less than 40 NO YES NO
Persona 140 More than 40 NO YES NO
Persona 141 Less than 40 YES YES NO
Persona 142 Less than 40 NO YES YES
Persona 143 Less than 40 NO NO NO
Persona 144 More than 40 YES YES YES
Persona 145 More than 40 YES YES NO
Persona 146 Less than 40 YES NO NO
Persona 147 Less than 40 NO NO NO
Persona 148 Less than 40 NO YES NO
Persona 149 Less than 40 YES YES NO
Persona 150 Less than 40 YES YES YES
Persona 151 Less than 40 YES YES YES
Persona 152 Less than 40 YES YES NO
Persona 153 Less than 40 NO YES YES
Persona 154 Less than 40 YES YES YES
Persona 155 Less than 40 YES YES NO
Persona 156 More than 40 YES YES NO
Persona 157 More than 40 NO YES NO
Persona 158 More than 40 NO YES YES
Persona 159 Less than 40 YES NO YES
Persona 160 More than 40 YES YES YES
Persona 161 Less than 40 NO NO YES
Persona 162 Less than 40 NO YES NO
Persona 163 Less than 40 YES YES NO
Persona 164 More than 40 NO YES NO
Persona 165 More than 40 NO NO YES
Persona 166 Less than 40 NO YES NO
Persona 167 Less than 40 NO YES NO
Persona 168 Less than 40 YES YES NO
Persona 169 More than 40 YES YES NO
Persona 170 More than 40 YES NO NO
Persona 171 More than 40 NO YES YES
Persona 172 Less than 40 NO YES YES
Persona 173 More than 40 NO YES YES
Persona 174 Less than 40 YES YES YES
Persona 175 Less than 40 NO YES NO
Persona 176 More than 40 YES NO NO
Persona 177 Less than 40 YES YES YES
Persona 178 Less than 40 NO YES NO
Persona 179 More than 40 YES YES YES
Persona 180 Less than 40 NO YES YES
Persona 181 Less than 40 NO NO NO
Persona 182 Less than 40 YES YES NO
Persona 183 Less than 40 YES YES NO
Persona 184 Less than 40 YES YES YES
Persona 185 Less than 40 YES NO NO
Persona 186 Less than 40 YES YES NO
Persona 187 Less than 40 NO YES NO
Persona 188 More than 40 YES YES NO
Persona 189 Less than 40 YES YES YES
Persona 190 Less than 40 NO YES NO
Persona 191 Less than 40 YES YES YES
Persona 192 Less than 40 YES YES NO
Persona 193 More than 40 YES NO NO
Persona 194 Less than 40 YES YES NO
Persona 195 Less than 40 NO NO NO
Persona 196 More than 40 YES YES NO
 back

Number
allocated to Segment Segment - all
the segment Name in one
2 Adult singles Adult singles
4 Mature FamilyMature Family
5 Empty Nest Empty Nest
1 Young Family Young Family
4 Mature FamilyMature Family
1 Young Family Young Family
1 Young Family Young Family
1 Young Family Young Family
1 Young Family Young Family
1 Young Family Young Family
5 Empty Nest Empty Nest
4 Mature FamilyMature Family
3 Supported perSupported persons
1 Young Family Young Family
1 Young Family Young Family
1 Young Family Young Family
5 Empty Nest Empty Nest
2 Adult singles Adult singles
5 Empty Nest Empty Nest
1 Young Family Young Family
5 Empty Nest Empty Nest
1 Young Family Young Family
5 Empty Nest Empty Nest
1 Young Family Young Family
4 Mature FamilyMature Family
4 Mature FamilyMature Family
1 Young Family Young Family
1 Young Family Young Family
1 Young Family Young Family
1 Young Family Young Family
1 Young Family Young Family
1 Young Family Young Family
1 Young Family Young Family
5 Empty Nest Empty Nest
4 Mature FamilyMature Family
1 Young Family Young Family
4 Mature FamilyMature Family
1 Young Family Young Family
4 Mature FamilyMature Family
4 Mature FamilyMature Family
1 Young Family Young Family
1 Young Family Young Family
2 Adult singles Adult singles
4 Mature FamilyMature Family
5 Empty Nest Empty Nest
1 Young Family Young Family
2 Adult singles Adult singles
1 Young Family Young Family
1 Young Family Young Family
1 Young Family Young Family
4 Mature FamilyMature Family
2 Adult singles Adult singles
2 Adult singles Adult singles
5 Empty Nest Empty Nest
5 Empty Nest Empty Nest
4 Mature FamilyMature Family
2 Adult singles Adult singles
5 Empty Nest Empty Nest
5 Empty Nest Empty Nest
5 Empty Nest Empty Nest
2 Adult singles Adult singles
4 Mature FamilyMature Family
1 Young Family Young Family
5 Empty Nest Empty Nest
1 Young Family Young Family
5 Empty Nest Empty Nest
1 Young Family Young Family
5 Empty Nest Empty Nest
1 Young Family Young Family
1 Young Family Young Family
5 Empty Nest Empty Nest
1 Young Family Young Family
3 Supported perSupported persons
4 Mature FamilyMature Family
1 Young Family Young Family
2 Adult singles Adult singles
5 Empty Nest Empty Nest
1 Young Family Young Family
1 Young Family Young Family
1 Young Family Young Family
1 Young Family Young Family
1 Young Family Young Family
1 Young Family Young Family
5 Empty Nest Empty Nest
2 Adult singles Adult singles
5 Empty Nest Empty Nest
5 Empty Nest Empty Nest
5 Empty Nest Empty Nest
5 Empty Nest Empty Nest
1 Young Family Young Family
4 Mature FamilyMature Family
5 Empty Nest Empty Nest
5 Empty Nest Empty Nest
1 Young Family Young Family
1 Young Family Young Family
1 Young Family Young Family
4 Mature FamilyMature Family
2 Adult singles Adult singles
2 Adult singles Adult singles
1 Young Family Young Family
5 Empty Nest Empty Nest
1 Young Family Young Family
1 Young Family Young Family
4 Mature FamilyMature Family
2 Adult singles Adult singles
1 Young Family Young Family
1 Young Family Young Family
1 Young Family Young Family
1 Young Family Young Family
1 Young Family Young Family
1 Young Family Young Family
5 Empty Nest Empty Nest
4 Mature FamilyMature Family
1 Young Family Young Family
5 Empty Nest Empty Nest
2 Adult singles Adult singles
1 Young Family Young Family
2 Adult singles Adult singles
1 Young Family Young Family
2 Adult singles Adult singles
1 Young Family Young Family
5 Empty Nest Empty Nest
1 Young Family Young Family
1 Young Family Young Family
4 Mature FamilyMature Family
5 Empty Nest Empty Nest
1 Young Family Young Family
1 Young Family Young Family
5 Empty Nest Empty Nest
1 Young Family Young Family
4 Mature FamilyMature Family
1 Young Family Young Family
4 Mature FamilyMature Family
2 Adult singles Adult singles
5 Empty Nest Empty Nest
2 Adult singles Adult singles
1 Young Family Young Family
5 Empty Nest Empty Nest
2 Adult singles Adult singles
5 Empty Nest Empty Nest
1 Young Family Young Family
1 Young Family Young Family
2 Adult singles Adult singles
4 Mature FamilyMature Family
5 Empty Nest Empty Nest
1 Young Family Young Family
2 Adult singles Adult singles
2 Adult singles Adult singles
1 Young Family Young Family
1 Young Family Young Family
1 Young Family Young Family
1 Young Family Young Family
1 Young Family Young Family
1 Young Family Young Family
1 Young Family Young Family
5 Empty Nest Empty Nest
5 Empty Nest Empty Nest
4 Mature FamilyMature Family
1 Young Family Young Family
4 Mature FamilyMature Family
3 Supported perSupported persons
2 Adult singles Adult singles
1 Young Family Young Family
5 Empty Nest Empty Nest
4 Mature FamilyMature Family
2 Adult singles Adult singles
2 Adult singles Adult singles
1 Young Family Young Family
5 Empty Nest Empty Nest
5 Empty Nest Empty Nest
4 Mature FamilyMature Family
1 Young Family Young Family
4 Mature FamilyMature Family
1 Young Family Young Family
2 Adult singles Adult singles
5 Empty Nest Empty Nest
1 Young Family Young Family
2 Adult singles Adult singles
4 Mature FamilyMature Family
1 Young Family Young Family
2 Adult singles Adult singles
1 Young Family Young Family
1 Young Family Young Family
1 Young Family Young Family
1 Young Family Young Family
1 Young Family Young Family
2 Adult singles Adult singles
5 Empty Nest Empty Nest
1 Young Family Young Family
2 Adult singles Adult singles
1 Young Family Young Family
1 Young Family Young Family
5 Empty Nest Empty Nest
1 Young Family Young Family
2 Adult singles Adult singles
5 Empty Nest Empty Nest
Size of Segments back
Segments and Criteria back

Age Maried? Employed Kids at Home

Less than 40 YES YES YES
Less than 40 YES YES NO
Less than 40 YES NO YES
Less than 40 YES NO NO
Less than 40 NO YES YES
Less than 40 NO YES NO
Less than 40 NO NO YES
Less than 40 NO NO NO
More than 40 YES YES YES
More than 40 YES YES NO
More than 40 YES NO YES
More than 40 YES NO NO
More than 40 NO YES YES
More than 40 NO YES NO
More than 40 NO NO YES
More than 40 NO NO NO
Number allocated
ot the segemnt Segment Name
1 Young Family
1 Young Family
1 Young Family
1 Young Family
1 Young Family
2 Adult singles
3 Supported persons
2 Adult singles
4 Mature Family
5 Empty Nest
4 Mature Family
5 Empty Nest
4 Mature Family
5 Empty Nest
4 Mature Family
5 Empty Nest
Data for the slide back
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