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IN 7 DAYS
The first principle and perhaps the most important is: The map is not the
territory. This statement originated with a Polish count by the name of Korzybsk
back in 1933. When you experience the world via your senses you make an
internal map of this in your brain. Because this map is shaped by your own
experiences this internal map will never be the same as anyone else’s. For
example if I’m viewing a chess match my internal map will be much different to
the one bobby Fischer forms if he watches exactly the same match. We are
seeing exactly the same things but his breadth of knowledge, understanding of
the game and personal experience will mean that his map will probably be
nothing like mine.
For example imagine you are visiting a third world country. You might be
amazed at the level of poverty. Because it is so different to your own
expectations and experiences you cannot help but be astonished by the level of
deprivation. But imagine instead that you were born into this environment, and
had never lived anywhere else. To you it would seem normal. You would
probably not even notice that there was so much lack or if you did you would
just accept it as being a regular part of life. If you want to communicate with
someone it becomes much easier if you understand their internal map. People
respond to the world according to their internal map. While their behaviour
Another presupposition you will want to take on board is that there is no failure
only feedback. Many people allow themselves to get weighed down with what
they perceive as past failures. But this is really only feedback. For example it is
fact that most successful business people fail in a business venture before finally
succeeding. What separates the successful business person from the
unsuccessful one it to be able to take a business failure as merely feedback as a
strategy this does not work in this context. By taking this information on board
they are able to formulate a more successful strategy
One of the most empowering principles that NLP offers is that Individuals have
all the resources they need to achieve their desired outcomes. By this it means
that while you may not currently have the internal resources that you need to
achieve your outcome. You do currently posses the internal resources to find
the internal and external resources you will require to achieve your outcome.
Next you should understand every behaviour has a positive intent. Even if the
behaviour is non productive it still has a positive intent behind it. This positive
intent is called secondary gain. Take for example a gang member who commits
a drive by shooting. This would seem to have no positive intent. But there is
secondary gain in that he will gain acclaim and recognition amongst his peer. By
identifying the persons positive intent we can find more productive or beneficial
ways of satisfying that intention.
“Seven Days to NLP Success” will look at how you can use NLP to improve your
health. The core principle behind this is the mind and body are interlinked and
affect each other. This is really a pretty simple idea. A healthy mind and body
work together and treat each other.
Finally you will also learn later in the book how to use NLP to improve yourself
and your social position in life. NLP offers a great tool to speed up your success
with the principle Modelling successful performance leads to excellence. If you
want to be great in a particular field and you have you can model someone else
who is successful in that field and achieve the same outcomes they have.
NLP can assist you in all areas of your life. In particular it can help you to
NLP has been described as the study of human excellence and I think that this is
a pretty fitting description. NLP has its origins in the 1970’s when a group of
psychologists began to study successful people to see what it was about their
behaviour that lead to their success. The psychologists in this group were John
Grinder a linguist, Gregory Bateson an anthropologist and Richard Bandler a
psychologists. Between them they were the fathers of the discipline we know
know as Neurolinguist Programming or NLP for short.
NLP is not a static science however and has evolved significantly since then. We
know have a much better understanding of human behaviour and thought
processes and this has been incorporated into NLP. One of the important things
to understand is that we communicate with ourselves as well as communicating
with other people. By using NLP we are able to more effectively communicate
with and persuade other people. As well as this we also learn how to better
communicate with ourselves so that we achieve our desired outcomes.
In Seven Days to NLP Success I have provided you with seven different areas of
your life that you can use NLP to improve. Before beginning to use NLP it is
important that you set out your intention. Your intentions are the outcome that
you want to achieve. Without a clear idea of where we are going it is unlikely
that you will reach your desired distination. If you want to go to the grocery
store then before you leave your house it’s a good idea to know where it is or at
least that you want to actually visit the grocery store. If you just leave your
house and start wandering around you might reach the grocery store but it is
not likely.
So the first question you need to answer is what area of your life is that you
would like to improve? Would you like to a be a more effective public speaker?
Would you like to lose weight? Would you like to make money or increase your
sales?
The key is to knowing your outcome. NLP has the tools to get you there but
you must know what it is that you want to use it for. Some of you may wish to
If this is your first introduction to the world of NLP then you are in for a special
treat. Understanding that there are actual tools that you can use to change any
aspect of your life can be incredibly liberating. Remember the tools are there
for you to use but it is up to you to put them to work.
NLP provides a variety of tools to help you reduce or remove stress and any
fears you may have of becoming ill. Y use NLP to condition a new set of
healthier behaviours to overcome any unhealthy patterns you may have had in
the past. Here is an exercise you can use next time that you are feeling stressed.
You can do this exercise standing, lying down or sitting in a comfortable chair.
Step One: First start to relax your muscles. While you are doing this smile. Even
if you don’t feel like smiling just smile. Hold the smile for at least twenty
seconds. It is important to remember that your physiology is connected to your
internal mood. By mimicking a happy unstressed physical state we can help put
ourselves into that state.
Step Two: Now imagine a place where you feel happy, or perhaps a place you
have felt happy in the past. Possibly it will be somewhere that you vacation. Or
maybe it is the favourite room of your house. Remember that place vividly now
in your mind. See the colors of that place. If you are at the beach, hear the
sound of the water gently lapping on the beach. Try and picture this place as
vividly as possible.
Step Three: Next you will concentrate on your breathing. Take a deep breath,
bring the air all the way down, and then hold for a count of five seconds. One of
the best ways to release tension is to concentrate on your breathing.
Step Four: Now say the words “I feel incredibly relaxed and I feel fantastic”
Keep thinking about the place that makes you happy.
Step six: Repeat the process above for about five repetitions or until you are no
longer feeling stressed. Neuro Linguistic Programming is really about creating
new patterns, and you can achieve this through repetition.
One of the key tenets of NLP is that we have the ability to choose between our
internal states. While we have no control over what happens to us in the
external world. For example you cannot help being hit by another car. You can
choose the mental state that is associated with that external event. If you want
to live a life that is less stressed and is healthier then you need to learn how to
deal with your stressors. Much of the stress that we experience is essentially
self generated. We tell ourselves that we are unable to cope with a particular
situation, or we are unable to achieve a certain target. More often that not we
are the reason for our increased level of stresses. You are in a sense hypnotising
yourself into a stressful state. While this may sound overwhelmingly negative it
is important to understand that is in fact quite empowering. You have complete
control over your own mental states and you can decide how you feel.
NLP can be combined with the power of hypnosis to open up your mind to the
possibilities of a stress free life. Once you are in a relaxed state of mind it will be
possible to make positive suggestions in order to reframe your current mind set.
You are the creator of your current stressed out mindset. But this can be
replaced with a more empowering set of thoughts and behaviours. You will find
that you can create a sense of appreciation where you are grateful for the
things that you have and the opportunities that are available to you. You will
also be able to find greater pleasure in the more simple aspects of your day to
day life. Overall by combining NLP with the power of hypnosis you can live a
healthier and more fulfilling life.
If you are suffering from high stress levels the best treatment is often
hypnotherapy combined with the principles of NLP. When you are in hypnotic
trance you will be able to be treated with regression or recall strategies. These
can help to identify and treat subconscious and pervasive reasons for your
stress. The principles of hypnotherapy are derived from Milton Erikson.
Remember that the overall health of your body is inextricably linked to the way
that you think. By using NLP techniques such as hypnosis, reframing and
anchoring it is possible to install a new set of more positive mental frames. This
will allow you to live a healthier and stress free life.
Probably the first thing I would say about public speaking is that, like most
things it comes down to practice. If you look at the effective public speakers
they usually have one thing in common and that is that they speak a lot. If you
want to be a better public speaker you really just need to start making more
speeches. Very few people start out as great speakers, but almost anyone can
become one if they are willing to practice.
One of the principles that NLP teaches is to start with the outcome in mind. This
is also true of public speaking. Thinking about what the purpose of your speech
is. What do you want your audience to take away from the speech? How do you
want them to respond at the speech? What is the message that you are trying
to get across?
The next step is working on the content of your speech. Remember people all
have different dominant senses. These are Visual, Auditory or Kinaesthetic.
When you are trying to reach you audience there will be people with different
dominant sense. It is important that you reach all these people. Of course there
is no way of knowing what dominant senses a crowd of strangers has. That’s
why you want to mix up your presentation. You want to include visual imagery
such as pictures and slide shows to reach the visual orientated people. You
should vary your pitch for the auditory oriented listeners and have some
element of touch for the kinaesthetic people.
Think carefully about that time, visualising it carefully, hold your body now as
you did then, and think about your breathing, how did you breathe? If you want
to appear confident and energetic, were you standing up right? How you were
head tilted? Visualise exactly what it was like to be in this state. If you haven’t
been in that state, look at someone else, on TV who is in the state you want to
be, and then replicate that state.
Now you want to be able to recall that state just before you need it. In order to
do this you will want to drop an anchor. When you are in the peak of the state,
do something with your hands. Squeeze them into a fist. Or make a ring with
the thumb and first finger. Now relax. See if you can recall the state by doing
the same hand motion. See if it puts you back in that state. If not repeat the
exercise until it is firmly imbedded. Remember with speaking as in all things
practice makes perfect.
The techniques that NLP can teach you will help you to instantly create rapport
with the person that you are talking to. We buy things from people that we like
or that we feel are like us. As a salesperson you will often encounter people
who are quite different to you. The fact is that not everybody thinks the same
way you do. You don’t even have to like the person you are talking with to
create rapport if you use NLP. You also may only have a very small window to
sell something to that client. This is where being able to create rapport quickly is
so important for sales. Once you are in rapport with someone, then you will
have the opportunity to cultivate a relationship with them. But the first step to
sales is always to create rapport.
One of the best ways to match and mirror some one is to first mirror their body
language. While you don’t want to be obvious about this. If the other person
notices you mimicking them, then rapport will definitely be broken. You can
push this further than you might imagine. People don’t think much about their
own body language. So if you observe them, and then start to subtly copy them
it is very unlikely that the other person will notice. Remember the matching and
mirroring technique always begins with observation.
Once you have started to mirror their physical behaviour. Notice the tone of
voice and speed at which they speak. This is very important because if you are a
person who talks very loudly and your customer talks very quietly it is easy to
upset them. It is up to you as the NLP salesperson to adjust your behaviour to
theirs. If this bothers you, remember that there is real power in this approach.
Would you rather be effective and successful? Or act the way you always do and
be unsuccessful? I would say that a successful salesperson will choose the
former every time. So alter first the volume you are speaking to match the other
person. Then either speed up or slow down your speech so that you are
speaking at the same speed as the other person.
Once you have established the same body language and speech patterns as the
customer. Next you want to mirror their breathing. There is something very
important about breathing that reaches us at a very primitive level. If you are
breathing in time with someone you are almost certainly in rapport with them.
Along with this you want to match the other persons overall energy levels. If the
other person is highly energetic then you may need to up your own energy
levels. Generally with sales people it’s the other way around. You are a bundle
of energy and the customer is more reserved. Slow yourself down and operate
at the customer’s energy level.
The great thing is once you have created rapport with someone. Then you can
start to lead the other person. You have to make sure that you have actually
established rapport before you begin leading, but once you have that rapport
Using rapport can help you to establish a relationship with anyone. This will
greatly increase your chances of establishing working relationships with many
different people and as a result increase your overall sales. Remember to create
a relationship first, and then sell. The impact on your sales can be massive.
Make Sure You Are Addressing The Core Issue. When we write our affirmation
we have to make sure that we are addressing the real issue. What you see as
the problem you want to remedy may only be a symptom of a more underlying
problem. For example you may say you want a raise of $50 a week. But perhaps
the real issue is one of self confidence or motivation.
Next you want to write your affirmations in the present tense. For example “I
now weigh 70 kilograms.” Is in the present tense where as “I am going to weigh
70 kilograms” Is not. The difference is important because your mind doesn't
know exactly when this is going to take place, so you maybe waiting a while.
Affirmations have to be about YOU. You cannot write affirmations about other
people. For example “My employees are a hard working, diligent and always on
time.” Instead an affirmation would be more along the lines of “I lead people to
accomplish all that they can with passion and excitement.” Remember NLP is
concerned with SELF Improvement. Change yourself first and the world will
follow.
Use energy in your affirmations. Use words such as passionate, excited, and
delighted. You want your affirmations to have force. Find the words that are
right for you and drive you one. Also remember that your affirmation should be
positive. Never write what you don’t want only what you do want. However if
you are having trouble identifying exactly what it is that you do want. First write
down what it is that you don’t want. For example “I don’t want to be thin.” The
opposite is that you want to be thin and healthy, this is your affirmation.
Next when you say your affirmation use visualisation. In your mind act as if that
state has already come to pass. Your mind cannot differentiate between what is
in your mind and what is real. If you visualise with regularity and intensity then
eventually your mind has no choice but to close the gap between external
reality and your current situation..
One of the first things that you need to understand is that you are responsible
for one hundred percent of the communication that takes place between you
and another person. An important principle in NLP is that the meaning of
communication is the response it elicits It doesn’t matter what you intend
when you communicate with someone. It only matters how it is received. The
response that you receive from your communication is its meaning.
How do you know the right way to communicate? First think about your
outcome. What is it that you want to achieve? From this starting position work
out a plan to effectively relay your message so that this outcome is achieved.
Next if what you are doing isn’t working do something different. This may
seem obvious but so many people aren’t successful in their approach. They
realise that it is not working but they keep on doing it. Look at many peoples
relationships. Couples will argue constantly. They are obviously not getting the
results that they would like, in this case a happy relationship. But they still
continue to communicate the same way towards their partner. Realise this; it is
When you are taking action you want to be in time. But when you want to plan
your time it is better to be in through time. It is important to understand that
the idea of counting time, through the use of a clock, is an abstraction. It
originated in the industrial revolution when it became necessary to keep
workers to a strict timetable. NLP can teach you to manipulate time so that you
can move from in time to through time. While time manipulation is too large a
topic to cover in this ebook I have provided you with some techniques to help
you manage your time more effectively.
Firstly you need to plan and prioritise your work. It really is as simple as working
out what the most important things are that you need to do. What will move
your overall goals forward? And then do those things first. If something is not
moving you towards either your short or long term goals then it is not vital that
you do it.
You need to focus on the task at hand. Work on only one task at a time. Do not
allow yourself to get distracted. If necessary turn off your cell phone and make
sure other people do not disturb you. Start working on the first task on your list.
Work until you complete this task and then move on to the next task. The secret
is to only do one thing at a time and not to think about whatever else may need
to be done.
You also need time to recharge. Make sure that you are taking consistent small
breaks through out the day. There is no point in sitting in front a keyboard and
monitor for hours on end if you are achieving nothing. Give your mind some
time to recharge. Every half and hour get up, make a cup of tea, walk around for
five minutes and then return to work. Also make sure that you establish a good
work/ life balance.
You need to learn how to delegate. There is simply not enough time to do
everything yourself. Think about the tasks that you have to do in a day. Which of
these tasks can only be done by you and nobody else? These are the tasks that
you should do. If there are other tasks that somebody else could do then get
them to do it. Don’t worry about the fact that you could do the task faster than
someone else. What is important is whether that task can only be done by you.
Make sure that the work that you are doing is aligned with your values. It is
important that you are doing work that is important to you. Getting a lot done
will be a lot easier if you are committed to the work.
Think back to times in the past when you have managed your time very
effectively. You are the best judge of how to manage your own time. Think
about what you did at those times which is different to what you normally do.
How was it that you managed to get so much done in such a short space of
time?
One of the major difficulties we face is to move forward even when things are
going very badly for us. It is easy to move forward when the world seems to be
going in our favour. But when we face adversity we often feel resource less and
unable to summon motivation. One of the great things about NLP is that you
can use the technique known as anchoring to quickly bring yourself back into a
state of resourcefulness and confidence. Once you are in this state you will be
ready to tackle what ever challenges you face.
• Firstly get clear exactly about what kind of state you want to be in. One
of the keys to NLP is to be clear about your intentions. How do you want
to feel in your resourceful state? Do you want to be energetic? Do you
want to be calm? Do you want to be confident? You need to know
exactly what resourceful means to you.
• Next think back to a time when you were in that resourceful state. You
need to find a time when you felt resourceful, however it does not need
to be similar to the situation you are in now.
• Finally you want to relive that time now in your mind. Whenever you are
visualising something in your mind with NLP it is important to be very
clear about what it looks like. You need to recall exactly the sight, sounds,
smells and feelings of what that time was like. Give yourself enough time
to vividly recall what it was like. Your image should be like you would see
in a movie. Full of color and sound.
• Once you have achieved your peak resourceful state it is time to set your
anchor. Generally a hand movement makes a good anchor. Typical hand
movements are clenching the fist. Or making a circle with the thumb and
first finger.
Now in the future whenever you need to get back to that resourceful state
simply fire the anchor. Just do the same hand motion that you did at that time
in order to trigger the state. Repetition is key here. You may need to reinforce
the anchor over a period of time for it to stick in your mind.
Another very useful NLP tool when it comes to NLP is modelling. Modelling is
one of the fastest ways for you to achieve success. At its essence it say that if
you do the same things as someone who is already having success in the area
that you want to achieve in, then you can replicate that success. There are many
ways for you to learn new skills. For example you could go to class or read a
book. Bur the fastest way to accelerate the process is through modelling.
NLP offers techniques and knowledge to help you in almost every area of your
life. One of the fantastic things about NLP is that it is a constantly developing
and evolving field. As we learn more about how the human brain works and
what drives us NLP adapts.
Remember NLP is only effective if you put it into practise. Simply reading the
principles found within this book and will not change anything in your life. You
must take action. NLP has the tools change your life in ways that you could only
dream were possible. But you are the only one who can make it happen.