Re.

Frame
Issue : the act of eating has invaded the watching activity creating transitional spaces of combined experiences of those activities in
our urban life
Statement : adapting spatial qualities and elements of typical watching and eating programs into the transitional space to create a
more engaging space for those activities

Adriel Nathanael Purba

1906423220
Background
Movies : Watching Activity

Yearly released movies in theaters in the video streaming app revenue in theatrical window (how long a movie is shown in theaters)
US the U.S

29 Oct 22 Nov
1996 1995

21 June 1 Oct
2019 2019

NETFLIX customers in Indonesia introduction of DVD

Number of theater sites 16 days PVOD
2017-2020 6 months (itunes, etc)

(thousands) 1,5 month DVD

1000 pre-pandemic
paid tv/stream
74
days
800
pandemic
customers

600
trolls world tour
April 10,
400
2020

it only gets 200

heightened by the
pandemic, where
people experience 0
2017 2018 2019 2020 year
the machine in
isolation

highest rise in customers number

Devices used most for streaming

global thailand italy columbia s.africa poland

Signup

Viewing
hours

places people accessing wifi

Genres most watched

people’s activity while using the internet

TV
Computer

Handheld gadgets
Emulating the experience of watching in the cinema

average screen sizes sold in the U.S

signup Viewing Viewing

1 month 6 month

25%
more advance speaker systems

70%
40%

30% 15%

10%
5% 5%
usually watches in the dark

People would cater more towards the TV (70%) People trying to emulate the
experience of watching in
the cinema in other spaces
(their homes, etc)

“..streaming customers value theatrical release..” - former Disney executive Mark Zoraldi and national
association of theatre owner Patrick Corcoran
“..it eventizes a movie..it’s a shared experience..”
Wifi Create Space

Wifi in restaurants Wifi in cafe

Instead of certain architectural elements, Wifi became the one that
forms space, because people would stay and do the watching activity
anywhere as long as they have wifi and the places for watching doesn’t
always have to be inside/interior like typical cinema, or our own home.
As many of the places mentioned here (restaurants and offices) have
adopted more integration with open space ( office, schools, etc). Even
spaces outside buildings, or near roads, can be a watching space

Twitter data scrape - 86 tweets with the

key word “streaming di taman (nature)”

Wifi in office Wifi Outdoors

good view, open, refreshing air,

comfortable temperature, dense social
interaction

= park
= road
 Adriel Nathanael
Food in Movie Theater (exploring the origins of the notion of eating while watching)

the food stalls are usually placed the food concessions is bright,
eating while watching at the
at the front of the cinema, while colorful, with glass/transparent
cinema has become a staple,
the theaters itself are tucked materials to show the food from all
not only as a culture of movie
away down long, dark, angles, while the theaters is dark
going experience, but also
hallways.so you are forced to (often black or brown), and enclosed,
because of the design of the
walk past the food to get to the so the food are both visually and
movie theater itself
theaters physically taking over the space

contrast between the food and theater

food stalls

extend and enrich these social

interactions even more

potentially more these factors help build the image/culture of

viewers more duration of doing
both the activity in eating while watching movies (similarly, the
question (watching and viewers try to replicate the experience of
eating) watching while eating in their own homes
Mapping Watching and Eating Behavior
Tripadvisor highest rated cinemas
some of the favorites based
on how close it is to eating
places (subjective review)
mostly located towards
center/south jakarta
citra
emporium
Cineplex list of cinemas
Equally distributed, shows that
movie theaters are still used
by people from different
backgrounds
djakarta
Mostly towards
facilities such as
audio or visuals of
the cinema
people eating while watching a study done by University
of Houston associate
professor Temple Northup
= action
Eating has always been connected to watching activity -
although mostly in how after finishing watching something,
eating became a break from it (such as how shown in the = drama (sad/heavy
tripadvisor website, the website suggests the cinema as atmosphere)
well as eating places close to it, and the cinema is rated on
how close it is to good eating places as one of the criterias) action content made viewers eat
this connection is heightened because of the versatility of twice as much (98%), while sad
watching through the machine, Thus, the eating activity
content like dramas, etc, made
also shares the transitional spatial qualities that watching
activity has. them eat 55% more than usual
Watching and Eating affecting space requirements
body movement
a study done by University
of Houston associate
professor Temple Northup
Wifi Create Space
directional
(isolates)
omni-directional
(incorporates) reaches
receives

= action added by
eating

= drama (sad/heavy
atmosphere)

action content made viewers eat the one that unites these experiences and enriches
twice as much (98%), while sad them is body movement
content like dramas, etc, made
them eat 55% more than usual

Analyze the movements in movies, as the basis on how it can

affect movement of a person, and their experience of the
space

The atmosphere of the movie being watched affecting the

experience/activity of eating
 Adriel Nathanael
Defining Genre by Movement of Character in Space and Time
action romance-comedy mystery-thriller
“expendables series” “500 days of summer”,”that awkward moment” “mindhunter”

characters does many, fast-paced characters does regular characters does regular movement,but time
movement with long time spent in movement, with shorter time spent spent on each location is longer, to build
each location in each location. often segmented tension and the plot
by montages

fantasy sci-fi drama horror

“bladerunner series” “before sunrise series” “conjuring” “it”

characters does regular movement,but time

characters does regular and fast-paced characters does regular movement,but time spent on each location is the longest (even
movement,but time spent on each location is spent on each location is longer (than longer than mystery), to build tension
longer (than comedy) focused on building fantasy/sci-fi) focused on the relationships
atmosphere of the world
 Adriel Nathanael
Eating Movement in Space (finding eating scenes in movies that takes place in an urban setting of public and private)
action romance-comedy mystery-thriller

free to move between many even though have freedom to

tables while eating, interacting move (similar to action) but
with other people. It can be characters generally stay in
between lightheartedness the light tone and feel of the movie is one place to focus on the
(with people moving about) communicated in the lightness of eating. mystery and plot
and tense atmosphere (where eating while doing other activities
people stay in 1 place) (walking/travelling different places, etc)

500 days la la land mindhunter

expendables 2
of summer
 Adriel Nathanael

fantasy sci-fi drama horror

usually show a bigger scale of the

world that is being inhabited intimate, potentially be the backdrop intimate, adds to the claustrophobic /
of the main conflict isolated atmosphere

blade runner 2049 before midnight IT 2

 Adriel Nathanael
Overlay
action romance-comedy mystery-thriller

functions only as extras, either at the can enrich the scene, act as background, give
beginning or end a sense of place on every new location

fantasy sci-fi drama horror

the intimate activity of eating can be the

eating can be used for world-building, thus can eating in horror can be used to develop the
backdrop of the main conflict between
often be the center of attention in certain characters that are being terrorized, so only
characters
scenes takes up a short amount of time
 Adriel Nathanael
Movie Overlap

sicario (action, mystery-thriller)

inception (action, sci-fi, mystery)

movie to reality Adriel Nathanael

action cafe romance-comedy street vendors

mystery-thriller restaurant

outdoor cafe/restaurants

fine dining

drama fantasy & sci-fi food court

home

horror
 spatial requirements of eating and watching

spatial arrangement sensory experience

focal point = defines the

Intimacy = defines the intimacy focal point kind of visual attraction
qualities of the space (comfort)
intimacy (comfort)
spatial arrangement

Metropole XXI

freedom to move, and to eat restricted movement, for long

= TV (stationery, or while duration
= the act of eating moving/doing other activities)
= short duration
= long duration

movable dwelling
freedom of movement element

space that allows mobility

intimacy (comfort)

sensory experience

proximity to other areas

(with different functions)

sound and visual sound connection to the

connection to the movie movie being played
being played
focal point
spatial arrangement

overall area of eating has 1

main point of focus (instead of
small groups) (the cooking
activity) and individual focus of
the food being eaten

each designated area for eating has

a specific focal point
(the person facing each other and
the food)
focal point
sensory experience

lighting (directional)

just like netflix has different thumbnails depending on what genre we

watched , same with library - in its arrangement of movies/books
people can experience (giving the same sense of limitless options
and a sense of discovery whenever finding something new they
like/dont like)

surround sound
(omni directional)
 Conclusion
the main attraction in the main attraction in
watching/eating with machine flexibility conventional watching/eating

allows different variations

Atmosphere
created by :
intimacy focal point
-ambience of
(comfort)
dense public
activity and
interaction
Watching as the main
and only activity

“..streaming customers value theatrical release..”

Watching as a
background (secondary
activity), for other
activities
“..it eventizes a movie..it’s a shared experience..”
Watching while - former Disney executive Mark Zoraldi and national
doing other association of theatre owner Patrick Corcoran
activities

Atmosphere
created by :
-lighting
-sound
-scale

living with machine watching “experience” in the cinema

Issue and Statement
Issue : the act of eating has invaded the watching activity creating transitional spaces of combined experiences of those activities
Statement : adapting spatial qualities and elements of typical watching and eating programs (such as cinemas and restaurants) into
the transitional space to create a more engaging space for those activities

people still crave a rich experience (of

watching and eating as a sequence of spatial
experience, entering a specific space
(open,public)
social interaction, and overall
atmosphere and spatial elements) like
the theaters and restaurants, combined
with the flexibility of watching and eating
through the machine
freedom in watching and eating, with
various transitional spatial experience
(inside, outside, in between)

cinema
walking
space
became
smaller, as
deeper
towards the
theater restaurant

food stands even lighting

brightly lit
transparent
material

sound-reflective
material
smell of
neutral food
colors
the road/parking
outside = eating
= watching

boring-monochrome
typical progrmas
Supporting Theory

Juhani Pallasma theory on multi-sensory experience “eyes of the skin” - 1996

interaction of senses in experiencing our surroundings

directional
(isolates)
omni-directional
(incorporates) reaches
receives

focus more and more on

vision (almost ignoring the
other senses). Producing
a flat experience of our added by
surroundings eating

the one that unites these experiences and

enriches them is body movement
Defining Transitional Spaces

define the transitional

spaces between eating
and watching through the
senses + movement

Because movement (as

mentioned earlier) is the
one that ties all those
senses in certain
sequences of spatial
experiences
Framing

movies people
activity
searching

watching eating

movies people activity

searching searching
 frames leading to frames people
other spaces activities

transparency void/solid
framed by multiple programs

Physical
access

transparent

translucent

lines pattern
Movie space based on genre

horror rom-com

solid boundary solid boundary

translucent transparent

shadowy, Open,
silhouette, lighthearted
mysterious
atmosphere
entrance

Seating area
Leaving large empty arranged more to
space in the middle face each other

The only part that is

shone by the spotlight is
the middle, making the placed in the middle,
other people watching where other seating
visually unclear, giving a might not be
mystery feeling comfortable, making the
room more perfect for
couples (2 people)

Placed in the far side of the entrance, not enticing for

the third people that enter, and its much closer to the 2
seats, uncomfortable distance for strangers
 blockbuster drama

intimate atmosphere (drama

movies)
frame (cast shadow patterns,
give a pleasant lighting) (not too
public like the transparent, but
not too enclosed like the
horror/translucent)

entrance
eating in the middle of
open, large scale
movement (public)
Similar to romcom, where it
encourages only 2 people
at a time to give a more
intimate experience
semi in-out
eating

usually show a bigger scale of the

world that is being inhabited

sci-fi, fantasy, action

Eating surrounding (invading) the watching

because eating and watching horror

invade each other , i placed the rom-com
eating space surrounding the
watching, and sharing the same
physical qualities, such as space,
openness, or boundaries,

Area between
the tables are
wider, and
covered in dim
lighting
drama
blockbuster

Based on earlier
foundings of Twitter data
scrape - 86 tweets with
the key word “streaming
di taman (nature)”

good view, open,

refreshing air,
comfortable temperature,
dense social interaction
 translating the vertical transition of a
-the stairs of the cinema (vertical transition) became cinema (watching invading the circulation)
one of the experiences people most often relate going
to the movies to
-it makes watching movies on a large screen with many
people comfortable (with the viewing positions)

vertical transition, each increased level/height

expands to spaces for dwelling where the stairs is expanded than
normal, allowing for it not only be a
circulation, but also dwelling space
Library - searching space
the library gives the similar sense of “endless
discovery/searching” as the machine, by laying
out an array of options that teases what is inside large scale

searching

you can see the range of options (the things you can
potentially see) but you shouldn’t see the beginning and
ending of those options at first glance d
en

ing
ginn
be

framing
giving a peek into the deeper part of the space
encourages movement intrigue the viewer, and give the feeling of
constant new discovery
Scenario
Creating a space that integrates watching, eating,
and searching space, by giving a variety of sensory
connection (visual, hearing, smell, touch) and
movement. Arrange to form intersections of public
and private space, giving the sense of flexibility
that watching/eating through the machine have,
while also creating a more complex and engaging
atmosphere that the machine lacks
Site Integration
Site - Urban Fabric

Transportation Route

residential

parts of jakarta with the

most amounts of offices
(corporate, co-working,
rental)

LRT

N
residential

Mt Haryono Street , RT.3/RW.2,

Cikoko, South Jakarta City, Jakarta
 pedestrian circulation

car c
ircul
ation
main
sourc
e of s
ound

placing the building further from the main street,

using vegetation as noise buffer
 N N

Trees to blocked visuals

and avoid interruption of
main circulation by the
service circulation

Areas that are exposed to afternoon sun (much

hotter temperature), need more vegetation
coverage inside the building itself

Areas that are exposed to morning (cooler

compared to afternoon sun) does not need
anymore vegetation to be planted. The vegetation
around the site is already enough
Program
Programming
Visual Connection in Programming
Scenario on Site
preserving the initial spatial
main street open eating space
experience depending on which
area the people enter from
Both are open and loud noises and dense
public activities, the open eating space is
the more subdued atmosphere
Searching residential
Both are equally quiet. Residential are
usually quiet compared to the main road,
with less dense public activity. Similar to
the searching space, which is closer to a
library/reading space, a very quiet,
enclosed space
Conceptual Section 1

watching space

No matter from which entrance (residential

or main road) people would have at least a eating searching
visual connection towards the main eating
space and reading/searching space
Conceptual Section 2
Site Plan

residential

= LRT

N
 B

main circulation
car parking lot
B

A
Pedestrian circulation
from residential area
Ground Floor Plan

N
2nd Floor Plan

toilet
+4.00

watching space
B +4.00 B

A A

2nd Floor Plan

Scale 1:100 N
3rd Floor Plan

B B

library
+8.00

A A

restaurant
+8.00

3rd Floor Plan

Scale 1:100 N
Section A

rom-com
solid
boundary
transparent

this section represents more on how the vegetation is used to create the transitional experience (bringing the outside nature into the building, as well as many visual connections to the surrounding vegetation) and other qualities such as lighting in the space
Section B
drama
Partial Watching Space + Eating Space
 horror

drama

blockbuster rom-com
 intimate atmosphere
frame (cast shadow patterns,
give a pleasant lighting) (not
too public like the
transparent, but not too
enclosed like the
horror/translucent)

comedy drama
Framing (entering the site)

residential area

main road
N

From the main road

From the residential

Framing - invoke curiosity, by hiding certain parts and framing others
frames leading to other spaces
framing by multiple
programs
framing to direct
movement

volume
drama film -> watching space =
enclosed by frames

block out some of the views of certain

programs (in this case, the restaurant in the
first floor) so people would focus more on the
framed library in the middle
To the horror area

frames people
activities

passing through the restaurant, completely blocked of, making Frames started to punch through, giving view to some parts of
the viewer to focus more up towards the stairs to the horror area the restaurant, although still blocking most of it (adding that
sense of intrigue), enticing whether the viewer wants to
continue up, or go inside the restaurant

void/solid

transparency

transparent

lines pattern

Physical
translucent access

Frames started to punch through, giving view to some parts of the

restaurant, enticing whether the viewer wants to continue up, or
go inside the restaurant
Towards the frame restaurant

reading space reading space

watching space

Giving multiple snippets of the space around the main restaurant.

Giving multiple snippets of the space around the main restaurant.
Enticing visitor to either go to the restaurant, or through the restaurant
Enticing visitor to either go to the restaurant, or through the
and into those space
restaurant and into those space
library (searching) framing

= openings showing
surroundings giving the
transitional (between inside
and outside) atmosphere

Path straight ahead as the main guide. While the

book shelves covered parts of the branching
paths, only showing small view of the path,
engaging the viewer to follow different paths
Frames within frames reveal parts of
the library, enticing the visitor to
explore deeper into that area

Guided by the angular path, the angles

emphasized certain directions on
where to go
The book shelf divides a large area into
2, giving clear directions and options to
explore each area first
Vertical void connection, entice the
areas that are wider, and allowed for more free roam,
visitors to also visit and explore the top
are framed by the gaps in the book shelves, enticing
part of the library
visitors to go through the gaps, moving towards the
area that is being framed
Small scale framing and dwelling
table

chair

book rack

it became furnitures and elements that

accommodate people’s movement and posture
 large scale

d
en

ing
ginn
be

framing
Structure
 Punctured Framing walls
Column = 60 x 60 cm
Beam = 30 x 60 cm

brick walls
20cm thick

concrete column
60 x 60 cm column and beam (rigid frame) structure

concrete column
40 x 40 cm

concrete beam
30 x 60 cm

concrete beam
20 x 40 cm
Material

brick walls

wood planks
(darker color)

varnished wood
planks
3 different grid arrangements
Utility
Clean Water, Rain Water, Grey and Black Water

-Grey water to be
distributed directly to city
drain
-Black water to be
treated (sewage
treatment plant) and
then distributed to city
drain
Detail on Vegetation
-Vegetation (besides used as shading) absorbs the rain water, stored to the rain water tank
-with integrated sprinkler system reducing the need to water the vegetation manually

vegetation detail
 Electrical

2nd floor

LP
MCCB 1st floor

The mechanical system divided into each unit of

MCCB (moulded case circuit breaker). The
individual light panel located on each floors, and
PLN each tower has 1 MCCB unit located on 1st floor.
LVMDP

Generator
(backup)
Mechanical

OUTDOOR UNIT
SPLIT
SYSTEM
blowers
on each
floor
INDOOR UNIT

casette
VRF
Fire Safety and Transportation (circulation)

-Water pumped from the pump room to the hydrants on each floor
-building mostly open area, no need for smoke room
-wide area for evacuation circulation (main stairs) and close to the
assembly point

assembly point