Research

Preface
Classroom teaching helps the student by making conceptual base clear, but on the
job training is a way, which helps the students to get the applied knowledge of the
concept. Normally the students are not aware of the actual requirement of practical
field, keeping in view this fact; a system of summer training has been established
to make the students acquainted of actual difficulties that are to be faced in the
demanding corporate sector.

Summer training at J.K CEMENT, has given me a great experience. I was

required to prepare a training report on the topic “Study of consumer behaviour
on J.K Cement and factors affecting its purchase”. The managers of the entire
department helped me a lot to prepare this report.
 Table of Contents

SL.No. Topics Page No.

1 ACKNOWLEDGEMENT

2 EXECUTIVE SUMMARY

3 RESEARCH OBJECTIVES

4 SCOPE OF THE STUDY

5 COMPANY STUDY

6 REVIEW OF LITERATURE

7 RESEARCH METHODOLOGY

8 DATA INTERPRETATION AND ANALYSIS

9 FINDINGS

10 QUESTIONNAIRE

11 RECOMMENDATIONS

12 LIMITATIONS

13 CONCLUSION

14 BIBLIOGRAPHY