A Smart ERP Services Case Study

Case Study - SRM Implementation

Challenges
»» Listening was notoriously manual, error-prone and produced bad data
»» Listening was just limited to monitoring with NLP - lacked advanced capabilities like Boolean and LSA
»» Being point solutions, these companies had no other offerings from CX perspective like DMP, Marketing
Automation, Sales CRM and Service CRM
»» With these point solutions, the 3rd party integration was supremely limited
»» As the client scaled up over a period of time, their existing contracts with these point solutions got three
times more expensive over the past three years

Benefits
»» Unified and integrated platform: Oracle SRM has an eye towards the future and is the only solution
ready to meet today’s social media management needs.
»» Deeper Listening Capabilities: Oracle SRM listens across the social world with access to 700+ million
messages daily. Only Oracle offers Latent Semantic Analysis (LSA) - an advanced technology that cuts
through the noise to discover contextual meaning.
»» Global Social: Oracle SRM delivers robust global capabilities, including localized UI in 31 languages and
advanced listening in 19 languages. It also has growing global data sources, including some niche networks
in China and Latin America.

Client
The client is a full service advertising agency founded in Dubai in 2004. It is known for its creative advertising
strategies, effective branding, digital marketing and media buying.

Smart ERP Solutions | 4683 Chabot Drive, Suite 380 Pleasanton, CA 94588 | © 2017 Smart ERP Solutions, Inc. All rights reserved
www.smarterp.com | 925.271.0200 | sales@smarterp.com
Value Proposition
»» With strong relationship in place between Oracle
and the client, we were able to demonstrate some
strong Oracle differentiation vs competition.
»» SmartERP and Oracle played a key role in presenting
the value of Oracle’s world-class SRM platform.
»» SmartERP has a strong bunch of bright-eyed Oracle
SRM enthusiasts. Therefore, SmartERP’s UAE-based
consulting DMCC is rated high when it comes to
SRM implementations. We leveraged the value and
skill set needed to successfully roll out this one-to-
many SRM roll out for client’s end customers.
Smart ERP Solutions | 4683 Chabot Drive, Suite 380 Pleasanton, CA 94588 | © 2017 Smart ERP Solutions, Inc. All rights reserved
www.smarterp.com | 925.271.0200 | sales@smarterp.com
About SmartERP
SmartERP is a new generation software services company
focused on providing both end-to-end PeopleSoft
solutions using proprietary methodologies, and
real-world business experience in assessments,
implementations, upgrades, support, and maintenance.
SmartERP’s model and methodologies are geared to ensure
that our customers achieve the highest value at the
lowest cost. Our PeopleSoft experience, mature delivery
model and technical competencies make SmartERP the
ideal partner for your strategic initiatives.
At SmartERP, we incorporate flexible tools and
methodologies with extensive industry and technology
domain experience to successfully deliver the highest
quality work on time and on budget.