GEN Z AND THE RISE OF INFORMATION
TECHNOLOGY
GENERATION Z
 Born in the mid-2000s (1997-2012)
 Has been using the internet for a very young age
 The first to be born into a time that technology
existed
IMPACT OF TECHNOLOGY ON GENERATION Z
POSITIVE
1. Increase Commitment on Social Cause
- Genzers are more aware of what is
happening in their community as well as
global issues.
2. Better Employment Aspect in the Future
- Genzers are ultra tech savvy, which could
create more job opportunities in the future.
3. Access to Information
- With the abundance of information online,
Gen-Zers may end up making better
decisions.
NEGATIVE
1. Low Self-Esteem
- Limiting outdoor activities and spending
more time on social media has been linked
to depression and low self-esteem.
2. Lack of Confidence
- As self-esteem decreases, genzers are likely
to face confidence issues.
3. Risk of Cyberbullying
- The development of social media has
exponentially increased the rate of
cyberbullying all over the world.
GENERATION OF TECHNOLOGY USERS
TECHNOLOGICAL DEVELOPMENT
 Generation Z spends an average time of 3 hours
and 38 minutes online on smartphones, almost
50 minutes longer than the average Internet user.
 Having 24/7 access to the world’s information
has rewired how Gen-Z networks, problem-
solves, communicates, learns, buys, and
ultimately how they will show up in the
workplace.
 Gen-Z points to a different phenomenon: Tech
Dependency. Leaders in the workplace and
marketplace can use this knowledge to help
Gen-Z as employees, unlock their potential as
customers, and increase trust across generations.
CATEGORIES OF TECHNOLOGICAL
DEVELOPMENT
1. Communication- the sending and receiving of
messages.
2. Construction- the design and development of
new buildings and structures.
3. Energy- the power/ fuel of technology. The
“food” of technology. All other areas depend on
it.
4. Manufacturing- the design and development of
products.
5. Transportation- the movement of people or
goods, using car, truck, airplanes and trains.
6. Bio-related Technology- technology related to
life. This include all technologies in medical
field.
INTRODUCING TO COMPUTING
COMPUTER
- An electronic device, operating under the
control of instructions stored in its own
memory.
DATA
- Is the raw, unprocessed facts. When data is
processed it becomes information.
- Digital Data is stored electronically in file
formats.
INFORMATION PROCESSING CYCLE
Collecting Data – Processing – Producing Information
COMPONENTS OF COMPUTER
COMPUTER HARDWARE
- refers to the various electrical, electronic,
and mechanical components that make up a
computer.
TYPES OF COMPUTER HARDWARE
1. Input Device
- Allows you to enter data into the computer.
- It also translates data into computer
language.
2. Output Device
- Translate computer data into information
usable by the user.
3. System Unit
 -Case that contains the electronic components - Companies have used these methods for
of the computer that are used to process many years to reach consumers and motivate
data. them to make purchases. Up until very
4. Storage Device recently, these marketing and advertising
- Holds data, instructions, information, and styles were very effective and helped
programs even the power is off. businesses just like yours make a profit.
5. Communication Device
TYPES OF TRADTIONAL MEDIA
- Enables a computer to send and receive data,
instructions, and information to and from 1. Television Advertisement
one or more computer or mobile devices. 2. Radio Advertising
3. Print Advertising
COMPUTER SOFTWARE
4. Direct Mail Advertisement
- Also known as program, tells the computer 5. Door-to-Door Sales
what tasks to perform and how to perform 6. Billboards and Off-site Signs
them. 7. Banner Advertisement

TYPES OF COMPUTER SOFTWARE NEW MEDIA

1. System Software - Is any media that delivered digitally.

- Enables application software to interact with - Any internet-related form of communication
the computer hardware. is considered new media.
- Background software that helps manage - Has developed into a vastly complex form of
resources. communication.
- Collection of system program. - Also known as digital media.
- Types of computer software (operating
TYPES OF NEW MEDIA
system, utility software)
2. Application Software 1. Website
- Applications that are commonly used by the 2. Blog
user 3. Email
- These applications are commonly used in 4. E-book
our everyday lives. 5. Social Media
6. Music and Television
CATEGORIES OF COMPUTER 7. Streaming Services
1. Personal Computers 8. Virtual and Augmented Reality
2. Mobile Computers/ Devices ADVANTAGES AND DISADVANTAGES OF
3. Game Consoles TRADITIONAL AND NEW MEDIA
4. Servers
5. Supercomputers ADVANTAGES OF TRADTIONAL MEDIA
6. Wireframe
- It is a trusted source
7. Embedded Computers
- It has real world communication
INTERNET AND TRADITIONAL MEDIA - No need for internet
- Can be reached easily
TRADITIONAL MEDIA
- It is available for everyone
- Any form of mass communication available
ADVANTAGES OF NEW MEDIA
before the advent of digital media
- These includes television, radio, newspaper, - It has a wider range of sources
books, and magazine - Works better for busy people
- Includes mostly non-digital advertising and - Communicating with more people
marketing methods. - Has more audience
Why Traditional Media is still used by companies as a - Valuable business and education tool
marketing method?
DISADVANTAGES OF TRADITIONAL MEDIA
- Has less audience
- Hard to get information from
- Lack of encouragement to talented artists
- Biased news or opinions
- Takes a long time to get fresh news
DISADVANTAGES OF NEW MEDIA
- Lack of real-world communication
- Not reliable source
- Not controlled
- Cyberbullying and plagiarism
- It is expensive
UTOPIAN VISIONS OF THE INTERNET
WHAT IS UTOPIA?
- An ideally perfect place, an impractical
scheme, modeled on or aiming for a state
which everything is perfect; idealistic.
- An imagined community or society that
possess highly desirable or nearly perfect
qualities for its citizen.
- Sir Thomas More (1561 book Utopia)
UTOPIAN VIEW OF TECHNOLOGY
TECHONOLOGICAL UTOPIANISM
- Is any ideology based on premise that
advances in science and technology could
and should bring utopia, or help to fulfill
one or another utopian ideal
- an ideal society, in which laws, government,
and social conditions are solely operating for
the benefit and well-being of all its citizens
- does not disregard any problems that
technology may cause, but strongly believes
that technology allows mankind to make
social, economic, political, and cultural
advancements.
- Views technology’s impacts as extremely
positive.
VARITIES OF UTOPIAN VIEWS
1. Ecological Utopia – a traditional way of life that
is more in harmony with nature. An organic way
of life.
2. Economical Utopia – an equal distribution of
goods, frequently with the total abolition of
money, and citizens only doing work which they
enjoy and which is for the common good.
3. Political Utopia – everyone is getting along
regardless of race, culture, and political beliefs.
A world without war.
4. Religious Utopia – harmony, peace,
understanding and enlightenment.
5. Science and Technology Utopia – set in the
future.
DYSTOPIAN VIEWS OF THE INTERNET
WHAT IS DYSTOPIA?
- An imaginary place or state in which the
condition of life is extremely bad, as from
deprivation, oppression, or terror.
- An imagined world or society in which
people lead wretched, dehumanized, and
fearful lives.
- Present a world in which oppressive societal
control and the illusion of a perfect society
are maintained through technological control
VARITIES OF DYSTOPIAN VIEWS
1. Society – people referred to as number, people
are cloned, they are uniform and loss
individuality. People are required not to excel
and lose their competence. It has a Class
System.
2. Social Groups- concept of religion under attack,
and concept of families no longer exists.
3. Nature – frequently urban, all characters
separate from any contact with nature, and
people are conditioned to be afraid of nature
4. Politics - governing class is hedonistic or
shallow, negative consequences, oppressive
pessimistic views of governing class – brutal,
uncaring.
5. Economics – black markets for goods that are
difficult to get., governing class controls
everything, big business have control and are
corrupt.
BROADCAST MEDIA AND THE MUSIC INDUSTRY
BROADCAST MEDIA
- Involves electronically and simultaneously
sending information containing signals, print
messages, and audio or video content to a
vast group of recipients using television,
radio, newspapers, magazines, and digital
media, including the internet, emails, and
texts.
WHY DOES BROADCAST MEDIA STILL WORK?
 1. Still Relevant - It is relevant in the sense that we select and manage the supporting musicians and
still rely on the internet for information, ideas, technical staff. Creates the contracts and project
services, and exclusive topics. budgets to present to the record companies, and
2. Broadcast Media is Timely - Broadcasters, are personally responsible for project completion
anchors, DJ's play a vital role in distributing the and delivery.
information that is currently happening inside
INTERNET AND INTERPERSONAL
and outside of the country.
COMMUNICATION
MUSIC INDUSTRY
INTERPERSONAL COMMUNICATION
- Refers to all parties involved in the
- Is the process by which people exchange
production, performance, recording,
information, feelings, and meaning through
promotion, and management of music’s
verbal and non-verbal messages.
lucrative market.
- It is face-to-face communication.
HOW DOES MUSIC INDUSTRY WORKS?
TYPES OF INTERPERSONAL COMMUNICATION
 Music Industry works through a network of
1. Verbal – is a major means by sending messages.
partnerships between companies and individuals
2. Written – faxes, letters, emails and text
on the music creation side. Such as singers,
messages.
songwriters and producers.
3. Non- Verbal – is less commonly used. Allows
 The customer facing streaming platforms,
people without hearing to be connected to the
venues and public performances.
community.
BENEFITS OF TECHNOLOGY IN MUSIC
ELEMENTS OF INTERPERSONAL
INDUSTRY
COMMUNICATION
1. Allow musician easy access
1. Sender – it is the encoder or source of the
2. Increase the revenue of the industry
message.
3. The use of sophisticated instrument
2. Message – include any aspects of
4. Resolution of conflicts
communication in which individuals give
WHO ARE THE PEOPLE UNDER THE MUSIC meaning.
INDUSTRY? 3. Channel – the medium in which we
communicate our message
1. Creative Professionals – the heart of the music
4. Receiver – the individual who decodes and tries
industry
to understand the source of the message.
2. Performance Professionals – include everyone
5. Feedback – it is the response to the message
who makes recording or live performance. This
6. Environment – the context or situation where
includes the main star, all supporting musicians
communication occurs and affects the
and vocalists, and the staff
experience.
3. Starring Performers – who sing or play
7. Noise – anything that interferes with the
instruments to create the music that moves us
message.
4. Support Performers – are vocalist and musicians
who provide additional music support for the INTERNET COMMUNICATION
starring performers.
5. Support Staff – persons that sets up equipment - The sharing of information, ideas, or simply
or handles details necessary to create a words over the World Wide Web or the
successful recording sessions or live Internet.
performance. INTERNET COMMUNICATION VS
6. Business Professionals – include everyone who INTERPESONAL COMMUNICATION
handles the money and deals.
7. Producers – bring all the elements of crafting a ADVANTAGES OF INTERNET COMMUNICATION
musical recording or live performance together.
- Versatility
They scout new artists or contract existing stars,
- More confidence in Speaking
select the songs from a publisher’s catalog, and
 - Well-documented - Feelings of Euphoria when using the
- Growing Community Computer
- Inability to Prioritize or Keep Schedule
ADVANTAGES OF INTERPERSONAL
- Isolation
COMMUNICATION\
- No Sense of Time
- Having detailed information - Defensiveness
- Working on major projects - Advance of Work
- Well-structured meetings - Agitation
- Reading the Room - Mood Swings Fear
- Loneliness
NETWORK COMMUNITY
- Boredom with Routine Task
- Is an information structure, services, - Procrastination
applications and content to support the
TYPES OF INTERNET ADDICTION
activities of a community.
- Are the sum of all networks that - Pornographic / Cyber Sex
interconnect devices in the homes and the - Net Compulsions
homes in neighborhood. - Gaming
FUNDAMENTALS COMPONENTS OF A - Compulsive Information Seeking
NETWORK COMMUNITY - Cyber Relationship Addiction

- Physical Infrastructure INTERNET ISOLATION

- Socio Infrastructure - Is experience of being separated from others.
INTERNET ADDICTION It may result to be physically separated or
emotionally removed in the community
- Any online-related compulsive behavior - Isolated person may experience loneliness or
which interferes with normal living low self-esteem. Overtime it may develop
- Called internet dependency and internet social anxiety, depression, or other mental
compulsivity health concerns.
- Covers a range behavior and impulse-control - According to Yager (2019) in his article
problems entitled “Severe Social Isolation, Usually
- Compulsive need to spend great deal of time with Internet Addiction, Equals Hikikomori”
on the internet - Hikikomori is a syndrome of severe social
isolation
EFFECTS OF INTERNET ADDICTION
SOCIAL ISOLATION
PHYSICAL SYMPTOMS
- Is an absence of social relationship.
- Backache
- State of being alone
- Carpal Tunnel Syndrome
- Headaches EMOTIONAL ISOLATION
- Insomnia
- Occurs when someone is unable or
- Poor Personal Hygiene
unwilling to share their emotions with others
- Neck Pain
- It can occur due to social isolation
- Dry Eyes and other Vision Problems
- Can act as a defense mechanism to protect a
- Poor Nutrition
person from distress
EMOTIONAL SYMPTOMS
EVOLUTION OF INTERNET
- Depression  Electronic communications were originally
- Dishonesty stored on a single mainframe computer device.
- Feelings of Guilt
- Anxiety
  RAY TOMLINSON is credited with inventing
the naming system we have today. First network
email using his program SNDMSG in 1971.
 Tim Berners- Lee developed a new language
called hypertext markup language.
 Berners- Lee used the name hypertext transfer
protocol for the new language because it needed
a new communication protocol for computers to
interpret by a browser which turn the HTML
files into readable web pages.
 The browser that Berners- Lee created was the
World Wide Web (1991)
 Q-link was renamed America Online (AOL)
 AOL incorporated two technologies like chat
rooms and instant messenger into a single
program along with web browser.
THE INVENTION OF THE INTERNET
CONCEPT OF WIRELESS TECHNOLOGY

- NIKOLA TESLA toyed the idea of a “world

wireless system”
- Paul Otlet and Vannevar Bush conceived a
mechanized, searchable storage systems of
books and media (1930-1940)
- MIT’s J.C.R Licklider popularized the idea
of an “Intergalactic Network”
- Packet Switching – a method for effectively
transmitting electronic data
ARPANET

- Advanced Research Projects Agency

Network
- Funded by the U.S Department of Defense
-