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State Bank of India

Transforming a State
Owned Giant

History 60 %
Government
1806 - Bank of Calcutta Stake
Renamed to Bank of Bengal
Status of Presidency Bank along with Bank of Bombay
and 43th Largest Bank
Bank of Madras in the world

1861 - Government took over the rights to issue the 36.5 billion
Market
currency capitalization
notes and handed over the circulation of new currency notes
1921 - Imperial bank of India was formed (merger of 3
5 Associate
banks) banks
1955 - State owned bank overtook the IBI and formed and
22 Subsidiaries
State Bank of India
Organizational structure
Three Hierarchical levels:
1. Officers (35%)
2. Clerical (44%)
3. Subordinate staff (21%)

Executives are recruited as Probationary Officers


9 levels between Assistant Manager and the Chairman
14 Administrative circles each headed by Chief General
Manager
Promotion/Transfer - every 3 to 5 years
Changing Banking Environment
91% of banking business was under government control by 1980
Banks provided 40% of net credit to important sectors
RBI was the decision making body
1990, a large current account deficit and overvaluation led to crisis
50% of bank savings policy changed along with 1:4 branches policy

Bhatt and his Vision for SBI


Due to physical expansion, quality was hampered with SBI
His vision was ' SBI is the bank of every Indian, whether or not he
banks with us and we have a responsibility towards every Indian
The Transformation Journey
THE FIRST FEW THE CASCADING
MONTHS CONCLAVES

Establishing Leadership Communicating the Vision


for the Future

Vision: Customer oriented, tech- Aamby Valley: Convey Vision, Spouses Invited, Informal Climate,
savvy, global rankings Views & Concerns, 14 Point Transformation Agenda, Focus on
Technology, Process & People
Regain leadership by increasing
market share
Wave of Conclaves (CGM, GM): Build a plan on a deeper level,
4 new strategic business Group Exercise & Debates, 5 Pointer Action Plan, Different from
groups and 1 new department Past Conclaves

The Union Conclave: Enormity of the situation, Constructive


presentations by Union leaders
WINNING IT PLATFORM
CBS Rollout, 'Bank Customer', Banking Anytime Anywhere

EFFICIENT OPERATING PROCESS


AND BRANCH NETWORKING
Enabling BUSINESS PROCESS
REENGINEERING

Initiatives Shifted non customer roles, Faster turn around time & Better
Processing, Redesigned infrastructure, Changes in modular structure

DEVELOP CONSISTENT CUSTOMER


SERVICE

Elevate Ranking in Customer service, Changed vision statement, SMS


Unhappy, Leveraged technology for 196 products
INITIATIVES TAKEN BY SBI
People Initiatives

BROAD BASED CHANGING CHANGING INDIVIDUAL


COMMUNICATION TRAINING AND PERFORMANCE
AND STORYTELLING CAPABILITY MANAGEMENT
BUILDING SYSTEM SYSTEM
INITIATIVES TAKEN BY SBI
Business Initiatives

Win back the Indian Middle Rebuilt Profitable Wholesale


Class Consumers Bank

Own Rural India 'Smart' Global Expansion


March 2011 and Beyond

There was alot to be done in area of Adapting to products and services to


corporate lending , treasury and tenor cater a growing middle income population
management fronts. and high end customer satisfaction

To accompolish Bhatt's dream of making


SBI the leader, his sucessor would need
to remain engaged , make tough strategic
decision and be willing to work hard.
THANK YOU!

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