PLATFORMS

If you can program it, then it’s a platform.

If you can’t, then it’s not.”

- Marc Andreessen
 Online Platforms in ICT

is a digital service that uses the Internet to facilitate

interactions between two or more separate but
interdependent users (whether they are companies or private
individuals).

It makes it easier for users to interact, to collect, and use the

data from the user’s interactions for their own particular needs.
Online Platform Categories

• Social Media
• Search Engines
• Communication Services
• Payment Systems
• Advertising Platforms
• Creative Content Outlets
 PLATFORMS
Web Search Engines
It is a software system that is designed to search
for information on the World Wide Web (WWW). The
search results are generally presented in a line of
results referred to as Search Engine Results Page
(SERPs).
The information may be a mix of webpages,
images, and other types of files.
Top 10 Search Engines (2016)
1. Google
2. Bing (Microsoft)
3. Yahoo (No. 1 email provider)
4. Ask.com (Ask Jeeves)
5. AOL.com (America Online)
6. Baidu (China)
7. Wolframalpha (Computational
Knowledge Engine)
8. DuckDuckGo (simple)
9. Internet Archive (histories of a
domain)
10.ChaCha.com (similar to
Ask.com)
 PLATFORMS
Communication Services
These are outsourced enterprise communications
solutions that can be leased from a single vendor or
provider.
A Communications Service Provider (CSP) is a
provider that transports information electronically and can
encompass public and private companies in telecom,
internet, cable, satellite, and managed services business.
Telecom & Internet Cable
 PLATFORMS
Payment System
It is any system used to settle financial
transactions through transfer of monetary value, and
includes the institutions, instruments, people, rules,
procedures, standards, and technologies.
 PLATFORMS
Advertising Platforms
It allows users to create and manage advertising
campaigns, generate reports, and retrieve information
about the ads, campaigns, and organizations that are
associated with an account.
 PLATFORMS
Creative Content Outlets
It is content that needs to be translated
creatively.

Topic/concept → Creative presentation it

 ONLINE PLATFORMS
1. Presentation Tools – Prezi, Zoho Shows, MS PowerPoint.
2. Newsletter, ICT Content Platforms – Dropbox, Tumblr, Wix
3. Photo Editing Tools – Picasa, Adobe Photoshop, GIMP
4. Video Editing Tools – Sony Vegas Pro, Windows Movie
Maker, Adobe Premier Pro
5. Photo uploading and hosting Tools – Dropbox, Flickr
6. Online Collaborative Tools – Google Drive, Viber, Facebook
7. Cloud Computing – Dropbox, Google Drive, Microsoft One
Drive
 ONLINE PLATFORMS
8. Blog Tools – Blogger, WordPress, LiveJournal
9. Mapping Tools – Google Maps, Waze, Wikimapia
10. Music Production – Sony Vegas Pro, Audacity, Virtual DJ
11. Survey and Forms – Google Forms
12. ICT Projects and Content Publishing and Uploading
Platforms – WordPress, MS Office Project Server, File
Manager
13. Web Design Platforms – Wix, Weebly, Adobe
Dreamweaver
14. Web Management Platforms – Drupal, WordPress, Joomla
Activity 2: Reflect on the following questions and answer them briefly on
your activity sheets