CRITICAL BOOK REVIEW ENGLISH BUSINESS

Dosen Pebimbing:

Yeni Erlita, S.Pd., M.Hum.

Disusun Oeh:

Christian Putra Tarigan (7223143025)

Dilla Syadzwina ( 7223143029)

Nadya Rahmadhani (7222443008)

Riski Lainatus Sifa (7222443006)

Riyani Sijabat (72231430014)

PROGRAM S1 PENDIDIKAN BISNIS

FAKULTAS EKONOMI
UNIVERSITAS NEGERI MEDAN

Introduction :
 Book 1

There is a comprehensive business life cycle that includes several key developments as described
throughout this book. These points are mostly under the control of an entrepreneur, founder, or
manager. They are the initial conceptualization of the business through some kind of business plan,
Initial business process with some form of project management, starting a business, adding a business
Manage and structure as your business grows, and ultimately redesign your business useless.

Book 2

Like us, one of a company's most valuable intangible assets is its brand. We have a duty to market to
manage these values properly. Building a strong brand is an art, Science. This requires careful planning,
deep long-term commitment, and creative design. do marketing. A strong brand requires focused
customer loyalty. that heart excellent product or service.

Perhaps the most distinctive skill of a professional marketer is Strengthen and protect your brand.
Established brands like Mercedes, Sony and Nike are taking over We offer premium prices and have
created deep customer loyalty over the years. Brand new like POM Great, SanDisk and Zappos Capture
Consumer Imagination and Interest so is the world of finance.

No Items Book 1 Book 2

1 Title of Developing new products and Marketing management
book service
2 The writer G.lawrence sanders Philip Kotler
3 Publish Saylor Academy’s Prentice hall
4 City of - United States of America
publisher
5 Year of 2012 2012
publishing
6 Edition 1 14
7 Pages Chapter 13 (299-319) Chapter 4 (240-298)
8 Links of e- http://www.saylor.org/books http://eprints.stiperdharmawacana.ac.id/
books/ SS 24/1/%5BPhillip_Kotler
book cover %5D_Marketing_Management_14th_Edition
for hard %28BookFi%29.pdf
book

Discussion:

Book advantages 1:

-Pages are clearly listed, making it easier for readers to find themes in the book
-The sub-chapters are neatly arranged and bolded so that the reader knows the essence of the theory
being discussed

-The theory explained is accompanied by illustrated images, such as the shape of a curve, a pyramid or a
floor plan, making it easier for the reader to understand the theory being explained.

Book weakness 1

- The first book does not state the origin of the city of publication.

- Language that is difficult to understand.

- In explaining the curve or table the author is not so detailed, so it makes confusion for the reader.

Book Advantages 2

- The sub-chapters in the book are explained clearly and placed sequentially so that readers can easily
understand them.

- This book provides direct examples of the existence of companies around us, such as: Coca-Cola,
McDonald's, etc.

- This book provides illustrated images so that readers can imagine how the management of fairy
companies.

Book weaknesses 2

-The cover design is less attractive.

Conclusion :

Book 1

Project management helps specify what tasks will be completed, who will be involved in completing the
tasks, and when tasks should be started and completed.

Book 2

The key takeaways include the following: Project management is the primary tool for executing the
business plan, installing the businesses processes, and achieving the strategic ambitions of the
entrepreneur. Project management helps to detail what tasks will be accomplished, who will be involved
in completing the tasks, and when tasks should start and finish. Typically, projects progress in steps or
incremental stages; however, other approaches for rapid, interactive project management are also
widely used. Several tools can be used to manage the project and communicate timing and status,
including task diaries, WBSs, and Gantt charts. Projects fail for many reasons.
Suggestion:

- Christian Putra Tarigan

Book 1:
It's better if the sub chapters in the first book are tidy up, indeed the order of the chapters
presented is sequential, but in my opinion it's not neat, and should be tidied up.
Book 2:
That the language used is mostly scientific English, should reduce the use of scientific English, so
that readers from other countries can easily understand when reading this book.
- Dilla Syadzwina
Book 1:
The book actually explained material well, what they explained sequentially and can became
management steps for new businesses,
BUT in this book they explains about the steps in business with curves and pictures that are too
monotonous, because even if we look at this nowadays people prefer to see things that are not
complicated, so if the pictures,curves and illustrations are colored and made more interesting,
so that they are not monotonous, then that would be great, in my opinion.
Book 2:
It seems that it would be better if the biographies of successful company founders were made
into a special sub-chapter entitled "Biography of the founders of successful companies",
because if placed in the brand equity sub-chapter, it could distract the reader's focus, even
though the description of brand equity based on well-known brand entrepreneurs, so in my
opinion it is better to separate the brand equity and biographical sub-chapters, so that readers
can focus on one by one sub-chapter.
- Nadya Rahmadhani
Book 1:
The author should provide an explanation of the charts, curves and tables so that readers can
more easily understand the contents.
Make the city published in the book so that readers can know it. And if there are those who
need a public city such as assignments and so on, they can do it more easily.
Book 2:
It is better to make the cover of the book as attractive as possible so that it attracts the readers.
The author should not explain too long because it can make the reader feel bored quickly when
reading it.
- Riski Lainatus Sifa
Book 1:
Based on the drawbacks that have been reviewed, there are suggestions to be conveyed to the
author, namely:
because the identity of the book is not complete by the author to complete the identity of the
book.
Book 2:
Use language that is easy to understand or include the meaning of the difficult vocabulary.
 - Riyani Sijabat
Book 1:
Everything is good and neatly arranged, it's just that the author does not include the city where
the book was published, the language made is also difficult to understand, so there are some
readers who do not understand what the meaning of the book is, the author should be more
detailed and include which city the book was published in and use language that is easy to
understand, so that readers can know and understand the meaning of the book.
Book 2:
It is better if the cover used is more attractive, in order to attract more enthusiasts to read the
book just by looking at the unique cover and can add plus value to the book.

References:

https://translate.google.co.id/?hl=id

https://open.umn.edu/opentextbooks/textbooks/125

https://opaclib.inaba.ac.id/index.php?p=show_detail&id=1284&keywords=

Book 1 was last accessed at 23.10

Book 2 was last accessed at 20.43