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  • South Impact Narrative 30TH March (2S)

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    Hotstar is India's largest TV channel on mobile, with 235 million monthly active users who spend 43 minutes per day on average watching content. Since launching in 2015, Hotstar has grown its monthly active user base by 16 times. Viewership on Hotstar mirrors that of traditional TV channels, with the top shows, genres, and viewership patterns being similar. Hotstar viewership skews closely to TV viewership across various markets in India.

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    Hotstar is India's largest TV channel on mobile, with 235 million monthly active users who spend 43 minutes per day on average watching content. Since launching in 2015, Hotstar has grown its monthly active user base by 16 times. Viewership on Hotstar mirrors that of traditional TV channels, with the top shows, genres, and viewership patterns being similar. Hotstar viewership skews closely to TV viewership across various markets in India.

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    14 views2 pages

    South Impact Narrative 30TH March (2S)

    Uploaded by

    Groceries Kits
    Hotstar is India's largest TV channel on mobile, with 235 million monthly active users who spend 43 minutes per day on average watching content. Since launching in 2015, Hotstar has grown its monthly active user base by 16 times. Viewership on Hotstar mirrors that of traditional TV channels, with the top shows, genres, and viewership patterns being similar. Hotstar viewership skews closely to TV viewership across various markets in India.

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    © All Rights Reserved
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    of 2

    INDIA’S LARGEST TV CHANNEL ON MOBILE

    TV reach
    TIME SPENT
    Urban India All
    PER DAY PER
    Markets
    USER

    235Mn 16X 50%


    MAU 43 Min 80%

    GROWTH SINCE 65:35 PT VIEWERSHIP


    LAUNCH IN 2015 GENDER RATIO JUST LIKE TV
    IN
    MAU

    Source: Internal Analytics


    AND MIRRORS TV VIEWERSHIP PATTERNS ACROSS MARKETS

    Top Programmes More involvement PT Skews like


    like TV in shows TV

    Pandian Stores Naam Iruvar TV Hotstar


    Star Vijay Cooku with Comali
    Pandian 17 20
    mins mins
    Stores
    Karthika Deepam Vadinamma
    Star Maa 25
    Koliamma Karthika 22.6
    mins mins
    Deepam

    12pm

    4pm

    10pm
    6am
    8am
    10am

    2pm

    6pm
    8pm
    Bigg Boss Vanambadi
    Asianet Bigg 34.5 37 Hotstar WT TV WT
    Kasthooriman mins mins
    Boss
    Watch Time
    Hotstar TV

    Top 3 Top 3

    Source : BARC, Internal Analytics

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