LOVELY PROFESSIONAL UNIVERSITY MITTAL

SCHOOL OF BUSINESS

Name of the Faculty : Akashdeep Joshi

Course Title : Design Thinking
Course Code : MGNM846

Class: B.BA MBA INTEGRATED Section: Q2011

Maximum Marks : 30
Date of Allotment : 06-09- 2022
Date of Submission : 19-09-2022
ONLINE ACADEMIC TASK : 1 GROUP 1

Registration Number Peer Ratings

12013703 ABHISHEK CHOUDHARY 10.00
12019077 NAVEEN SINGH 9.50
12019293 FAIZAN FAYAZ 9.00
12013207 KLAZIM YOONAS 8.30
12013401 AKASH M R 8.50
12014000 PUSHKAR SHARMA 9.00

Declaration:

I declare that this Assignment is my individual work. I have not copied it from any
other students’ work or from any other source except where due acknowledgement is
made explicitly in the text, nor has any part been written for me by any other person.

Evaluator’s Signature and Date:

 Problem: Changing the existing landscape of cloud meeting (Zoom/ Google
Meet etc. ) for the salesperson.

Empathy: The first stage of Design Thinking is called Empathize. This stage is
meant to get a better understand of the problem that you wish to conquer. This
includes: consulting experts of the matter, engaging farther into the issue to
better understand the problem at hand, as well as working the issue though as
a group to have a deeper comprehension of everything that is involved with the
problem.
This stage of the design process is to understand the perspective of the target
audience/customer/consumer to identify and address the problem at hand. To
do this, design thinkers are encouraged to cast aside all assumptions (because
assumptions can stifle innovation!) about the problem, the consumers, and the
world at large. This allows them to objectively consider any and all possibilities
about the customers and their needs.
Empathy Mapping: An empathy map is a collaborative visualization used to
articulate what we know about a particular type of user. It externalizes
knowledge about users in order to
1) Create a shared understanding of user needs
2) Aid in decision making.

1. The Says quadrant contains what the user says out loud in an interview or
some other usability study.
2. The Thinks quadrant captures what the user is thinking throughout the
experience.
3. The Does quadrant encloses the actions the user takes.
4. The Feels quadrant is the user’s emotional state, often represented as an
adjective plus a short sentence for context.

Empathy Map:
Define:
The second stage of Design Thinking is called Define. During this stage in the
Design Thinking process you are putting together all the information you gained
during the Empathize step. Essentially, you will analyse your data and put them
in order to better concrete the problems that your team has defined to this
point.
Putting together all of the information gathered in the first stage, the next step
is to define the problem statement clearly. The resulting problem statement
should be captured in human-centered terms rather than focused on business
goals. For example, instead of setting a goal to increase signups by 5%, a human-
centered target would be to help busy moms provide healthy food for their
families.

In the define stage there was a lot of defining the scope of the app. After what
we will call “brainstorming” our scope/problem came down to this:
“Create a meeting app that supports salesperson by proving knowledgebase
based upon ongoing conversation and provide guided support.”

Ideate:
The third stage of Design Thinking is called Ideate. During this stage, Design
thinkers start to use the information from the previous stages to generate logical
ideas. From here, your team will start to make ideas that may be “out of the
box” or perhaps just ideas that may normally skipped over when not all of
information is presented. This stage allows for an alternative way to solve
normalized problems.
The ideation stage marks the transition from identifying problems to exploring
solutions. It flows between idea generation and evaluation, but it’s important
that each process remains separate from the other. When it’s time to generate
ideas, do so quickly without focusing on the quality or feasibility of the idea for
now, after ideas are collected, move into the evaluation phase. This is where
you can go around the room and discuss the ideas presented to get clarification
if needed.
The goal is to start with a low-fidelity version of the intended solution and
improve it over time based on feedback. Beginning with a paper prototype can
help you learn quickly with minimal effort. The prototype should be a realistic
representation of the solution that allows you to gain an understanding of what
works and doesn’t work. It is changed and updated based on feedback from the
Test phase in an iterative cycle. The low-cost, lightweight nature of prototyping
also allows you to develop multiple solutions to test in tandem to identify the
best possible solution for meeting those unmet user needs.
The ideation is:
1) Designed to give AI power to inside sales and customer success teams to
have highly engaging and contextual conversations with customers.
2) AI-powered recommendations to make sure you don’t miss any follow-ups
and customer purchase intents.
Above is a culmination of the thought process transferred to visual comps.
Obviously they weren’t pulled out of nowhere. The journey map was created to
nail down the navigation or process that a user could/will go through. Then I
laid out how I wanted the on-boarding and feature screens as wireframes.