Creative Risk Communications informed by Behavioral Science

www.pacifico.la
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 Training on Risk Communications

Useful Tools for Social Media

Caribbean Central
America

With the support of:

 Making social media easier to handle

➔ Create and share graphic designs more fluidly

➔ Plan and schedule posts on a variety of

platforms

➔ Monitor trends and featured accounts

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 Canva: creating social media graphics easily

➔ A free graphic design platform.

➔ Helps you create social media graphics

➔ Allows you to publish them directly from your

phone.

https://www.canva.com/

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 CANVA: designing in real time

Let’s imagine:

➔ There's a HURRICANE ALERT.

➔ You need to create a graphic to share urgent

information with your community.

➔ You need to post it on social media. Fast.

Here’s a simple solution:

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 CANVA: Group features

➔ Create a graphic that aligns with your

organization’s style

➔ Create team templates and see changes as

they're made

➔ Use the one-click resize tool

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 CANVA Other useful features: groups

➔ Team/group functionality

➔ Content calendar management

➔ Customizable brand kit

➔ Integration with external teams

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 CANVA. Features

➔ Teams can create professional graphics in real-time

➔ The design tool is easy to use on any device

➔ Create team templates, see changes as they're made, and

comment directly on designs to share your thoughts instantly

➔ Creates campaigns that align with your organization’s style

➔ Brand Kit saves all fonts, colors and logos as presets, so you can
add them in a single click.

➔ One-click resize tool, unlimited folders to keep everything

organized.

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 CANVA. Ready-made crisis toolkits templates

https://www.canva.com/canva-for-nonprofits/crisis-hub/

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 CANVA. Disaster Fighters integration

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 CANVA. Eligibility guidelines
Organizations that qualify for Canva’s Nonprofit
Program:
➔ Registered nonprofits
➔ Social impact organizations with a public or
community benefit mission
➔ Public health organizations and government
public health entities
https://www.canva.com/canva-for-nonprofits/
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"Mission consistent with a
public or community benefit"
means a social, environmental,
cultural or economic mission
that aims to tackle social
problems by improving
communities, people’s life
chances and/or the
environment.
 CANVA. Application
How to apply for a “Canva for Nonprofits” account

➔ Fill out the application form ➔ Upload required governing document

12 https://www.canva.com/help/get-in-touch/contact-support/
 Centralizing real-time monitoring and interaction

➔ TWEETDECK: free tool that centralizes real-time

tracking, organizing, and engagement.

https://tweetdeck.twitter.com/

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 TWEETDECK. Features

➔ Automated publishing

➔ Monitoring

➔ Multi-account
management

➔ Post scheduling

➔ Social media monitoring

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 TWEETDECK
What can you do with TweetDeck?

➔ Stream timelines live

➔ Manage multiple timelines, searches, lists,

mentions and more in columns

➔ Schedule tweets

➔ Get notifications and alerts

➔ Mute words or users on Twitter

➔ Use Teams feature to share an account

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 TWEETDECK
How to use the Teams feature on TweetDeck

➔ This feature allows multiple people to share a Twitter account without sharing
the account’s password.

➔ An account owner can grant individuals account access to:

Owner Admin Contributor

● Manage password, phone number, and login verification
✔
settings.
● Invite others to access the account as admins or
✔ ✔
contributors.

● Take action on behalf of the team account (Tweet, Retweet,

Direct Message, like, etc.), schedule Tweets, create lists, and ✔ ✔ ✔
build collections.
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 TWEETDECK
How to use the Teams feature on TweetDeck

➔ Click “Manage team” to open the list of team members.

➔ Find the person whose role you’d like to change and click “Change role”.
➔ Select “Contributor”, “Admin” or “Remove from team”.
➔ Confirm your selection.

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 TWEETDECK
Using TweetDeck columns

➔ TweetDeck allows you to add columns to

display desired content and view posts
side-by-side.

➔ Some ideas: add columns that show all

mentions, the results of a search query, a
list of likes, the latest Tweets from a
hashtag or trend, etc.

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 TWEETDECK
Types of TweetDeck columns and what they display

➔ Home
➔ User
➔ Notifications
➔ Search
➔ Lists
➔ Collection
➔ Activity
➔ Likes
➔ Messages
➔ Mentions
➔ Followers
➔ Scheduled
19 ➔ Trending
 TWEETDECK
Example of columns we use for #DisasterFighters:

➔ Home
➔ User
➔ Notifications
➔ Search
➔ Lists
➔ Collection
➔ Activity
➔ Likes
➔ Messages
➔ Mentions
➔ Followers
➔ Scheduled
20 ➔ Trending
 FOLLOW US!

www.disaster-fighters.org

Caribbean Central
America

www.twitter.com/disasterfight https://twitter.com/DFCentroamerica

www.tiktok.com/@disasterfighters https://www.tiktok.com/@dfcentroamerica

info@pacifico.la