N

ationa
lTour
ism S
t
rategy 2
030 — F
orewo
rd

T
our
ism h
as a
lway
s b
een t
he h
ear
tbea
t o
f C
yprus
' e
conomy
, c
ont
ribu
ting (
d
irec
tly a
nd i
n
direc
tly
) c
l
ose t
o
2
0% o
f G
DP. N
o wonder t
hen
, t
hat d
ef
ining a N
at
iona
l T
our
ism S
t
rategy 2
030 w
as c
l
assed a
s o
ur D
epu
ty
M
inis
try
's f
o
remos
t p
r
ior
ity
. T
he s
t
rategy
, p
resen
ted i
n i
t
s e
nt
ire
ty w
ith
in a
n e
xpans
ive a
nd s
t
ric
tly
c
onf
iden
tia
l d
ocumen
t, w
as d
eve
loped t
hrough d
i
scuss
ions w
ith s
eve
ral h
undreds o
ftour
ism s
t
akeho
lde
rs,
t
owh
ich w
eare t
hank
fulf
o
rthe s
uppo
rt:
• G
overnmen
t m
inis
tries
• Member
sofP
ar
liamen
t
• P
o
lit
ica
l p
art
ies
• L
oca
l a
uthor
it
ies
• A
i
rpo
rto
pera
tor
s (
HERMES
)
• P
orto
pera
tor
s (
DP Wor
ld L
imasso
l)
• Mar
ina o
pera
tor
s
• C
yprus C
hamber o
fComme
rce a
nd I
n
dus
try
• E
mployer
sand I
n
dus
tria
lis
ts F
ede
rat
ion
• R
egiona
lTour
ism P
romo
tion B
oards
• P
rofess
iona
l a
ssoc
iat
ions (
e
.g. C
HA,A
CTE
, A
CTA
, O
SIKA
, P
ASIKA
, I
n
ves
tCyp
rus
, a
nd m
any mo
re)
• L
abour u
n
ions
• A
i
rl
ine c
ompan
ies
• O
ver
seas t
our o
pera
tor
s
• O
ver
seas t
r
ave
l a
gen
ts

T
he b
as
is o
four N
at
iona
l T
our
ism S
t
rategy 2
030 d
ocument w
as f
o
rmed t
hrough a
n e
xtens
ive s
t
udy b
yTHR
I
n
nova
tive T
our
ism A
dviso
rs (
aSpan
ish c
onsu
lting c
ompany
) c
omp
leted i
n2017
. T
he D
epu
ty M
inis
try t
hen
u
pda
ted s
ome o
fit
sda
ta, a
nd p
rov
ided a
ddi
tiona
l i
n
forma
tion b
ased o
n í
n
-house r
e
search a
nd k
now
-how
.

F
rom t
he v
ery b
eginn
ing
, i
twas c
l
ear t
hat t
he v
i
sion o
f o
ur N
at
iona
l T
our
ism S
t
rategy 2
030 s
hou
ld b
e t
o
'
d
eve
lop C
yprus
' t
our
ism i
n as
usta
inab
le w
ay, w
hich p
osi
tive
ly i
mpac
ts o
ur e
conomy
, o
ur s
ocie
ty a
nd t
he
e
nvi
ronment
'. T
his v
i
sion h
as b
ecome
, a
nd w
i
ll c
er
tain
ly r
ema
in, o
ur g
u
iding p
r
inc
iple a
t t
he D
epu
ty
M
inis
try o
fTour
ism
, a
nd w
e a
re a
bso
lute
ly a
daman
t t
hat o
ur r
o
le h
ere g
oes b
eyond s
imp
ly i
n
creas
ing t
he
n
umbe
r o
f t
our
ist a
r
riva
ls t
o t
he c
oun
try
. I
n
stead
, o
ur r
o
le i
sal
so t
o d
eve
lop t
he d
est
inat
ion a
s aw
hole
,
a
nd t
o m
anage t
our
ism i
n as
usta
inab
le w
ay, s
o t
hat f
u
ture t
r
ave
ler
s, a
nd a
bove a
l f
u
ture r
e
sident
s, c
an
e
n
joy o
ur i
s
land t
oo
. We h
ave b
een b
l
essed w
ith a b
eau
tifu
l c
oun
try
, af
antas
tic c
l
ima
te, a
nd a
n e
nviab
le
w
ay o
f l
i
f
e, s
o o
ur mos
t i
mpor
tan
t a
im s
hou
ld b
e t
o p
rese
rve t
hem a
l f
o
r f
u
ture g
enera
tions
, t
hrough a
h
o
lis
tic a
pproach t
otour
ism
.

O
ver t
he n
ext d
ecade
, w
e e
xpec
ttour
ism o
vern
igh
ts t
o g
row b
y a
round 3
2%, r
each
ing 4
8 m
i
llion (
í
n t
e
rms
o
f a
r
riva
ls, t
h
is means g
row
th o
f 3
1% t
o a
round 5 m
i
llion
). O
n o
ne h
and
, t
h
is i
san o
ppo
rtun
ity
, b
ecause
t
here a
re a l
o
t o
f a
reas i
nCyp
rus w
hich d
on'
t y
et b
ene
fit s
uf
fic
ien
tly f
r
om t
he s
oc
ioeconom
ic b
oos
t t
hat
t
our
ism o
f
fer
s. T
hese p
l
aces c
an t
here
fore b
e b
ene
fic
iar
ies o
f u
pcom
ing t
our
ism d
eve
lopmen
t. O
n t
he
o
the
r h
and
, s
uch g
row
th c
ould a
l
so b
e awo
rry
, i
fno
t m
anaged c
orrec
tly
, b
ecause s
ome a
reas a
re b
ecom
ing
b
usy a
nd n
atura
l r
e
sources a
re b
e
ing s
t
retched t
o t
he
ir l
i
mit
s. I
n p
l
aces l
i
ke t
hese
, f
ocus
ing o
n q
ual
ity
r
a
ther t
han q
uan
tity
, w
í
11 b
e o
f u
tmos
t i
mpor
tance g
o
ing f
o
rward
. A
s ad
est
ina
tion
, t
here
fore
, w
e s
hou
ld
a
im t
o c
omba
t s
easona
lity a
nd r
eg
iona
lity b
y d
i
sper
sing v
i
sito
rs t
o v
ar
ious a
reas
, t
o v
ar
ious p
l
aces o
f
i
n
teres
t, a
tvar
ious t
ime
s o
fthe d
ay, a
tvar
ious mon
ths i
nthe y
ear
.

I
fwe a
re s
uccess
ful i
ndo
ing t
h
is, b
y 2
030 t
our
ism c
ould p
rov
ide a
n a
dded v
a
lue o
faround 1
.
5 b
i
l
lion E
uro
s
p
er y
ear t
o t
he C
ypr
iot e
conomy
. T
his r
epresen
ts a
n i
n
crease o
f 5
3% c
ompared t
o ac
ont
ribu
tion o
f 2
.
9
b
i
l
lion E
uros i
n2018
. I
nte
rms o
fvi
si
tor s
pend
ing p
er o
vern
igh
t, b
y 2
030 w
e c
ould a
pproach a
n a
verage o
f
9
0 E
uros p
er p
erson
, a
n i
n
crease o
f 1
6% c
ompared t
o 2
018
, w
hen t
he a
verage w
as 7
5 E
uros p
er p
erson
.
A
round 4
0% o
f o
vern
igh
ts c
ould e
ven
tua
lly b
e b
etween N
ovembe
r a
nd A
pri
l, u
p f
r
om 2
2% i
n2018
; a
s f
o
r
o
vern
igh
ts i
n moun
tain a
nd r
u
ral a
reas
, t
hese c
ould i
n
crease
, b
y 2
030
, t
o a
round 4
00'000 a y
ear
, f
r
om
1
00'000 i
n2018
.

T
he s
t
rateg
ic f
ocus o
f o
ur v
i
sion i
sto e
s
tab
lish C
yprus a
s
: a
) ay
ear
-round d
est
ina
tion b
) aq
ual
ity
d
est
ina
tion c
) ad
i
gita
lly s
mar
t d
est
ina
tion d
) ap
l
ace w
here a
l r
e
siden
ts c
an b
ene
fit f
r
om t
our
ism
. S
ome
e
xamp
les o
fint
iat
ives t
hatw
e a
sp
ire t
o u
nder
take a
re
:

E
s
tab
lish
ing C
yprus a
s ay
ear
-round d
est
ina
tion
• r
ebrand
ing C
yprus i
n
ternat
iona
lly
, a
s ad
est
ina
tion w
hich o
f
fer
s mo
re t
han s
un a
nd s
ea
• i
mprov
ing a
i
rl
ine c
onnec
tiv
ity t
othe i
s
land
,to d
i
ver
sify o
ur s
ource n
at
iona
lit
ies a
nd m
arke
ts

E
s
tab
lish
ing C
yprus a
s aq
ual
ity d
est
inat
ion
• s
uppor
ting i
n
ves
tment
s i
nspec
ial
-in
teres
t p
roduc
ts
• i
mprov
ing o
ur p
r
ice c
ompe
tit
iveness a
nd v
a
lue f
o
r money e
.
g. b
y mode
rniz
ing l
e
gis
lat
ion r
e
lated t
o
s
erv
ices l
i
ke r
e
stauran
ts,t
ax
is, r
enta
lveh
icles
,theme p
ark
set
c.

E
s
tab
lish
ing C
yprus a
s ad
ig
ita
lly s
mar
tdes
tina
tion
• b
enchmark
ing o
ur t
our
ism s
erv
ices v
ersus c
ompe
ting d
est
inat
ions
, b
y l
e
verag
ing d
ata f
r
om o
nl
ine
r
epu
tat
ion m
anagemen
t p
l
atforms
• e
ncourag
ing r
epea
tvi
si
tst
othe d
est
ina
tion e
.
g.t
hrough al
o
yal
ty s
cheme w
hich r
ewards p
aymen
ts a
ta
v
ar
iety o
fat
trac
tions a
nd t
r
anspo
rt mob
il
ity s
erv
ices

E
s
tab
lish
ing C
yprus a
s ap
l
ace where a
l r
es
iden
ts c
an b
ene
fitf
r
om t
our
ism
• s
pread
ing t
our
ism r
evenue a
cross a
l r
eg
ions o
fCyp
rus e
.
g. b
y p
romo
ting t
he a
uthen
tic
ity o
four r
u
ral
a
nd moun
tainous a
reas
• s
pread
ing t
our
ism w
ealth t
o o
ther s
ecto
rs o
f t
he e
conomy e
.
g. b
y l
i
nk
ing a
uthent
ic g
ast
ronomy w
ith
a
gr
icu
lture

S
uch e
xamp
les
, a
nd h
undreds more
, f
eature i
nour d
eta
iled a
c
tion p
l
an f
o
r t
he n
ext d
ecade
, w
hich h
as
b
een d
i
vided i
n
to s
pec
if
ic t
ime f
r
ames í
.
e
. s
hor
t t
e
rm (
2020
-2022
), med
ium t
e
rm (
2023
-2025
) a
nd l
o
ng
t
e
rm (
2026
-2030
). T
he a
ct
ion p
l
an h
as b
een a
pproved b
y P
ar
liamen
t, p
end
ing a
n e
nvironmen
tal i
mpac
t
a
ssessmen
t t
o e
valua
te t
he «
h
idden c
ost» o
f t
our
ism t
o t
he i
s
land
; i
trequ
ires c
o
llabo
rat
ion b
etween a
l
a
foremen
tioned t
our
ism s
t
akeho
lde
rs, u
nde
r t
he c
oord
ina
ting e
ye o
f o
ur D
epu
ty M
inis
try
. O
ur
p
erformance w
í
11 b
e measured b
y as
er
ies o
f k
ey p
erformance i
n
dica
tor
s (
KP
Is)
, m
any o
f w
hich w
í
11 b
e
r
e
lated t
o s
usta
inab
le t
our
ism d
eve
lopmen
t g
oals
. I
fsuccess
ful
, o
ur a
c
tions c
ould e
ven
tua
lly e
s
tab
lish
C
yprus a
sone o
fthe 3
0 mos
tcompe
tit
ive c
oun
tries i
n wor
ld t
our
ism (
we c
urren
tly l
i
e44t
h,a
cco
rding t
othe
r
ecen
t T
rave
l &T
our
ism C
ompe
tit
iveness R
epor
t, w
hich w
as p
ubl
ished i
n May '
19 b
y t
he Wor
ld E
conom
ic
F
orum
).

Am
ids
t a
l o
f t
hese q
ual
itat
ive a
nd q
uan
tita
tive m
easures
, w
e s
hou
ld n
ot f
o
rge
t t
he mos
t i
mpor
tant
c
oncern o
four t
ime
: c
l
ima
te c
hange
. B
eyond as
hadow o
f ad
oub
t, c
l
ima
te c
hange m
atte
rs, a
swe c
an j
udge
f
r
om t
he r
ecen
t E
uropean G
reen D
eal a
nnouncemen
t, a
nd s
hut
ting o
ur e
yes t
o i
tisn
ot a
n o
pt
ion
. F
l
ying
a
nd c
ru
ising a
re i
n
creas
ing
ly b
e
ing c
r
it
icized f
o
r t
he
ir c
ont
ribut
ion t
o g
l
oba
l C
O2 em
iss
ions
, a
nd f
o
r a
n
i
s
land l
i
ke C
yprus
, w
hich i
son
ly r
e
achab
le b
y a
i
r a
nd s
ea
, t
hat r
eads l
i
ke ad
i
sas
ter
. More t
han e
ver b
efo
re,
t
r
ave
ler
s w
antt
ofee
l t
hat
, d
esp
ite em
itt
ing C
O2 d
ur
ing t
he
ir t
r
ave
ls, t
hey a
re a
tle
astv
i
sit
ing ad
est
ina
tion
w
hich i
senv
ironmen
tal
ly c
onsc
ious
. A
s t
our
ism s
t
akeho
lder
s, t
here
fore
, w
e mus
t a
l t
ake more a
c
tion t
o
t
r
ans
form C
yprus i
n
to o
ne o
fthe mos
tsus
tainab
le t
our
ism d
est
ina
tions i
nour r
eg
ion
.

T
o c
onc
lude
, i
t
'
s o
bvious t
hat t
he f
u
ture i
sfi
nal
ly h
ere
. I
t
'
s c
ha
lleng
ing
, y
et e
xc
it
ing
, a
nd w
e a
re a
l o
n t
h
is
r
i
de t
oge
ther
. L
e
t's m
ake t
he b
est o
ut o
f i
t
,and l
e
t's b
e p
roud t
o b
e o
n i
t
,because t
oge
ther w
e c
an w
ork
wonder
sfo
rthe c
oun
try w
e a
l l
o
ve s
o much
.