Media Plan

Copy Time No of
Program Placement Total Spots Gross Total Total NTM 1 2 3 4 5
Dur. From - To Spots Sun MON TUE WED THU
Satellite channels
Break In 3" Logo 66 132 11,000 726,000 1 1 1 1
CBC General : El Setat
Break Out 3" Logo 66 132 11,000 726,000 1 1 1 1
Mayea'rafosh
Opening 3" Logo 15:00 to 17:00 22 44 11,000 242,000 350,000 1 1 1 1
Yekdebo sponsorship
for 1 month Closing 3" Logo 22 44 11,000 242,000 1 1 1 1
Inside the Program 30" 44 88 22,000 968,000 1 1 1 1
Total 220 440 66,000 2,904,000 350,000 5 5 5 5
Break In 3" Logo 78 312 6,000 468,000 1 1 1 1
Al Nahar & AlNahar+2: Ezay
Opening 3" Logo 26 104 6,000 156,000 1 1 1 1
EL Se7a sponsorship for 1 12:00 to 13:00 275,000
month Closing 3" Logo 26 104 6,000 156,000 1 1 1 1
Inside the Program 30" 52 208 12,000 624,000 1 1 1 1
Total 182 728 30,000 1,404,000 275,000 4 4 0 4 4
TOTAL 4,308,000 625,000 9 9 5 9 4

No of Cost per
Media Time Program Copy Duration Cost Per Spot Total Total NTM 1 2 3 4 5
Spots spot after Sun MON TUE WED THU
Station
08:00 to 09:00 24 3,000 1,320 72,000 31,680 1 1 1 1 1
3ish Saba7ak 30"
09:00 to 10:00 24 3,000 1,320 72,000 31,680 1 1 1 1 1
Nogoum FM 17:00 to 18:00 24 3,000 1,320 72,000 31,680
3isha Bshakl Tani 30"
18:00 to 19:00 24 3,000 1,320 72,000 31,680

19:00 to 20:00 Agmad 7 30"

24
3,000 1,320 72,000 31,680
TOTAL 120 15,000 6,600 360,000 158,400 1 1 1 1 1
08:00 to 09:00 24 2,400 1,056 57,600 25,344 1 1 1 1 1
Es7a Leldonia
09:00 to 10:00 30" 24 2,400 1,056 57,600 25,344

Radio Masr 16:00 to 17:00 24 2,600 1,059 62,400 25,416

Kalam West Elbalad 30"
17:00 to 18:00 24 2,600 1,059 62,400 25,416 1 1 1 1 1
Esharet Mrour/
24
18:00 to 19:00 Men Agl Masr 30" 2,400 1,056 57,600 25,344 1 1 1 1 1
TOTAL 120 5,286 297,600 126,864
TOTAL 11,886 657,600 285,264 6 6 6 6 6

# of 1 2 3 4 5
Media Page Size location Ad Type Gross Cost Net cost Total Gross Total NTM
Insertions Sun MON TUE WED THU

Newspapers
Al Ahram Friday 1/4 Page IP 2 72,000 64,800 144,000 129,600 1
Al Masry Al Youm 20 x 2 FP Coloured 3 48,400 31,460 145,200 94,380 1
Akhbar Al Yom 20 x 2 IP 2 27,200 17,680 54,400 35,360
TOTAL 113,940 343,600 259,340 0 1 0 1 0
 Media Page Size location Ad Type # of Gross Cost cost Total Gross Total 1 2 3 4 5
Insertions Sun MON TUE WED THU
Magazines
Sba3 Ayam 1/4 Page Inside Page 1 7,500 7,500
What Women Want 1/4 Page Inside Page 1 5,200 5,200
Coloured
Ladybird 1/4 Page Inside Page 1 3,800 3,800
Inside 1/4 Page Inside Page 1 4,800 4,800
TOTAL 21,300 0 21,300 0 0 0 0 0

Media Campaign Duration AD Size Ad Type cities number Gross Cost cost Total Gross Total 1 2 3 4 5
Sun MON TUE WED THU
Plates ways
Mehwar Gate 8M X 16M 1 125,000 125,000 1 1 1 1 1

Ring Road (Maadi) Month 8M X 16M Coloured 1 110,000 110,000 1 1 1 1 1

October Elsharabia 7M X 13,5M 1 150,000 150,000 1 1 1 1 1

TOTAL 385,000 385,000 3 3 3 3 3

Media Campaign Duration Ad Duration cities number Screens N.M Total Gross Total NTM 1 2 3 4 5
Sun MON TUE WED THU
Screens roads

TOTAL

Media Campaign Duration Alphabet N.M Ad Type Freq Gross Cost cost Total Gross Total 1 2 3 4 5
Sun MON TUE WED THU
SMS
Vodafon 1 1 1 1 1
Limited 500,000 150,000 150,000
Etisalat 1 1 1 1 1
TOTAL 150,000 150,000 2 2 2 2 2

Cost Summary
Total Gross Total
Medium LE LE
SMS
Screens roads 9%
0%
Satellite channels 4,308,000 625,000
Radio 297,600 285,264 Plates ways
22%
Newspapers 343,600 259,340
Magazines - 21,300
Plates ways - 385,000
Newspapers
Radio
Magazines 17%
Screens roads - - 1% 15%

SMS - 150,000
Total 4,949,200 1,725,904 1,725,904
agency Fees 7% 120,813
net value campaign 1,846,717
Media Plan

June
6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
FRI SA sun MON TUE WED THU FRI SA SUN MON TUE WED THU FRI SA SUN MON TUE WED THU FRI SA SUN MON

1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
4 4 4 4 0 4 4 4 4 4 4 0 4 4 4 4 4 4 0 4 4 4 4 4 4
4 9 9 9 5 9 4 4 9 9 9 5 9 4 4 9 9 9 5 9 4 4 9 9 9

Jun-14
6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
FRI SA sun MON TUE WED THU FRI SA SUN MON TUE WED THU FRI SA SUN MON TUE WED THU FRI SA SUN MON

1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

0 0 6 6 6 6 6 0 0 6 6 6 6 6 6 6 6 6 6 6 6

June
6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
FRI SA sun MON TUE WED THU FRI SA SUN MON TUE WED THU FRI SA SUN MON TUE WED THU FRI SA SUN MON

1 1 1
1 1 1 1
1 1 1
1 0 0 1 0 1 0 1 0 0 1 0 1 0 1 0 0 1 0 1 0 1 0 0 0
 June
6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
FRI SA sun MON TUE WED THU FRI SA SUN MON TUE WED THU FRI SA SUN MON TUE WED THU FRI SA SUN MON

0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

June
6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
FRI SA sun MON TUE WED THU FRI SA SUN MON TUE WED THU FRI SA SUN MON TUE WED THU FRI SA SUN MON

1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3

June
6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
FRI SA sun MON TUE WED THU FRI SA SUN MON TUE WED THU FRI SA SUN MON TUE WED THU FRI SA SUN MON

June
6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
FRI SA sun MON TUE WED THU FRI SA SUN MON TUE WED THU FRI SA SUN MON TUE WED THU FRI SA SUN MON

1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2

Satellite channels
36% Satellite channels
Radio
Newspapers
Magazines
Plates ways
Screens roads
Radio SMS
17%