 The terms in the product name are perceived as being rather "typical" and lacking in

charm by our potential clients. Finding alternative terms that have the same meaning but
engage and catch the attention of the audience is therefore a necessary action.
 To better distinguish the product in the market, the product description can include more
substantive information, such as highlighting the selling feature.
 Making the font easier to read, improving the border, and altering the backdrop color to
black while keeping the candle's white tone are all ways to improve the logo. This will
make it more visually appealing by better matching the colors.
 The color of the packaging is yellow. However, yellow doesn't mix well with white. The
color must be changed to a different hue that complements the white tone.
 To improve the label, it should clearly warn about the toxins the candle contains and
disclose the materials required to produce it.