SECTION B

GROUP 13
P211A051 SHIVANI KHANNA
P211A052 SHIVI NAYYAR
P211A055 SIMRAN AGARWAL
P211A057 SRAVANI GEMBALI
P211A059 TRIPTI JHAWAR
How would you characterize IDEO’s approach to Cineplanet’s
problem?

Exploratory Concepting Prototyping

phase phase phase

During the exploratory
phase, data and information
were gathered through
questionnaires, interviews,
and observation of
customers' hidden demands.
Through the early A prototype (physical
phases, the concepting model) was developed from
phase generates the concepts generated to
hypotheses and collect feedback on the
concepts based on designs and test their
customer insights. engagements.

Divergent and Convergent thinking guided all of these stages.

Designers used divergent thinking to increase the number of
possibilities available to them and generate a wider range of
options. Convergent thinking works by sorting through
options, eliminating them, and making decisions.
 IDEO’s organizational culture and innovation process

EMBRACING AMBIGUITY
ACCESSIBILITY AND OPENNESS Ideo's organisational structure

pushed its employees to participate
in the creative and design process,
Senior leaders were dispersed among
encouraging them to help, support,
junior designers at the Ideo office in
and cooperate with one another.
order to promote these two.

CULTURE THAT IS BOTH VIBRANT Intentional thinking

AND DIFFERENT

Matching their organizational Ideo's culture was shaped and

structure and physical spaces nurtured by INTENTIONAL THINKING
with their beliefs across its organisational processes.

PROFILES WITH T-SHAPES COLLABORATION OF EMPLOYEES

on a project-by-project basis, taking

into account a variety of elements such

Hiring people with T-shaped profiles as expertise, skill sets, personalities'
creates an environment where the growth ambitions, development
team can collaborate and diversify. demands, and perspective cross-
pollination
 Recommendations to improve the existing movie-going
experience
ACCESS TO BAR AND LOUNGE ASSISTANCE ON ARRIVAL
If there is time before the PROVIDING DRINK COUPONS
When a family arrives at the
movie starts, parents can go Couples can utilise their
theatre, they are met by a
to the bar lounge and relax drink coupons in the lounge Cineplanet host. If the family
while their children eat bar after the movie to knows what movie they want
popcorn near a lounge discuss the film they just to see, they are escorted to
screen that shows trailers saw. the pick-up area and invited
for forthcoming films. to join the lounge.

TAKING THE EXPERIENCE

BACK TO HOME CATCHING UP WITH THE FRIENDS
The family passes by a On the lobby couches near the
product stand near the end theatre door, large groups of
of the film. They buy a
friends can congregate. While
take-home movie kit that
enjoying a drink from the
includes microwaveable
concession booth, they can catch
popcorn, a reusable
up with each other.
container, and a special
offer.