Riza Andrea I.

Asis BS DevCom-4B
19-0199 September 15, 2022
DEVC 30 – Communication Theory
Summary Matrix.

TRADITIONS SUMMARY EXAMPLE THEORIES

Cybernetic Communication as information processing. ▪ Structuration Theory – This theory is about foreseeing how
▪ Communication is goal oriented communication affects a group or organizations decision to
▪ What is received is different from the initial sender’s message create and change its rules and resources. It demonstrates the
▪ Importance of the feedback methods people take to influence the laws and available
resources.

▪ Spiral of Silence Theory – Is a theory that explains how shifts

in public opinion may occur and the reason why some
individuals voice out their opinion while others do not.
Socio-psychological Communication as interpersonal interaction. ▪ Cognitive Dissonance Theory – According to this theory, when
▪ Behavioral approach an individual’s values and action conflict, they will feel
▪ Cause-and-effect relationships dissonance which will encourage them to do something about it.
▪ Expression, interaction and influence
▪ Uncertainty Reduction Theory – It discusses how
communication techniques or strategies are used by people to get
more assurance and reduce uncertainty toward other people
including how to behave and what to think of a stranger so we
can predict that stranger’s behavior.
Socio-cultural Communication as symbolic process in (re)production of social order. ▪ Groupthink Theory – This theory tries to predict the decision-
▪ Context making outcomes of a group by making use of the unhealthy
▪ Culture groupthink behaviors of the group.
▪ Social practices
▪ Relational Dialectics Theory – This theory is about the
contradictions in relationship, how we can understand each
individuals’ perceptions regarding relational dialectics and the
reasons behind their decision to handle them in a certain way.
 Critical Discursive reflection. ▪ Cultural Studies Theory – This theory focuses on how
▪ Frankfurt School individuals interpret what the media wants them to do, how it
▪ Discourse affects the masses and how to regulate its influence between the
▪ Ideology elite and the ordinary people.

▪ Standpoint Theory – This theory attempts to comprehend each

person's perspective on the communication in light of their own
life experiences or standpoint. It also explains how a person’s
position in a conversation may influence the interaction itself.

Rhetorical Communication as art of public speaking. ▪ Dramatism – This theory aims to identify the driving factors
▪ Rhetoric behind an audience behavior or action.
▪ Influence through verbal and non-verbal communication
▪ Narrative Paradigm Theory – Is a theory that seeks to
understand how each individuals decides whether or not to trust
and believe the story they are told.
Phenomenological Communication as experience of self and others through dialogue. ▪ Symbolic Interaction Theory – This theory holds that humans
▪ Standpoint and perceptions exist in both the natural and symbolic environment. Wherein it
▪ Interaction explains how each individuals interprets the symbols they use
▪ Questioning semiotics and rhetoric and how that interpreted meaning influences the way they do.

▪ Social Exchange Theory – According to the social exchange

theory, society may be viewed as a set of interpersonal
interactions based on expectations of rewards and penalties. In
which this theory identifies the key factors in interpersonal
relationships that contribute and make them beneficial to both
parties.
Semiotic Communication as sharing meaning through system of signs.
▪ Already ‘spokens’ ▪ Muted Group Theory – Discusses how to balance the power in
▪ (Re)presentation and transmission of meaning communication by identifying people who have it and those who
don't.

▪ Genderlect Theory – This theory states that men and women

will communicate differently depending on how their gender is
expected to do so.
Reference/s:
What is Structuration Theory | IGI Global. (n.d.). Retrieved September 15, 2022, from https://www.igi-global.com/dictionary/structuration-theory/28515

Elisabeth Noelle-Neumann. (2021, July 14). Spiral of Silence - Elisabeth Noelle-Neumann. Elisabeth Noelle-Neumann - Her Life and Scientific Work. Retrieved September 15,
2022, from https://noelle-neumann.de/scientific-work/spiral-of-silence/

Mcleod, S. (2018, February 5). Cognitive Dissonance. Retrieved September 15, 2022, from https://www.simplypsychology.org/cognitive-dissonance.html

MastersinCommunications.com. (2022, June 27). Uncertainty Reduction Theory - Interpersonal Communication. Retrieved September 15, 2022, from
https://www.mastersincommunications.com/research/interpersonal-communication/uncertainty-reduction-theory

Groupthink. (2017, December 9). Communication Theory. Retrieved September 15, 2022, from https://www.communicationtheory.org/groupthink/

Relational Dialectics Theory. (2014, July 7). Communication Theory. Retrieved September 15, 2022, from https://www.communicationtheory.org/relational-dialectics-theory/

Cultural Studies - Communication Theory and Philosophy - iResearchNet. (2019, November 6). Communication. Retrieved September 15, 2022, from
http://communication.iresearchnet.com/communication-theory-and-philosophy/cultural-studies/

The Standpoint Theory. (2014, July 7). Communication Theory. Retrieved September 15, 2022, from https://www.communicationtheory.org/the-standpoint-theory/

Kuper, G. M. (2021b, January 23). Dramatism: A Communication Theory That Can Be Utilized By Organizations To Better Understand Persuasion. Retrieved September 15, 2022,
from https://www.linkedin.com/pulse/dramatism-communication-theory-can-utilized-better-gregory-kuper-msc

The Narrative Paradigm. (n.d.). Conversational Leadership. Retrieved September 15, 2022, from https://conversational-leadership.net/narrative-paradigm/
Drew, C., PhD. (2022, July 6). Symbolic Interaction Theory: Easy Explanation & 9 Examples. Helpful Professor. Retrieved September 15, 2022, from
https://helpfulprofessor.com/symbolic-interaction-examples/

Learn How Social Exchange Theory Explains Social Interaction. (2020, January 14). ThoughtCo. Retrieved September 15, 2022, from https://www.thoughtco.com/social-exchange-
theory-3026634

Muted Group Theory. (2014, July 7). Communication Theory. Retrieved September 15, 2022, from https://www.communicationtheory.org/muted-group-theory/

Genderlect theory of Deborah Tannen. (n.d.). Retrieved September 15, 2022, from http://pencil-pushing.blogspot.com/2012/04/week-10-genderlect-theory-of deborah.html
General Insight
Communication Theory has garnered numerous citations in academic works and made a lot of contributions to it. In relation, communication itself being a process implies
that it’s continuous. In fact, communication is a broad field that draws from many disciplines wherein theories may explain further. This means that learning and understanding how
communication happens is never-ending and has a very wide scope. Take for example Robert Craig’s seven traditions of communication which are known as the Cybernetic, Socio-
psychological, Socio-cultural, Critical, Rhetorical, Phenomenological and Semiotic. These traditions highlight various aspects or specialized area of communication which helps us
better understand conflicting viewpoints and how can we relate them in real life situations. Therefore, with the help of such tradition’s development communication performing its
task to use communication in promoting social development will be a great of help to devcom practitioners like me in the future. This is because our line of work is in the field of
communication, these principles will be helpful in doing our jobs right since we face different types of people that has various perspectives, beliefs and cultural background. And so,
such traditions of communication theory in the practice of development communication discipline opens up great opportunities.