Glamour Rush

This time its

Bigger & Bolder
Concept Note
Target
audience
Our Target Audience will be
divided into 2 categories :
External Internal
 

 
 

 for
ASPIRING
ARTISTS
building careers, empowering lives!
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building careers, empowering lives!
• The above content will be curated for the event with a mix of pre-recorded videos
and live sessions.

• All the content pieces will aim to bring forth all the necessary information an
aspiring artists looks for about careers in the field and about Lakme Academy
Powered by Aptech. Courses, Curriculum design, student development, delivery ,
salary structures, growth trajectory, success stories etc. Everything under the sun!

• Our CTA will be admissions open and will have some contact details. The videos
will be hosted across all our digital assets. Wherever possible we will build in
social media virality/shareability. We can also build in a Glamour Rush offer of a
25% discount on select courses with the CODE - GLAMOUR RUSH 2020.
 For
Our
universe
 Business Partners

 Sales Force

 Trainers

 Students
THE PLAN
Glamour Rush 2020 will be all about involvement and going beyond
Ones limits! Every stakeholder will be given challenges based on
their role in the system and will be evaluated by a Jury Panel from
Aptech Lt, Lakme Lever and the Industry.

The challenges will be designed to hone and nurture the skills

required for their particular profile.

It will be mandatory for every centre to participate and do their

best to shine. The winners will be felicitated with awards at the
Virtual Awards Night hosted by us.
Business
Partners
 Business Partners will be given certain parameters and
will judged by the sales team and their respective RSH.
The parameters will have business, compliance and
participation measures defined by the sales team.

 The parameters will be announced at the onset of

Glamour Rush to all centres.

 The Best Business Partners will be awarded at the

Awards Night.
Centre
Staff
 Challenge 1 : THE PITCH

The centre staff will be given a particular brand with

certain challenges/drawbacks/price discrepancies etc. They
have to come up with the best pitch possible for that
brand/product and present it to the Jury.

The evaluation criteria will be given to the sales team at the start.
Based on this evaluation criteria the jury panel will shortlist the
winners zonewise .
 Challenge 2 : Dialogue baazi

The centres will be given a dialogue which will have hair makeup
and beauty puns.

They have to enact these dialogues and make a video and sent it
to us.

The most fun videos will ofcourse win and participants will be
given some goody bags and exciting hampers.
 Challenge 3 : COUN- SELLING!!!

Centres have to nominate their best counsellor.

The counsellors have to put their best pitch forward and make a
counselling video for LAPA courses based on customer/buying
obstacles eg “Course price is too high”, “ My parents are out of
town” etc.

The best coun-selling will win the award for this one.
Trainers
 Challenge 1 :
YOUR FAVOURITE HACK

Challenge 2 :
DEMO VIDEOS/ how to?

Challenge 3:
overall assessment
EXISTING
STUDENTS
Backstage Drama
#Breakthestereotype
Guidelines
will follow!
The Winners will be
announced at the
Awards Night!!
TheMasterstroke
Award Categories
Most successful business partner
Most promising business partner
Highest contributing business partner
Sales Champion Gold
Sales Champion Silver
Sales Champion Bronze
 Best Hair Trainer
Best Makeup Trainer
Best Skin Trainer
 Best Hairdresser of the year
Best Makeup Artist of the Year
Best Beauty Expert of the Year
 See you soon
Thank you