HOME HEROES

6.53
Aamina
Ayesha
Fawaz
ABOUT US AND OUR CUSTOMERS

Are toys just toys?

How diverse is our children's toy collection?

We are Home Heroes. First environment-friendly

and culturally tailored toy maker in Pakistan.

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Let’s have a look at the problem!

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 PROBLEM WITH TOY INDUSTRY

Environmentally harmful Culturally Undiversified

90%
Toys are made of plastic which contains metals
such as lead and cadmium and other harmful
chemicals such as dioxins.
Not helpful in raising open-
minded children.
Different ethnic groups
are not represented in toys.

80% Lack of Safety

Of toys end up in landfills 198,000
40 tons Toy-related injuries are
Of plastic waste is produced per reported annually in the US
$1 million in revenue

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SOLUTION
Environment-Friendly
No use of plastic, we use stuffed toys with organic
materials like linen and cotton

Culturally Diverse
"you can't be it if you can't see it”
is often used to emphasize the need for representation.
We incorporate local cultures and perspective in toys
we make.

Safe
We make toys in safe sizes, without easily detachable
parts

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 OUR ADJECTIVES!

UNIQUE AUTHENTIC AND WELL-ACCEPTED

Our Toys are based on local market and Because families and children already know
culture the characters and the story behind them

FIRST TO MARKET
We are one of the first few in making toys
based on diverse cultures and religions

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 FIRST PRODUCTS

Three Bahadur (three heroes) Burka Avenger

Three extraordinary children who try to save their Superhero animated series focusing on
community from the evils that plague it. girls’ education and equality

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 MARKET NUMBERS

$141B $170M $38B

Global Market Size Pakistan Market Size US Market Size

First Target Market Second Target Market

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 OUR NUMBERS
$7 (Rs. 1500) $14
Average price for a toy in Pakistan Average price for a toy in US

$33,230 $2-4
Initial investment needed Average cost of making a toy
for setting up a toy factory

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 GROWTH STRATEGY

Marketing initiatives Social media and Partnership with educators,

offline and online kid/toy Influencers schools and childcares

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 WHAT WE WANT?

Investment Network

We need seed money to We Need your network of people

buy equipment and resources to promote our
business in the US

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 THANK YOU

Team B

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