ARELLANO UNIVERSITY

Juan Sumulong Campus

2600 Legarda St., Sampaloc, Manila
SENIOR HIGH SCHOOL DEPARTMENT
School Year 2022-2023
ENTREPRENEURSHIP

TOPIC: Macro Environmental Sources of Opportunities and Marketing Mix

The students should be able to:
LEARNING GOAL a. identify sources of opportunities using macro environmental forces
b. recognize the importance of creating PESTLE Analysis and marketing mix
 Marketing is the process of getting potential clients or customers interested in
your products and services. The keyword in this definition is "process."
MARKETING MIX Marketing involves researching, promoting, selling, and distributing your
products or services.
 Marketing is the process of getting potential clients or customers interested in
your products and services. The keyword in this definition is "process."
Marketing involves researching, promoting, selling, and distributing your
products or services.
1. Product refers to anything that’s being sold - a physical product, service
or goods.
2. Place where the product or service is actually sold. Location and often-
recited mantra of sales people.
3. Price the amount or value of a product
4. Promotion includes all the ways you tell your customers about your
products or services and how you then market and sell to them.
5. People refers to anyone directly or indirectly involved in the business
side of the enterprise
6. Packaging prominently displayed the brand name, the main attributes of
the product, the company’s logo and its place of business. It is the
bundle of products or services that are put together to attract and
delight customers.
7. Positioningdevelop the habit of thinking continually about how you are
positioned in the hearts and minds of your customers.
CONCEPTS:  Political - includes all the laws, rules and regulations that govern business practices as
MACRO well as the permits, approvals and licenses necessaryto operate the business
ENVIRONMENTAL  Economic - supply and demand factors that drive interest and foreign exchange rates
SOURCES OF that fluctuate with the movement of the market forces
OPPORTUNITIES  Socio-cultural - includes the demographics and cultural dimensions (beliefs, tastes,
customs & traditions) that govern the entrepreneurial endeavor
 Technological - new scientific and technological discoveries, which often lead to the
launch and commercialization of new products
 Legal - any new laws
 Ecological/ Environmental - opportunities abound for greener, cleaner and healthier
products whose objectives are to save the planet and prolong lives
 Application of Marketing Mix

Product

Place

Price

Promotion

People

Positioning

Packaging

PESTLE ANALYSIS

Political

Economic

Socio-cultural

technological

Legal

Ecological/
Environmental
Instructor Clarisse Mae D. Asaldo
Leader
Group No.

Members