The document discusses New Zealand's successful tourism campaign from 1999-2004 that established the country as a strong national brand. It focused on scenic beauty, outdoor activities, and Maori culture. A key part was the comprehensive website www.newzealand.com, which provided a single gateway for potential visitors to access information on everything the destination offered. It catalogued popular driving routes, highlighted seasonal activities, and indicated travel details.
The document discusses New Zealand's successful tourism campaign from 1999-2004 that established the country as a strong national brand. It focused on scenic beauty, outdoor activities, and Maori culture. A key part was the comprehensive website www.newzealand.com, which provided a single gateway for potential visitors to access information on everything the destination offered. It catalogued popular driving routes, highlighted seasonal activities, and indicated travel details.
The document discusses New Zealand's successful tourism campaign from 1999-2004 that established the country as a strong national brand. It focused on scenic beauty, outdoor activities, and Maori culture. A key part was the comprehensive website www.newzealand.com, which provided a single gateway for potential visitors to access information on everything the destination offered. It catalogued popular driving routes, highlighted seasonal activities, and indicated travel details.
access (n) /ˈækˌsɛs/ khả năng tiếp cận '=the opportunity or right to use
something or to see somebody/something High-speed internet [access] has become a
necessity. Internet tốc độ cao [truy cập] đã trở thành một nhu cầu thiết yếu. In passage: This meant that even the smallest bed and breakfast address or specialist activity provider could gain a web presence with access to an audience of long-haul visitors. accommodation (n) /əˌkɑməˈdeɪʃən/ nơi ở "'=a place to live, work or stay in" It can be difficult to find suitable [accommodation] for those in need. Có thể khó tìm được [chỗ ở] thích hợp cho những người có nhu cầu. In passage: There were also links to accommodation in the area. accurate (adj) /ˈækjərət/ chính xác '=correct and true in every detail The film is not historically [accurate]. Bộ phim không mang tính lịch sử [chính xác]. "In passage: In addition, because participating businesses were able to update the details they gave on a regular basis, the information provided remained accurate" achievement (n) /əˈʧivmənt/ thành tựu "'=a thing that somebody has done successfully, especially using their own effort and skill" It was a remarkable [achievement] for such a young player. Đó là một [thành tích] đáng kể đối với một cầu thủ trẻ như vậy. In passage: The Tourism New Zealand website won two Webby awards for online achievement and innovation. authentic (adj) /əˈθɛnɪk/ chân thực '=true and accurate the [authentic] voice of young black Americans giọng nói [đích thực] của những người Mỹ da đen trẻ tuổi "In passage: The campaign focused on New Zealand’s scenic beauty, exhilarating outdoor activities and authentic Maori culture, and it made New Zealand one of the strongest national brands in the world." brand (n) /brænd/ thương hiệu "'=a type of product, service, etc. made or offered by a particular company under a particular name" You pay less for the supermarket's own [brand]. Bạn trả ít hơn cho [thương hiệu] riêng của siêu thị. "In passage: The campaign focused on New Zealand’s scenic beauty, exhilarating outdoor activities and authentic Maori culture, and it made New Zealand one of the strongest national brands in the world." campaign (n) /kæmˈpeɪn/ chiến dịch "'=a series of planned activities that are intended to achieve a particular social, commercial or political aim" Today police launched a [campaign] to reduce road accidents. Hôm nay cảnh sát đã phát động một [chiến dịch] để giảm thiểu tai nạn đường bộ. "In passage: In 1999, Tourism New Zealand launched a campaign to communicate a new brand position to the world." catalogue (v) /ˈkætəˌlɔg/ lên danh sách '=to arrange a list of things in order in a catalogue; to record something in a catalogue It took six years to [catalogue] all the paintings. Phải mất sáu năm để [lập danh mục] tất cả các bức tranh. "In passage: To make it easier to plan motoring holidays, the site catalogued the most popular driving routes in the country, highlighting different routes according to the season and indicating distances and times." composed of (adj) /kəmˈpoʊzd əv/ bao gồm "'=to be made or formed from several parts, things or people" The committee was [composed of] specialists. Ủy ban gồm [bao gồm] các chuyên gia. In passage: New Zealand is a small country with a visitor economy composed mainly of small businesses. comprehensive (adj) /ˌkɑmpriˈhɛnsɪv/ toàn diện "'=including all, or almost all, the items, details, facts, information, etc., that may be involved" a [comprehensive] list of addresses danh sách địa chỉ [toàn diện] "In passage: However, the underlying lessons apply anywhere – the effectiveness of a strong brand, a strategy based on unique experiences and a comprehensive and user-friendly website." consider (v) /kənˈsɪdər/ cân nhắc "'=to think about something carefully, especially in order to make a decision" We are [considering] various possibilities. Chúng tôi đang [xem xét] nhiều khả năng khác nhau. "In passage: As part of this, the effect of each business on the environment was considered." contribute (v) /kənˈtrɪbjut/ đóng góp "'=to give something, especially money or goods, to help achieve or provide something" We [contributed] £5 000 to the earthquake fund. Chúng tôi [đã đóng góp] £ 5000 cho quỹ động đất. "In passage: This is important as research shows that activities are the key driver of visitor satisfaction, contributing 74% to visitor satisfaction, while transport and accommodation account for the remaining 26%." customise (v) tuỳ chỉnh '=to make or change something to suit the needs of the owner or user You can [customize] the software in several ways. Bạn có thể [tùy chỉnh] phần mềm theo một số cách. "In passage: As the site developed, additional features were added to help independent travelers devise their own customised itineraries." domestic (n) /dəˈmɛstɪk/ nội địa '=of or inside a particular country; not foreign or international Output consists of both exports and sales on the [domestic] market. Đầu ra bao gồm cả xuất khẩu và bán trên thị trường [nội địa]. "In passage: Tourism currently makes up 9% of the country’s gross domestic product, and is the country’s largest export sector." effectiveness (n) /ˈifɛktɪvnəs/ tính hiệu quả '=the fact of producing the result that is wanted or intended; the fact of producing a successful result to check the [effectiveness] of the security system để kiểm tra [tính hiệu quả] của hệ thống bảo mật "In passage: However, the underlying lessons apply anywhere – the effectiveness of a strong brand, a strategy based on unique experiences and a comprehensive and user-friendly website." evaluation (n) /ɪˌvæljuˈeɪʃən/ đánh giá "'=the act of forming an opinion of the amount, value or quality of something after thinking about it carefully" The technique is not widely practised and requires further [evaluation]. Kỹ thuật này không được thực hành rộng rãi và cần được [đánh giá] thêm. "In passage: And to maintain and improve standards, Tourism New Zealand organised a scheme whereby organisations appearing on the website underwent an independent evaluation against a set of agreed national standards of quality." exhilarating (adj) /ɪgˈzɪlərˌeɪtɪŋ/ vui vẻ '=very exciting and great fun Young people often find danger rather [exhilarating].Những người trẻ tuổi thường thấy nguy hiểm hơn là [phấn khích]. "In passage: The campaign focused on New Zealand’s scenic beauty, exhilarating outdoor activities and authentic Maori culture, and it made New Zealand one of the strongest national brands in the world." expenditure (n) /ɪkˈspɛndɪʧər/ chi tiêu '=the act of spending or using money; an amount of money spent Savings have been disposed of in order to meet the growing gap between income and [expenditure]. Tiết kiệm đã được loại bỏ để đáp ứng khoảng cách ngày càng tăng giữa thu nhập và [chi tiêu]. In passage: Overall tourism expenditure increased by an average of 6.9% per year between 1999 and 2004. gateway (n) /ˈgeɪtˌweɪ/ cánh cửa '=a means of getting or achieving something A good education is the [gateway] to success. Một nền giáo dục tốt là [cửa ngõ] để thành công. "In passage: A key feature of the campaign was the website www.newzealand.com, which provided potential visitors to New Zealand with a single gateway to everything the destination had to offer." generally (adv) /ˈʤɛnərəli/ nhìn chung '=by or to most people The initiative was [generally] considered a success. Sáng kiến này [nói chung] được coi là một thành công. In passage: It is generally perceived as a safe English-speaking country with a reliable transport infrastructure. highlight (v) /ˈhaɪˌlaɪt/ nhấn mạnh "'=to emphasize something, especially so that people give it more attention" The report [highlighted] the importance of exercise to maintain a healthy body. Báo cáo [nêu bật] tầm quan trọng của việc tập thể dục để duy trì một cơ thể khỏe mạnh. "In passage: To make it easier to plan motoring holidays, the site catalogued the most popular driving routes in the country, highlighting different routes according to the season and indicating distances and times." inclusion (n) /ˌɪnˈkluʒən/ bao gồm '=the fact of including somebody/something; the fact of being included His [inclusion] in the team is in doubt. [Sự bao gồm] của anh ấy trong đội đang bị nghi ngờ. In passage: The website also had a ‘Your Words’ section where anyone could submit a blog of their New Zealand travels for possible inclusion on the website. independent (adj) /ˌɪndɪˈpɛndənt/ độc lập '=done or given by somebody who is not involved in a situation and so is able to judge it fairly She went to a lawyer for some [independent] advice. Cô đã tìm đến luật sư để xin một số lời khuyên [độc lập]. "In passage: And to maintain and improve standards, Tourism New Zealand organised a scheme whereby organisations appearing on the website underwent an independent evaluation against a set of agreed national standards of quality." indicate (v) /ˈɪndəˌkeɪt/ cho thấy '=to be a sign of something; to show that something is possible or likely Early results [indicate] that the government will be returned to power. Kết quả ban đầu [chỉ ra rằng chính phủ sẽ được trở lại nắm quyền. "In passage: To make it easier to plan motoring holidays, the site catalogued the most popular driving routes in the country, highlighting different routes according to the season and indicating distances and times." infrastructure (n) /ˌɪnfrəˈstrəkʧər/ cơ sở hạ tầng "'=the basic systems and services that are necessary for a country or an organization to run smoothly, for example buildings, transport and water and power supplies" The war has badly damaged the country's [infrastructure]. Chiến tranh đã gây thiệt hại nặng nề cho [cơ sở hạ tầng] của đất nước. In passage: It is generally perceived as a safe English-speaking country with a reliable transport infrastructure. inhabitant (n) /ˌɪnˈhæbɪtənt/ cư dân '=a person or an animal that lives in a particular place It is a town of about 10 000 [inhabitants]. Đây là một thị trấn có khoảng 10 000 [cư dân]. "In passage: New Zealand is a small country of four million inhabitants, a long-haul flight from all the major tourist-generating markets of the world." innovation (n) /ˌɪnəˈveɪʃən/ "sáng kiến, đổi mới" "'=the introduction of new things, ideas or ways of doing something" The company is very interested in product design and [innovation]. Công ty rất quan tâm đến thiết kế và [đổi mới] sản phẩm. In passage: The Tourism New Zealand website won two Webby awards for online achievement and innovation. interactive (adj) /ˌɪnərˈæktɪv/ có tính tương tác '=that involves people working together and having an influence on each other The school believes in [interactive] teaching methods. Trường tin tưởng vào phương pháp giảng dạy [tương tác]. In passage: Another feature that attracted a lot of attention was an interactive journey through a number of the locations chosen for blockbuster films which had made use of New Zealand’s stunning scenery as a backdrop. involve (v) /ˌɪnˈvɑlv/ có "'=if a situation, an event or an activity involves something, that thing is an important or necessary part or result of it" Any investment [involves] an element of risk. Bất kỳ khoản đầu tư nào [đều có] một yếu tố rủi ro. "In passage: In addition, it appears that visitors to New Zealand don’t want to be ‘one of the crowd’ and find activities that involve only a few people more special and meaningful." itinerary (n) /aɪˈtɪnərˌɛri/ lịch trình "'=a plan of a journey, including the route and the places that you visit" Visits to four different countries are included in your [itinerary]. Các chuyến thăm đến bốn quốc gia khác nhau được bao gồm trong [hành trình] của bạn. "In passage: As the site developed, additional features were added to help independent travelers devise their own customised itineraries." make up (v) /meɪk əp/ chiếm "'=to form something, constitute" Women [make up] 56 per cent of the student numbers. Phụ nữ [chiếm] 56% số học sinh. "In passage: Tourism currently makes up 9% of the country’s gross domestic product, and is the country’s largest export sector." meaningful (adj) /ˈminɪŋfəl/ ý nghĩa '=serious and important a [meaningful] relationship/discussion/experience một mối quan hệ / thảo luận / kinh nghiệm [có ý nghĩa] "In passage: In addition, it appears that visitors to New Zealand don’t want to be ‘one of the crowd’ and find activities that involve only a few people more special and meaningful." once-in-a-lifetime (adj) một lần trong đời '=not likely to happen to you again a [once-in-a-lifetime] experience trải nghiệm [một lần trong đời] "In passage: Because of the long-haul flight, most visitors stay for longer (average 20 days) and want to see as much of the country as possible on what is often seen as a once-in-a-lifetime visit." particular (adj) /ˌpɑˈtɪkjələr/ "cụ thể, đặc biệt" "'=used to emphasize that you are referring to one individual person, thing or type of thing and not others" There is one [particular] patient I'd like you to see. Có một bệnh nhân [cụ thể] mà tôi muốn bạn gặp. "In passage: On the website, visitors can search for activities not solely by geographical location, but also by the particular nature of the activity." perceive (v) /pərˈsiv/ "coi, nhìn nhận" '=to understand or think of somebody/something in a particular way She did not [perceive] herself as disabled. Cô ấy không [cảm nhận] mình là người tàn tật. In passage: It is generally perceived as a safe English-speaking country with a reliable transport infrastructure. potential (adj) /pəˈtɛnʃəl/ tiềm năng '=that can develop into something or be developed in the future Have you looked into the [potential] side effects of the treatment? Bạn đã xem xét các tác dụng phụ [tiềm ẩn] của phương pháp điều trị chưa? "In passage: A key feature of the campaign was the website www.newzealand.com, which provided potential visitors to New Zealand with a single gateway to everything the destination had to offer." print out (phr v) /prɪnt aʊt/ in ra '=to produce a document or information from a computer in printed form How many copies shall I [print out]? Tôi sẽ [in ra] bao nhiêu bản? "In passage: By registering with the website, users could save their Travel Plan and return to it later, or print it out to take on the visit." provide (v) /prəˈvaɪd/ cung cấp '=to give something to somebody or make it available for them to use Please [provide] the following information. Vui lòng cung cấp các thông tin sau. "In passage: In addition, because participating businesses were able to update the details they gave on a regular basis, the information provided remained accurate" register (v) /ˈrɛʤɪstər/ đăng ký '=to record your/somebody’s/something’s name on an official list We expect about 50 per cent of [registered] voters to vote in the election. Chúng tôi mong đợi khoảng 50% cử tri [đã đăng ký] bỏ phiếu trong cuộc bầu cử. "In passage: By registering with the website, users could save their Travel Plan and return to it later, or print it out to take on the visit." reliable (adj) /rɪˈlaɪəbəl/ đáng tin '=that can be trusted to do something well; that you can rely on We are looking for someone who is [reliable] and hard-working. Chúng tôi đang tìm kiếm một người [đáng tin cậy] và làm việc chăm chỉ. In passage: It is generally perceived as a safe English-speaking country with a reliable transport infrastructure. remain (v) /rɪˈmeɪn/ "tiếp tục, vẫn" '=to continue to be something; to be still in the same state or condition It [remains] unclear whether Russia will in fact agree to the meeting. Hiện vẫn chưa rõ liệu Nga có đồng ý tham gia cuộc họp hay không. "In passage: In addition, because participating businesses were able to update the details they gave on a regular basis, the information provided remained accurate" satisfaction (n) /ˌsætɪsˈfækʃən/ hài lòng '=the good feeling that you have when you have achieved something or when something that you wanted to happen does happen; something that gives you this feeling She looked back on her career with great [satisfaction]. Cô ấy đã nhìn lại sự nghiệp của mình với sự [hài lòng] tuyệt vời. "In passage: This is important as research shows that activities are the key driver of visitor satisfaction, contributing 74% to visitor satisfaction, while transport and accommodation account for the remaining 26%." scenery (n) /ˈsinəri/ quang cảnh "'=the natural features of an area, such as mountains, valleys, rivers and forests, when you are thinking about them being attractive to look at" The [scenery] is magnificent. [Phong cảnh] thật tráng lệ. In passage: Another feature that attracted a lot of attention was an interactive journey through a number of the locations chosen for blockbuster films which had made use of New Zealand’s stunning scenery as a backdrop. scheme (n) /skim/ kế hoạch '=a plan or system for doing or organizing something Under the new [scheme] only successful schools will be given extra funding. "Theo [chương trình] mới, chỉ những trường thành công mới được cấp thêm kinh phí." "In passage: And to maintain and improve standards, Tourism New Zealand organised a scheme whereby organisations appearing on the website underwent an independent evaluation against a set of agreed national standards of quality." search for (phr v) /sərʧ fər/ tìm '=to look somewhere carefully in order to find something: The police [searched] the woods [for] the missing boy. Cảnh sát [đã tìm kiếm] khu rừng [tìm] cậu bé mất tích. "In passage: On the website, visitors can search for activities not solely by geographical location, but also by the particular nature of the activity." set up (phr v) /sɛt əp/ lập '=to create something or start it to [set up] a business để [thiết lập] một doanh nghiệp In passage: The website was set up to allow both individuals and travel organisations to create itineraries and travel packages to suit their own needs and interests. solely (adv) /ˈsoʊəli/ chỉ '=only; not involving somebody/something else She was motivated [solely] by self-interest. Cô ấy được thúc đẩy [chỉ] bởi tư lợi. "In passage: On the website, visitors can search for activities not solely by geographical location, but also by the particular nature of the activity." specialist (adj) /ˈspɛʃəlɪst/ chuyên môn ( trong một lĩnh vực nào đó ) "'=having a lot of experience, knowledge, or skill in a particular subject or business area" a [specialist] in Japanese history một [chuyên gia] trong lịch sử Nhật Bản In passage: This meant that even the smallest bed and breakfast address or specialist activity provider could gain a web presence with access to an audience of long-haul visitors. strategy (n) /ˈstrætəʤi/ chiến lược '=a plan that is intended to achieve a particular purpose We need to devise an effective long-term [strategy]. Chúng ta cần đề ra [chiến lược] dài hạn hiệu quả. "In passage: However, the underlying lessons apply anywhere – the effectiveness of a strong brand, a strategy based on unique experiences and a comprehensive and user-friendly website." stunning (adj) /ˈstənɪŋ/ tuyệt đẹp '=extremely attractive or impressive You look absolutely [stunning]! Bạn trông hoàn toàn [tuyệt đẹp]! In passage: Another feature that attracted a lot of attention was an interactive journey through a number of the locations chosen for blockbuster films which had made use of New Zealand’s stunning scenery as a backdrop. typical (adj) /ˈtɪpɪkəl/ thông thường "'=having the usual qualities or features of a particular type of person, thing or group" The weather at the moment is not [typical] for July. Thời tiết tại thời điểm này không phải là [điển hình] cho tháng Bảy. In passage: It could be argued that New Zealand is not a typical destination. undergo (v) /ˌəndərˈgoʊ/ trải qua "'=to experience something, especially a change or something unpleasant" The drug is currently [undergoing] trials in America. Thuốc hiện đang [đang] thử nghiệm ở Mỹ. "In passage: And to maintain and improve standards, Tourism New Zealand organised a scheme whereby organisations appearing on the website underwent an independent evaluation against a set of agreed national standards of quality." underlying (adj) /ˌəndərˈlaɪɪŋ/ đằng sau '=important in a situation but not always easily noticed or stated clearly Unemployment may be an [underlying] cause of the rising crime rate. Thất nghiệp có thể là một nguyên nhân [cơ bản] của tỷ lệ tội phạm gia tăng. "In passage: However, the underlying lessons apply anywhere – the effectiveness of a strong brand, a strategy based on unique experiences and a comprehensive and user-friendly website." undertake (v) /ˈəndərˌteɪk/ "làm, thực hiện" '=to make yourself responsible for something and start doing it University professors both teach and [undertake] research. Các giáo sư đại học vừa giảng dạy vừa [đảm nhận] nghiên cứu. "In passage: The more activities that visitors undertake, the more satisfied they will be." user-friendly (adj) "thân thiện với người dùng, dễ hiểu và sử dụng" '=easy for people who are not experts to use or understand What can we do to make the museum more [user-friendly]? Chúng ta có thể làm gì để bảo tàng [thân thiện với người dùng] hơn? "In passage: However, the underlying lessons apply anywhere – the effectiveness of a strong brand, a strategy based on unique experiences and a comprehensive and user-friendly website."
adaptive (adj) /əˈdæptɪv/ có tính thích nghi '=connected with changing;
able to change when necessary in order to deal with different situations [Adaptive] learning systems offer students customized learning experiences according to their needs and capabilities. Hệ thống học tập [Thích ứng] cung cấp cho sinh viên trải nghiệm học tập tùy chỉnh theo nhu cầu và khả năng của họ. "In passage: That doesn’t necessarily mean that it isn’t adaptive, he adds." agitated (adj) /ˈæʤəˌteɪtəd/ kích động '=showing in your behaviour that you are anxious and nervous Calm down! Don't get so [agitated]. Bình tĩnh! Đừng để bị như vậy [kích động]. "In passage: There isn’t even agreement over whether boredom is always a low-energy, flat kind of emotion or whether feeling agitated and restless counts as boredom, too." alleviate (v) /əˈliviˌeɪt/ giảm nhẹ '=to make something less severe A number of measures were taken to [alleviate] the problem. Một số biện pháp đã được thực hiện để [giảm bớt] vấn đề. "In passage: But of course, boredom itself cannot kill – it’s the things we do to deal with it that may put us in danger. What can we do to alleviate it before it comes to that?" apathy (n) /ˈæpəθi/ "thờ ơ, hờ hững" "'=the feeling of not being interested in or enthusiastic about something, or things in general" There is widespread [apathy] among voters. Có sự [thờ ơ] rộng rãi giữa các cử tri. "In passage: But defining boredom so that it can be studied in the lab has proved difficult. For a start, it can include a lot of other mental states, such as frustration, apathy, depression and indifference." arousal (n) /ərˈaʊzəl/ sự hứng thú '=the act of making somebody have a particular feeling or attitude the [arousal] of public interest [kích thích] quan tâm của công chúng "In passage: These can be plotted on two axes – one running left to right, which measures low to high arousal, and the other from top to bottom, which measures how positive or negative the feeling is." associate (v) /əˈsoʊʃiˌeɪt/ gắn với '=to make a connection between people or things in your mind He is closely [associated] in the public mind with horror movies. Anh gắn liền với tâm trí công chúng với những bộ phim kinh dị. "In passage: Other personality traits, such as curiosity, are associated with a high boredom threshold." come down to (phr v) /kəm daʊn tɪ/ phụ thuộc vào '=to depend on a single important point What it [comes down to] is either I get more money or I leave. Những gì nó [đi xuống] là tôi nhận được nhiều tiền hơn hoặc tôi rời đi. In passage: It’s early days but they think that at least some of it comes down to personality. convinced (adj) /kənˈvɪnst/ "bị thuyết phục, tin tưởng" '=completely sure about something Sam nodded but he didn't look [convinced]. Sam gật đầu nhưng trông anh ấy không [bị thuyết phục]. "In passage: Psychologist John Eastwood at York University in Toronto, Canada, isn’t convinced." curiosity (n) /ˌkjʊriˈɑsəti/ sự tò mò '=a strong desire to know about something I felt a certain [curiosity] to see what would happen next.Tôi cảm thấy một [tò mò] nhất định muốn xem điều gì sẽ xảy ra tiếp theo. "In passage: Other personality traits, such as curiosity, are associated with a high boredom threshold." damaging (adj) /ˈdæmɪʤɪŋ/ gây hại '=causing damage; having a bad effect on somebody/something Lead is potentially [damaging] to children's health. Chì có khả năng [gây hại] cho sức khỏe của trẻ em. "In passage: Of the five types, the most damaging is ‘reactant’ boredom with its explosive combination of high arousal and negative emotion." deal with (v) /dil wɪθ/ xử lý "'=to take appropriate action in a particular situation or according to who you are talking to, managing, etc." She is used to [dealing with] all kinds of people in her job. Cô ấy đã quen [đối phó với] tất cả các loại người trong công việc của mình. "In passage: But of course, boredom itself cannot kill – it’s the things we do to deal with it that may put us in danger. What can we do to alleviate it before it comes to that?" define (v) /dɪˈfaɪn/ "định nghĩa, cắt nghĩa" '=to say or explain what the meaning of a word or phrase is The term ‘mental illness’ is difficult to [define]. Thuật ngữ ‘bệnh tâm thần’ rất khó [định nghĩa]. "In passage: But defining boredom so that it can be studied in the lab has proved difficult. For a start, it can include a lot of other mental states, such as frustration, apathy, depression and indifference." depression (n) /dɪˈprɛʃən/ "chán nản, trầm cảm" "'=a medical condition in which a person feels very sad and anxious and often has physical symptoms such as being unable to sleep, etc." She suffered from severe [depression] after losing her job. Cô ấy bị [trầm cảm] nặng sau khi mất việc. "In passage: But defining boredom so that it can be studied in the lab has proved difficult. For a start, it can include a lot of other mental states, such as frustration, apathy, depression and indifference." detrimental (adj) /ˌdɛtrəˈmɛnəl/ rất có hại '=harmful This move could be seriously [detrimental] to the economy. Động thái này có thể gây [bất lợi] nghiêm trọng cho nền kinh tế. In passage: More evidence that boredom has detrimental effects comes from studies of people who are more or less prone to boredom. disgust (n) /dɪsˈgəst/ ghê tởm "'=a strong feeling of dislike for somebody/something that you feel is unacceptable, or for something that looks, smells, etc. unpleasant" She wrinkled her nose in [disgust] at the smell. Cô ấy nhăn mũi vì [kinh tởm] trước mùi. "In passage: In his book, Boredom: A Lively History, Peter Toohey at the University of Calgary, Canada, compares it to disgust – an emotion that motivates us to stay away from certain situations." distinct (adj) /dɪˈstɪŋkt/ khác biệt '=clearly different or of a different kind The results of the survey fell into two [distinct] groups. Kết quả của cuộc khảo sát được chia thành hai nhóm [riêng biệt]. "In passage: By asking people about their experiences of boredom, Thomas Goetz and his team at the University of Konstanz in Germany have recently identified five distinct types: indifferent, calibrating, searching, reactant and apathetic." distraction (n) /dɪˈstrækʃən/ mất tập trung '=a thing that takes your attention away from what you are doing or thinking about I find it hard to work at home because there are too many [distractions]. Tôi cảm thấy khó làm việc ở nhà vì có quá nhiều [phiền nhiễu]. "In passage: Working with teenagers, they found that those who ‘approach’ a boring situation – in other words, see that it’s boring and get stuck in anyway – report less boredom than those who try to avoid it by using snacks, TV or social media for distraction." end up (v) /ɛnd əp/ cuối cùng làm gì '=to find yourself in a place or situation at the end of a process or period of time I [ended up] doing all the work myself. Tôi [cuối cùng] tự mình làm tất cả công việc. "In passage: What’s more, your efforts to improve the situation can end up making you feel worse." engaged (adj) /ɪnˈgeɪʤd/ "tham gia, bận (làm gì)" '=busy doing something; involved with somebody/something in an active and interested way They are [engaged] in talks with the Irish government. Họ đang [tham gia] đàm phán với chính phủ Ireland. In passage: The most useful is what Goetz calls ‘indifferent’ boredom: someone isn’t engaged in anything satisfying but still feels relaxed and calm. explosive (adj) /ɪkˈsploʊsɪv/ bùng nổ '=easily able or likely to explode an [explosive] mixture of chemicals một hỗn hợp [chất nổ] của các chất hóa học "In passage: Of the five types, the most damaging is ‘reactant’ boredom with its explosive combination of high arousal and negative emotion." frustration (n) /frəˈstreɪʃən/ bực bội '=the feeling of being frustrated (annoyed and impatient because you cannot do or achieve what you want) Every job has its difficulties and [frustrations]. Mọi công việc đều có những khó khăn và [thất vọng]. "In passage: But defining boredom so that it can be studied in the lab has proved difficult. For a start, it can include a lot of other mental states, such as frustration, apathy, depression and indifference." identify (v) /aɪˈdɛntəˌfaɪ/ xác định '=to find or discover somebody/something Scientists have [identified] the gene responsible for the disease. Các nhà khoa học đã [xác định] được gen gây ra căn bệnh này. "In passage: By asking people about their experiences of boredom, Thomas Goetz and his team at the University of Konstanz in Germany have recently identified five distinct types: indifferent, calibrating, searching, reactant and apathetic." indifference (n) /ˌɪnˈdɪfərəns/ "dửng dưng, bàng quan" "'=a lack of interest, feeling or reaction towards somebody/something" What she said is a matter of complete [indifference] to me. Những gì cô ấy nói là một vấn đề hoàn toàn [thờ ơ] đối với tôi. "In passage: But defining boredom so that it can be studied in the lab has proved difficult. For a start, it can include a lot of other mental states, such as frustration, apathy, depression and indifference." infection (n) /ˌɪnˈfɛkʃən/ nhiễm (bệnh) '=the act or process of causing or getting a disease Vaccination is essential to protect people exposed to hepatitis B [infection]. Chủng ngừa là điều cần thiết để bảo vệ những người tiếp xúc với [nhiễm trùng] viêm gan B. "In passage: ‘If disgust protects humans from infection, boredom may protect them from “infectious” social situations,’ he suggests." intriguingly (adv) /ˌɪnˈtrigɪŋli/ "thú vị, ngạc nhiên" '=in a way that is very interesting because it is unusual or does not have an obvious answer "The book is [intriguingly] titled, ‘The Revenge of the Goldfish’." "Cuốn sách có tựa đề [hấp dẫn], ‘Sự trả thù của cá vàng’." "In passage: Intriguingly, Goetz has found that while people experience all kinds of boredom, they tend to specialise in one." irritability (n) /ˌɪrɪtəˈbɪləti/ "sự khó chịu, dễ nổi nóng" '=the fact of tending to get annoyed easily Lack of vitamin B in the diet causes [irritability]. Thiếu vitamin B trong chế độ ăn uống gây ra [khó chịu]. "In passage: ‘People try to connect with the world and if they are not successful there’s that frustration and irritability,’ he says." mental (adj) /ˈmɛntəl/ tinh thần '=connected with the state of health of the mind or with the treatment of illnesses of the mind The analysis of dreams can reveal details of a person's [mental] state. Việc phân tích các giấc mơ có thể tiết lộ chi tiết về trạng thái [tinh thần] của một người. "In passage: But defining boredom so that it can be studied in the lab has proved difficult. For a start, it can include a lot of other mental states, such as frustration, apathy, depression and indifference." necessarily (adv) /ˌnɛsəˈsɛrəli/ nhất thiết '=used to say that something is possibly true but not definitely or always true It isn't [necessarily] true that sugar is bad for you. Không nhất thiết [nhất thiết] đúng rằng đường có hại cho bạn. "In passage: That doesn’t necessarily mean that it isn’t adaptive, he adds." particularly (adv) /ˌpɑrˈtɪkjələrli/ cụ thể '=especially; more than usual or more than others The story focuses [particularly] on the character of Nelly. Câu chuyện tập trung [đặc biệt] vào nhân vật Nelly. In passage: People who are motivated by pleasure seem to suffer particularly badly. prone (adj) /proʊn/ dễ bị '=likely to suffer from something or to do something bad Working without a break makes you more [prone] to error. Làm việc không nghỉ khiến bạn [dễ bị] mắc lỗi hơn. In passage: More evidence that boredom has detrimental effects comes from studies of people who are more or less prone to boredom. prospects (n) /ˈprɑspɛkts/ "viễn cảnh, khả năng" '=the possibility that something will happen There is no immediate [prospect] of peace. Không có [triển vọng] hòa bình ngay lập tức. "In passage: It seems those who bore easily face poorer prospects in education, their career and even life in general." restless (adj) /ˈrɛstləs/ bồn chồn "'=unable to stay still or be happy where you are, because you are bored or need a change" The audience was becoming [restless]. Khán giả trở nên [bồn chồn]. "In passage: There isn’t even agreement over whether boredom is always a low-energy, flat kind of emotion or whether feeling agitated and restless counts as boredom, too." seek out (v) /sik aʊt/ tìm kiếm "'=to look for and find somebody/something, especially when this involves using a lot of effort" He admired her ability to [seek out] bargains. Anh ngưỡng mộ khả năng [tìm kiếm] món hời của cô. "In passage: In fact, she goes so far as to suggest that we should seek out more boredom in our lives." specialise (v) "tập trung, chuyên hoá" "'=to become an expert in a particular area of work, study or business; to spend more time on one area of work, etc. than on others" Many students prefer not to [specialize] too soon. Nhiều sinh viên không muốn [chuyên môn hóa] quá sớm. "In passage: Intriguingly, Goetz has found that while people experience all kinds of boredom, they tend to specialise in one." speculate (v) /ˈspɛkjəˌleɪt/ đoán '=to form an opinion about something without knowing all the details or facts We all [speculated] about the reasons for her resignation. Tất cả chúng tôi đều [suy đoán] về lý do cô ấy từ chức. In passage: Psychologist Francoise Wemelsfelder speculates that our over-connected lifestyles might even be a new source of boredom. stay away from (phr v) /steɪ əˈweɪ frəm/ tránh xa '=to not go near a particular person or place I just couldn't [stay away]. Tôi chỉ không thể [tránh xa]. "In passage: In his book, Boredom: A Lively History, Peter Toohey at the University of Calgary, Canada, compares it to disgust – an emotion that motivates us to stay away from certain situations." stimulation (n) /ˌstɪmjəˈleɪʃən/ "kích thích, khuyến khích" '=the act of making somebody interested and excited about something by engaging their mind or their physical senses Kids' interest is often caught by visual [stimulation]. Sự quan tâm của trẻ em thường bị thu hút bởi [kích thích] thị giác. "In passage: ‘In modern human society there is a lot of overstimulation but still a lot of problems finding meaning,’ she says." stuck (adj) /stək/ kẹt '=in an unpleasant situation or place that you cannot escape from I hate being [stuck] at home all day. Tôi ghét bị [mắc kẹt] ở nhà cả ngày. "In passage: Working with teenagers, they found that those who ‘approach’ a boring situation – in other words, see that it’s boring and get stuck in anyway – report less boredom than those who try to avoid it by using snacks, TV or social media for distraction." threshold (n) /θˈrɛˌʃoʊld/ ngưỡng '=the level at which something starts to happen or have an effect He has a low boredom [threshold] Anh ấy có một chút buồn chán [ngưỡng] "In passage: Other personality traits, such as curiosity, are associated with a high boredom threshold." variety (n) /vərˈaɪəti/ đa dạng '=several different sorts of the same thing There is a wide [variety] of patterns to choose from.Có rất nhiều [nhiều] mẫu để lựa chọn. In passage: Boredom proneness has been linked with a variety of traits. wander (v) /ˈwɑndər/ "nghĩ lan man, lơ đễnh" "'=to walk slowly around or to a place, often without any particular sense of purpose or direction" The child was found [wandering] the streets alone. Đứa trẻ được tìm thấy [lang thang] trên đường phố một mình. "In passage: Mann concluded that a passive, boring activity is best for creativity because it allows the mind to wander."
artificial (adj) /ˌɑrtəˈfɪʃəl/ nhân tạo '=made or produced to copy
something natural; not real [artificial] lighting/light [nhân tạo] ánh sáng / ánh sáng "In passage: Classical music by an artificial composer has had audiences enraptured, and even tricked them into believing a human was behind the score." assess (v) /əˈsɛs/ đánh giá '=to make a judgement about the nature or quality of somebody/something It's difficult to [assess] the effects of these changes. Rất khó để [đánh giá] tác động của những thay đổi này. In passage: He asked both expert musicians and non-experts to assess six compositions. break down (phr v) /breɪk daʊn/ chia ra để phân tích '=to divide into parts to be analysed "Expenditure on the project [breaks down] as follows: wages $10m, plant $4m, raw materials $5m." "Chi tiêu cho dự án [chia nhỏ] như sau: tiền công 10 triệu USD, nhà máy 4 triệu USD, nguyên vật liệu 5 triệu USD." "In passage: If we can break this process down into computer code, where does that leave human creativity?" condemn (v) /kənˈdɛm/ "kết án, chỉ trích" "'=to say very strongly that you think something is bad, usually for moral reasons" The government issued a statement [condemning] the killings. Chính phủ đã đưa ra một tuyên bố [lên án] các vụ giết người. "In passage: Some, such as Wiggins, have blasted Cope’s work as pseudoscience, and condemned him for his deliberately vague explanation of how the software worked." controversy (n) /ˈkɑntrəˌvərsi/ tranh cãi "'=public discussion and argument about something that many people strongly disagree about, think is bad, or are shocked by" a bitter [controversy] over/about the site of the new airport một [tranh cãi] gay gắt về / về địa điểm của sân bay mới "In passage: Amid such controversy, Cope destroyed EMI’s vital databases." criticism (n) /ˈkrɪtɪˌsɪzəm/ "phê bình, chỉ trích" '=the act of expressing disapproval of somebody/something and opinions about their faults or bad qualities; a statement showing this disapproval Ben is very sensitive—he just can't take [criticism]. Ben rất nhạy cảm - anh ấy không thể chấp nhận [chỉ trích]. "In passage: Simon Colton, the designer of the Painting Fool, is keen to make sure his creation doesn’t attract the same criticism." deliberately (adv) /dɪˈlɪbərətli/ cố ý "'=done in a way that was planned, not by chance" She's been [deliberately] ignoring him all day. Cô ấy [cố tình] phớt lờ anh cả ngày. "In passage: Some, such as Wiggins, have blasted Cope’s work as pseudoscience, and condemned him for his deliberately vague explanation of how the software worked." direction (n) /dɪˈrɛkʃɪn/ hướng dẫn "'=instructions about how to do something, where to go, etc." "With all pesticides, follow the [directions] for use carefully." "Với tất cả các loại thuốc trừ sâu, hãy làm theo [hướng dẫn] sử dụng một cách cẩn thận." "In passage: Unlike earlier ‘artists’ such as Aaron, the Painting Fool only needs minimal direction and can come up with its own concepts by going online for material." double standards (n) /ˈdəbəl ˈstændərdz/ tiêu chuẩn kép "'=a rule or moral principle that is unfair because it is used in one situation, but not in another, or because it treats one group of people in a way that is different from the treatment of another" the [double standard] frequently encountered in 19th- century attitudes to sex [tiêu chuẩn kép] thường gặp trong thái độ của thế kỷ 19 đối với tình dục "In passage: While some might say they have a mechanical look, Colton argues that such reactions arise from people’s double standards towards software-produced and human-produced art." eerie (adj) /ˈɪri/ kỳ quái "'=strange, mysterious and frightening" I found the silence underwater really [eerie]. Tôi thấy sự im lặng dưới nước thực sự [kỳ lạ]. "In passage: This gives the work an eerie, ghostlike quality." enraptured (adj) /ɛnˈræpʧərd/ "rất vui mừng, say mê" '=filled with great pleasure or joy The audience was [enraptured] by the young soloist's performance. Khán giả đã [mê mẩn] màn trình diễn của nghệ sĩ độc tấu trẻ tuổi. "In passage: Classical music by an artificial composer has had audiences enraptured, and even tricked them into believing a human was behind the score." essence (n) /ˈɛsəns/ bản chất "'=the most important quality or feature of something, that makes it what it is" His paintings capture the [essence] of France. Những bức tranh của ông nắm bắt được [bản chất] của nước Pháp. "In passage: This can give it an ‘irresistible essence’, says Bloom." fascinated (adj) /ˈfæsəˌneɪtɪd/ "ấn tượng, mê hoặc" '=very interested "The children watched, [fascinated], as the picture began to appear." "Những đứa trẻ xem, [bị mê hoặc], khi bức tranh bắt đầu xuất hiện." "In passage: Others, though, are fascinated by the prospect that a computer might create something as original and subtle as our best artists." from scratch (adv) /frəm skræʧ/ từ đầu '=without any previous preparation or knowledge I learned German [from scratch] in six months. Tôi đã học tiếng Đức [từ đầu] trong sáu tháng. "In passage: It is now beginning to display a kind of imagination too, creating pictures from scratch." glitch (n) /glɪʧ/ lỗi '=a small problem or fault that stops something working successfully A few technical [glitches] forced us to postpone the demonstration. Một vài [trục trặc] kỹ thuật buộc chúng tôi phải hoãn buổi biểu diễn. "In passage: Some of the Painting Fool’s paintings of a chair came out in black and white, thanks to a technical glitch." impulse (n) /ˌɪmˈpəls/ "sự thúc đẩy, thôi thúc" "'=a sudden strong wish or need to do something, without stopping to think about the results" He had a sudden [impulse] to stand up and sing. Anh ấy có một [xung động] đột ngột để đứng lên và hát. "In passage: Meanwhile, Douglas Hofstadter of Indiana University said EMI created replicas which still rely completely on the original artist’s creative impulses." irresistible (adj) /ˌɪrɪˈzɪstəbəl/ không cưỡng lại được '=so strong that it cannot be stopped or resisted His arguments were [irresistible]. Những lập luận của ông [không thể cưỡng lại được]. "In passage: This can give it an ‘irresistible essence’, says Bloom." keen (adj) /kin/ kiên quyết muốn làm gì/ cái gì xảy ra '=wanting to do something or wanting something to happen very much John was very [keen] to help. John rất [muốn] giúp đỡ. "In passage: Simon Colton, the designer of the Painting Fool, is keen to make sure his creation doesn’t attract the same criticism." laud (v) /lɔd/ ca ngợi '=to praise somebody/something He was [lauded] for his courage. Anh ấy được [ca ngợi] vì lòng dũng cảm của mình. In passage: Human artists like the renowned Ellsworth Kelly are lauded for limiting their colour palette – so why should computers be any different? mechanical (adj) /məˈkænɪkəl/ máy móc '=relating to machines and engines The breakdown was due to a [mechanical] failure. Sự cố là do lỗi [máy móc]. "In passage: While some might say they have a mechanical look, Colton argues that such reactions arise from people’s double standards towards software-produced and human-produced art." millennium (n) /məˈlɛniəm/ "nghìn năm, (số nhiều) thời gian rất dài" "'=a period of 1 000 years, especially as calculated before or after the birth of Christ" "For [millennia], it was accepted that the earth was at the centre of the universe." "Trong [hàng thiên niên kỷ], người ta đã chấp nhận rằng trái đất là trung tâm của vũ trụ." In passage: Researchers like Colton don’t believe it is right to measure machine creativity directly to that of humans who ‘have had millennia to develop our skills’. outrage (v) /ˈaʊˌtreɪʤ/ "xúc phạm, tức giận" '=to make somebody very shocked and angry I am morally [outraged] by their actions. Tôi bị [phẫn nộ] về mặt đạo đức bởi hành động của họ. "In passage: When audiences found out the truth they were often outraged with Cope, and one music lover even tried to punch him." possess (v) /pəˈzɛs/ sở hữu '=to have or own something He was charged with [possessing] a shotgun without a licence. Anh ta bị buộc tội [sở hữu] một khẩu súng ngắn mà không có giấy phép. "In passage: The Painting Fool is one of a growing number of computer programs which, so their makers claim, possess creative talents." prejudice (n) /ˈprɛʤədɪs/ định kiến "'=an unreasonable dislike of or preference for a person, group, custom, etc., especially when it is based on their race, religion, sex, etc." Their decision was based on ignorance and [prejudice]. Quyết định của họ dựa trên sự thiếu hiểu biết và [thành kiến]. In passage: Where does this prejudice come from? prestigious (adj) /pərˈstiʤəs/ danh giá '=respected and admired as very important or of very high quality My parents wanted me to go to a more [prestigious] university. Cha mẹ tôi muốn tôi vào một trường đại học [danh tiếng] hơn. In passage: Artworks painted by a robot have sold for thousands of dollars and been hung in prestigious galleries. prospect (n) /ˈprɑspɛkt/ "viễn cảnh, khả năng" '=the possibility that something will happen There is no immediate [prospect] of peace. Không có [triển vọng] hòa bình ngay lập tức. "In passage: Others, though, are fascinated by the prospect that a computer might create something as original and subtle as our best artists." pseudoscience (n) /ˌsudoʊˈsaɪəns/ giả khoa học "'=a set of theories, beliefs or methods that some people claim are based on scientific fact even though in reality they are not" Eugenics was a [pseudoscience] based on racism. Thuyết ưu sinh là một [khoa học giả] dựa trên sự phân biệt chủng tộc."In passage: Some, such as Wiggins, have blasted Cope’s work as pseudoscience, and condemned him for his deliberately vague explanation of how the software worked." reckon (v) /ˈrɛkən/ "nghĩ, cho rằng" '=to think something or have an opinion about something He'll be famous one day. What do you [reckon] ('= do you agree)? Một ngày nào đó anh ấy sẽ nổi tiếng. What do you [inheriton] ('= bạn đồng ý)? In passage: Paul Bloom of Yale University has a suggestion: he reckons part of the pleasure we get from art stems from the creative process behind the work. recoil (v) /riˈkɔɪl/ giật mình '=to react to an idea or a situation with strong dislike or fear She [recoiled] from the idea of betraying her own brother. Cô [rút lui] khỏi ý định phản bội anh trai của chính mình. "In passage: But why did so many people love the music, yet recoil when the discovered how it was composed?" rely on (phr v) /rɪˈlaɪ ɔn/ dựa vào '=to need or depend on somebody/something They had to [rely] entirely [on] volunteer workers. Họ phải [dựa] hoàn toàn vào [] các nhân viên tình nguyện. "In passage: Meanwhile, Douglas Hofstadter of Indiana University said EMI created replicas which still rely completely on the original artist’s creative impulses." renowned (adj) /rɪˈnaʊnd/ nổi tiếng '=famous and respected "We asked for advice from the [renowned] legal expert, Sam Pincher." "Chúng tôi đã yêu cầu lời khuyên từ chuyên gia pháp lý [nổi tiếng], Sam Pincher."In passage: Human artists like the renowned Ellsworth Kelly are lauded for limiting their colour palette – so why should computers be any different? replica (n) /ˈrɛplɪkə/ bản sao '=a very good or exact copy of something There is even a scaled-down [replica] of the Eiffel Tower there. Thậm chí còn có một [bản sao] thu nhỏ của Tháp Eiffel ở đó. "In passage: Meanwhile, Douglas Hofstadter of Indiana University said EMI created replicas which still rely completely on the original artist’s creative impulses." revered (adj) /rɪˈvɪrd/ được ngưỡng mộ '=highly admired and respected He name is [revered] researcher of _x0008_etymology. Anh ấy tên là nhà nghiên cứu [được tôn kính] của _x0008_etymology. "In passage: Not only did EMI create compositions in Cope’s style, but also that of the most revered classical composers, including Bach, Chopin and Mozart." speculation (n) /ˌspɛkjəˈleɪʃən/ đồn đoán '=the act of forming opinions about what has happened or what might happen without knowing all the facts His private life is the subject of much [speculation]. Cuộc sống riêng tư của anh ấy là chủ đề của nhiều [suy đoán]. "In passage: It seems obvious, therefore, that with computers producing art, this speculation is cut short – there’s nothing to explore." subtle (adj) /ˈsətəl/ tinh vi '=not very obvious or easy to notice There are [subtle] differences between the two versions. Có sự khác biệt [tinh tế] giữa hai phiên bản. "In passage: Others, though, are fascinated by the prospect that a computer might create something as original and subtle as our best artists." tend (v) /tɛnd/ có xu hướng '=to be likely to do something or to happen in a particular way because this is what often or usually happens People [tend] to be happier if they are in a long-term relationship. Mọi người [có xu hướng] hạnh phúc hơn nếu họ ở trong một mối quan hệ lâu dài. In passage: People who thought the composer was a computer tended to dislike the piece more than those who believed it was human. to some extent (phrase) /tɪ səm ɪkˈstɛnt/ theo khía cạnh nào đó '=partly "[To some extent], she was responsible for the accident." "[Ở một mức độ nào đó], cô ấy phải chịu trách nhiệm về vụ tai nạn." "In passage: To some extent, we are all familiar with computerised art." unexpected (adj) /ˌənɪkˈspɛktɪd/ không ngờ "'=if something is unexpected, it surprises you because you were not expecting it" The news was disappointing but not [unexpected]. Tin tức đáng thất vọng nhưng không [bất ngờ]. In passage: Software bugs can also lead to unexpected results. vague (adj) /veɪg/ "không rõ ràng, mập mờ" '=not having or giving enough information or details about something The politicians made [vague] promises about tax cuts. Các chính trị gia đã đưa ra những lời hứa [mơ hồ] về việc cắt giảm thuế. "In passage: Some, such as Wiggins, have blasted Cope’s work as pseudoscience, and condemned him for his deliberately vague explanation of how the software worked." work of art (n) /wərk əv ɑrt/ tác phẩm nghệ thuật "'=a painting, statue, etc." A number of priceless [works of art] were stolen from the gallery. Một số [tác phẩm nghệ thuật] vô giá đã bị đánh cắp khỏi phòng trưng bày. In passage: Can computers really create works of art? sophisticated (adj) /səˈfɪstɪˌkeɪtəd/ "phức tạp, tinh tế" '=clever and complicated in the way that it works or is presented Medical techniques are becoming more [sophisticated] all the time. Các kỹ thuật y tế ngày càng trở nên [tinh vi] hơn mọi lúc. In passage: Human beings are the only species to perform sophisticated creative acts regularly.