Understanding

Media: Aesthetics
of Film and TV
-Felizardo S. Buenaflor II
Objectives:
• Differentiate various file formats and the way
they embed messages.
• Appreciate the production aspect of film and
television production
• Craft media messages for the audiovisual
media.
The Film Form
• Looking closely at the traditional way movies are
made, a typical celluloid fil strip actually has
separate frames. Each frames may appear like
they have the same image. But upon closer
look, each frame differs from one another.
• This refer in earlier as “moving pictures”
Modes of Film Production
1. Preproduction – this is where all the planning
stages of a film are made before the actual
making of the film.
2. Production – the actual shooting of the film
sometimes called “principal photography phase”.
3. Postproduction – this is where everything will be
put together: the images shot will be edited
together; the music will be composed, recorded
and laid out the edited image, and the special
effects or other graphics requirements will be put
in the film.
Film Formats
1. Narrative - is fictional in nature, meaning the
characters and situations were made up by the
film’s scriptwriter.
2. Documentary – the opposite of the narrative film.
Presents nonfictional or factual characters and
situations in the film.
3. Animation – the oldest form of film format, the
animated film goes back to the days when film
was first invented. Moving image shot at a fraction
of a second appears as animated when
projected in rapid succession.
Film Formats

4. Experimental – usually strays away from the

traditional narrative format or the typical
documentary format. Play around the physicality
of the film form, shooting styles, the production
process, and the concept.
The TV Broadcast
• Television or TV for short, has somewhat similar
aesthetics with the film form.
• It uses same technology, like digital shooting
style.
The TV Broadcast
• In TV, it has more stable and unending supply of
content.
• In film, it only makes one film and gets to show in
cinemas for a limited time.
The TV Broadcast
• This is the reality for the so-called free TV stations
or free-to-air or those stations which broadcast
from a signal frequency which could capture by
regular antenna.
Kinds of TV Shows
• Informative Programming
– News programs, documentary-type, Public service
• Entertainment Programming
– A variety of fictional entertainment option fills our
daily TV programming.
– Dramatic series, crime stories, police drama, legal
drama, supernatural, comedy show.
– Singing contest, dance contest, pageant, some
games