Finding the perfect design is essential for grabbing a customer’s attention, there are also a number of

practical features that customers expect.

Let’s take a closer look at 5 packaging special features that are most important to consumers.

1. Product window

 Clear product windows have been around for a while, but

they’re becoming more and more popular in today’s
market with a higher demand for honest messaging
Consumers like to know exactly what they’re getting, and
clear product windows are one of the best ways to provide
transparency for customers and build trust.

2. Spouts and fitments

 Spout and fitments are a unique flexible packaging

feature that apply to a wide range of applications in
the food, liquid and nutraceutical industries. Even
household chemicals and cleaning products can be
capped off with various types of spout and fitment
features.

3. Valves

 Degassing valves are another feature that can be

easily taken for granted. They serve a variety of purposes from food
preservation to easy product dispensing. These valves are designed to
extend product shelf life by preventing air and moisture from entering the
bag.

4. Press-to-close zippers

 Press-to-close zippers are a popular closure feature used in just

about every market. Whether your package contains spice
seasoning or dry pasta, this feature is one of the most reliable
ways to maintain product freshness. Since many customers are
already familiar with press-to-close zipper openings and have
experience using them, it’s a feature that can reinforce consumer
trust and confidence in your brand.

5. Tear notches

 Tear notches make it easy for consumers to open pouches with

a simple pull and tear. This feature might seem like a minor
detail, but consumers will notice if it’s missing right away. And
if your package does lack a tear notch, it can result in
 immediate dissatisfaction for the customer as they struggle to open the pouch or bag upon the
first use.

 Tear notches can add value to any package, but they’re most useful with packages that contain
small or granular items that are prone to spilling out all over the floor if a package is ripped open
by force or with a scissors.

Importance of Food Packaging!

Food packaging is vital for protecting food against external microbes and bacteria. It can also help
preserve food and ensure it doesn’t spoil.

Benefits of Packaging
* Packaging protects the product
* Packaging keeps the product from going bad
* Packaging informs
* Packaging provides hygiene
* Packaging enhanced usability