Solve.

New

India OTT Video Market

Jan 2021
Bangalore. Delhi. Mumbai. Dubai. Singapore. New York © 2020 RedSeer Consulting confidential and proprietary information
Sports streaming period saw the highest OTT Video consumption in 2020

Monthly Consumption, OTT Video

Bn Mins

~13% growth

228 231
218
205 208 204
200 195 201
193
181 175
162

Jan'20 Feb'20 Mar'20 Apr'20 May'20 Jun'20 Jul'20 Aug'20 Sept'20 Oct'20 Nov'20 Dec'20 Jan`21

Pre-COVID Lockdown Post Lockdown Growing with sports & new releases

- New movie and series - Less OTT engagement as - Sports and IPL from Sept to Nov
- Declining new releases
released users started moving out - New movies released didn’t perform well
- Free Trial closed by
- Users watching their - TV soaps started again - Free StreamFest by Netflix
Netflix
favorite content on repeat - Number of Original increasing and more releases in
the pipeline for JFM`21
Note: Analysis excluding YouTube

Source : RedSeer IP, RedSeer Analysis

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© RedSeer
Higher releases leading to strong growth for Originals & movies consumption
on OTT

Genre wise engagement, OTT Video Industry

Key Takeaways
Jan`20 v/s Jan`21

Originals
~180 Bn ~205 Bn • Increased Investments: Both
International & homegrown platforms
have been heavily investing in creating
& promoting more quality Originals
12% -1 % 11%

Others • Rise of regional OTT Platforms:

15% Smaller OTT platforms have only
18% -4% focused on creating relevant Original
TV Series content & have gained massive traction
19% over the last year
14% 50%
Originals Movies
18% • Mainstream movie releases: Higher
20% 19%
number of mainstream releases of
Movies popular Bollywood & South Indian
movies on Hotstar & Prime
TV Soaps
7% • Dubbing of content: Increased
38% 36% dubbing of International movies into
vernacular languages led to increased
movies consumption

Jan`20 Jan`21

Note: Analysis excluding YouTube

Source : RedSeer IP, RedSeer Analysis

3
© RedSeer
SVOD platforms have the highest NPS in OTT Video

Player NPS, OTT Video Players

OND’20

N = 78 N = 56 N = 56 N = 49 N = 54 N = 42 N = 47

59%
53%
48%
45%
43% 42%
40%

Netflix Prime Video Hotstar Voot SonyLIv Zee5 MX Player

Source: Customer Surveys, RedSeer Analysis

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